Oliver Winery Audience in United States

Oliver Winery logo

Oliver Winery has an estimated audience of 556,766 people in United States. 53.2% are female, 46.8% are male, average age 42.6. Top regions: California, Texas, Illinois. Top brand affinities: Ken Burns, Lulu 黃路梓茵, Israel, Cacique, Dog breed.

The average Oliver Winery fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Ken Burns, Lulu 黃路梓茵, Israel, with strongest over-indexing on Ken Burns (20.02× the country average). Demographically, the Oliver Winery audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Wine

Demographics of Oliver Winery fans

Demographic split for Oliver Winery audience in United States
MetricValue
Female53.2%
Male46.8%
Average age42.6
Estimated audience size556,766

Audience persona

The typical Oliver Winery fan in United States is balanced, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Ken Burns.

Top regions in United States

Top regions ranked by reach for Oliver Winery in United States
RegionReachAffinity
California64,4211.05×
Texas45,7000.95×
Illinois40,0042.16×
Florida32,5490.86×
New York32,1501.03×
Minnesota25,8303.24×
Pennsylvania20,5961.1×
Georgia18,2751.07×
North Carolina17,1531.02×
Ohio15,1860.89×
Virginia14,2561.05×
Michigan13,7670.95×
New Jersey11,1890.79×
Washington11,1261×
Indiana10,9121.07×
Missouri10,8711.21×
Arizona10,5420.93×
Tennessee10,2920.92×
Massachusetts9,8780.9×
Wisconsin9,6751.16×
Maryland8,9370.93×
Colorado7,9200.9×
South Carolina7,8940.94×
Louisiana7,1230.99×
Oregon6,8251.07×
Alabama6,4920.83×
Kentucky6,4670.93×
Utah6,1791.24×
Oklahoma6,1480.99×
Connecticut5,3110.95×
Nevada4,8180.89×
Kansas4,8011.09×
Mississippi4,3510.95×
Arkansas3,9340.86×
Iowa3,9090.85×
Idaho2,9761.07×
West Virginia2,5250.97×
New Mexico2,4000.86×
Nebraska2,2500.81×
Hawaii2,1430.9×
New Hampshire1,7840.81×
Maine1,5880.8×
Washington, District of Columbia1,3320.8×
Rhode Island1,3280.75×
Montana1,2320.8×
North Dakota1,1481×
Delaware1,0910.71×
South Dakota1,0520.82×
Alaska8860.74×
Vermont7770.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oliver Winery audience
BrandAffinityCategory
Ken Burns20.02×Movies & TV
Lulu 黃路梓茵5.15×Movies & TV
Israel3.84×Travel & Leisure
Cacique20.48×Food & Beverages
Dog breed1.54×Pets & Animals
Karbala11.21×Travel & Leisure
Mount Kilimanjaro20×Travel & Leisure
MeatEater8.49×Movies & TV
Unique Gifts2.43×Shopping
Staycation3.33×Home & Garden
Grinch3.96×Movies & TV
Vocal harmony4.41×Music & Radio
Jeep Wagoneer5.5×Cars & Mobility
Muk-bang14.5×Food & Beverages
Hibachi6.85×Food & Beverages
Birthday Gifts2.8×Kids & Family
JDSU2.37×Business & Career
Historic site3.27×Arts & Culture
Natural rubber1.58×Cars & Mobility
Electrolyte3.12×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oliver Winery audience
TraitClusterScore
IndulgenceJOY2.08
Pet OwnershipJOY1.58
Family OrientationCONSERVATISM1.44
Price SensitivityPREMIUM1.39
Healthy LifestyleBALANCE1.34
CreativityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Oliver Winery
CountryShare
United States16.6%
Japan9.0%
Germany7.8%

See Oliver Winery audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Oliver Winery have in United States?

Oliver Winery has an estimated audience of 556,766 people in United States, concentrated in California and Texas.

What is the gender split and age of Oliver Winery fans?

53.2% of Oliver Winery fans are female, 46.8% are male, with an average age of 42.6 years.

Which brands do Oliver Winery fans like most?

Oliver Winery fans show strongest brand affinity for Ken Burns (20.02×), Lulu 黃路梓茵 (5.15×), and Israel (3.84×) over the country average.

Where do Oliver Winery fans live in United States?

Oliver Winery fans in United States are most concentrated in California (reach 64,421), Texas (reach 45,700), and Illinois (reach 40,004). These three regions account for the largest share of the active audience.

What other brands do Oliver Winery fans also like?

Beyond Oliver Winery itself, the audience over-indexes on Lulu 黃路梓茵 (5.15×), Israel (3.84×), Cacique (20.48×), and Dog breed (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oliver Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.