Rascasse Audience Intelligence

E & J Gallo Winery Target Market in United States

A data profile of the people who buy, follow and care about E & J Gallo Winery in United States — modelled from more than twelve digital signal sources. E & J Gallo Winery has an estimated audience of 588,679 people in United States.

#27among Wine in United States#3436among Brand in United States#1793in Food & Beverages

The average E & J Gallo Winery fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Naked Wines, New Amsterdam, Sparkling wine, with strongest over-indexing on Naked Wines (25.85× the country average).

Demographically, the E & J Gallo Winery audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical E & J Gallo Winery fan in United States is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Naked Wines.

Category: Food & Beverages · Type: Brand · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E & J Gallo Winery profile in United States.

Audience size
589K
in United States
Gender
52.4%♀
47.6% male
Age
41.9
average years
Country rank
#33201
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of E & J Gallo Winery

52.4% are female, 47.6% are male, average age 41.9.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for E & J Gallo Winery audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.9
Estimated audience size588,679
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the E & J Gallo Winery audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

96.9%

of the worldwide E & J Gallo Winery audience comes from United States.

Worldwide audience distribution share by country for E & J Gallo Winery
CountryShare
United States96.9%
China0.7%
India0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E & J Gallo Winery audience in United States is strongest.

Fig. 05

Top regions by affinity

E & J Gallo Winery customers by region in United States
#RegionReachAffinity×
01South Carolina~30K3.39×
02California~200K3.15×
03New York~50K1.39×
04Illinois~30K1.29×
05Kentucky~9K1.24×
06North Carolina~20K1.15×
07Washington, District of Columbia~2K1.15×
08Massachusetts~10K1.12×
09Colorado~10K1.06×
10Iowa~5K1.05×
11Oregon~7K1.04×
12New Jersey~20K1.03×
13Vermont~1K1.03×
14Kansas~5K1.02×
15Alaska~1K1.02×
16New Hampshire~2K1.01×
17Wisconsin~9K1.00×
18North Dakota~1K1.00×
19Arizona~10K0.99×
20Nevada~6K0.99×
21South Dakota~1K0.97×
22Connecticut~6K0.96×
23Rhode Island~2K0.96×
24Montana~2K0.96×
25Washington~10K0.94×
26Arkansas~5K0.94×
27Delaware~2K0.94×
28Ohio~20K0.93×
29Tennessee~10K0.93×
30Missouri~9K0.93×
31Minnesota~8K0.93×
32Alabama~8K0.93×
33Idaho~3K0.93×
34Georgia~20K0.91×
35Nebraska~3K0.91×
36West Virginia~2K0.91×
37Hawaii~2K0.91×
38Maine~2K0.91×
39Indiana~9K0.88×
40Mississippi~4K0.88×
41New Mexico~3K0.88×
42Pennsylvania~20K0.87×
43Louisiana~7K0.87×
44Oklahoma~6K0.85×
45Florida~30K0.83×
46Virginia~10K0.83×
47Michigan~10K0.82×
48Maryland~8K0.82×
49Utah~4K0.82×
50Texas~40K0.80×
Fig. 06

Affinity by region

Affinity by region — E & J Gallo Winery, United States
0.80×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E & J Gallo Winery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E & J Gallo Winery audience
#·InterestCategoryAffinity×
01New AmsterdamMovies & TV27.98×
02Yellow Tail (wine)Food & Beverages26.37×
03Naked WinesFood & Beverages25.85×
04Veuve ClicquotFood & Beverages8.78×
05Sparkling wineFood & Beverages6.86×
06Total Wine & MoreFood & Beverages6.19×
07OpenTableFood & Beverages6.05×
08Italian wineFood & Beverages5.10×
09VineyardFood & Beverages3.82×
10Non-alcoholic beverageFood & Beverages3.32×
11WineryFood & Beverages3.23×
12ShrimpFood & Beverages2.35×
13Wine tastingFood & Beverages2.33×
14Diaper bagKids & Family2.05×
15LongHorn SteakhouseFood & Beverages2.01×
16Britney SpearsMusic & Radio1.91×
17Planet FitnessSports1.85×
18Facebook MessengerInternet & Social Media1.75×
19TicketmasterTravel & Leisure1.56×
20Panda ExpressFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E & J Gallo Winery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by E & J Gallo Winery audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.69×
Early Adopter MentalityPOWER1.44×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by E & J Gallo Winery audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.36×
Luxury OrientationPREMIUM0.65×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is E & J Gallo Winery's target market in United States?

E & J Gallo Winery's target market in United States covers an estimated 588,679 people, concentrated in California and New York.

02

What is the gender split and age of E & J Gallo Winery customers?

52.4% of the E & J Gallo Winery audience are female, 47.6% are male, with an average age of 41.9 years.

03

Which brands do E & J Gallo Winery fans like most?

E & J Gallo Winery fans show strongest brand affinity for Naked Wines (25.85×), New Amsterdam (27.98×), and Sparkling wine (6.86×) over the country average.

04

Where do E & J Gallo Winery fans live in United States?

E & J Gallo Winery fans in United States are most concentrated in California (reach ~200K), New York (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do E & J Gallo Winery fans also like?

Beyond E & J Gallo Winery itself, the audience over-indexes on New Amsterdam (27.98×), Sparkling wine (6.86×), Total Wine & More (6.19×), and Yellow Tail (wine) (26.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for E & J Gallo Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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