E & J Gallo Winery Audience in United States

E & J Gallo Winery logo

E & J Gallo Winery has an estimated audience of 588,600 people in United States. 52.4% are female, 47.6% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Ken Burns, Loincloth, Birthday Gifts, Goop.

The average E & J Gallo Winery fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Ken Burns, Loincloth, with strongest over-indexing on Governor of Michigan (9.02× the country average). Demographically, the E & J Gallo Winery audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Wine

Demographics of E & J Gallo Winery fans

Demographic split for E & J Gallo Winery audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.9
Estimated audience size588,600

Audience persona

The typical E & J Gallo Winery fan in United States is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for E & J Gallo Winery in United States
RegionReachAffinity
California227,8053.52×
New York49,0541.49×
Texas39,4000.78×
South Carolina35,6334.02×
Florida33,4550.84×
Illinois28,0171.43×
North Carolina21,2051.2×
Ohio17,6710.97×
New Jersey16,9261.13×
Georgia16,3110.9×
Pennsylvania16,0400.81×
Massachusetts14,4161.24×
Arizona12,6581.05×
Michigan12,0130.78×
Virginia11,6300.81×
Washington11,1990.95×
Tennessee10,9690.93×
Colorado10,3601.12×
Wisconsin8,8771×
Indiana8,7490.81×
Missouri8,2030.86×
Alabama8,1810.99×
Minnesota7,9310.94×
Oregon7,7181.14×
Maryland7,3500.73×
Nevada6,1261.08×
Connecticut5,7620.98×
Louisiana5,4250.71×
Kentucky5,3220.72×
Kansas5,0251.08×
Arkansas4,4450.92×
Oklahoma4,1350.63×
Iowa3,7990.78×
Utah3,0850.59×
Mississippi2,6850.55×
Washington, District of Columbia2,3321.32×
New Hampshire2,1580.93×
Idaho2,1400.72×
Nebraska1,8700.63×
Rhode Island1,4430.77×
Hawaii1,4220.56×
Montana1,2270.75×
Delaware1,2200.75×
New Mexico1,2130.41×
West Virginia1,2090.44×
Alaska1,2060.96×
Maine1,1220.53×
South Dakota1,0380.76×
Vermont1,0250.99×
North Dakota1,0110.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for E & J Gallo Winery audience
BrandAffinityCategory
Governor of Michigan9.02×Politics & Society
Ken Burns8.52×Movies & TV
Loincloth24.96×Fashion & Accessoires
Birthday Gifts3.17×Kids & Family
Goop5.25×Internet & Social Media
Nationality2×Politics & Society
Wok5.91×Food & Beverages
Grinch3.58×Movies & TV
Hibachi6.71×Food & Beverages
Unique Gifts1.9×Shopping
KennyS9.43×Sports
Israel1.55×Travel & Leisure
Jesse Plemons2.51×Movies & TV
Kendra Scott2.1×Fashion & Accessoires
Google Home4.59×Technology & Electronics
El Paso County, Colorado8.6×Travel & Leisure
Grace Slick5.85×Music & Radio
headspace6.14×Health
Cherish (group)6.98×Music & Radio
MeatEater4.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by E & J Gallo Winery audience
TraitClusterScore
IndulgenceJOY1.68
Price SensitivityPREMIUM1.45
SpiritualityBALANCE1.36
Early Adopter MentalityPOWER1.35
Family OrientationCONSERVATISM1.33
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for E & J Gallo Winery
CountryShare
United States97.0%
China0.7%
Japan0.2%

See E & J Gallo Winery audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does E & J Gallo Winery have in United States?

E & J Gallo Winery has an estimated audience of 588,600 people in United States, concentrated in California and New York.

What is the gender split and age of E & J Gallo Winery fans?

52.4% of E & J Gallo Winery fans are female, 47.6% are male, with an average age of 41.9 years.

Which brands do E & J Gallo Winery fans like most?

E & J Gallo Winery fans show strongest brand affinity for Governor of Michigan (9.02×), Ken Burns (8.52×), and Loincloth (24.96×) over the country average.

Where do E & J Gallo Winery fans live in United States?

E & J Gallo Winery fans in United States are most concentrated in California (reach 227,805), New York (reach 49,054), and Texas (reach 39,400). These three regions account for the largest share of the active audience.

What other brands do E & J Gallo Winery fans also like?

Beyond E & J Gallo Winery itself, the audience over-indexes on Ken Burns (8.52×), Loincloth (24.96×), Birthday Gifts (3.17×), and Goop (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for E & J Gallo Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.