Australian wine Audience in United States

Australian wine has an estimated audience of 416,524 people in United States. 46.8% are female, 53.2% are male, average age 44.0. Top regions: California, New York, Texas. Top brand affinities: David Harbour, Autism Awareness, Diabetes mellitus awareness, Prosecco, Riesling.

The average Australian wine fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include David Harbour, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on David Harbour (26.59× the country average). Demographically, the Australian wine audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Australian wine fans

Demographic split for Australian wine audience in United States
MetricValue
Female46.8%
Male53.2%
Average age44.0
Estimated audience size416,524

Audience persona

The typical Australian wine fan in United States is balanced, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for David Harbour.

Top regions in United States

Top regions ranked by reach for Australian wine in United States
RegionReachAffinity
California48,1651.05×
New York28,1841.21×
Texas27,1270.76×
Florida26,0020.92×
Pennsylvania13,8280.99×
Illinois12,0900.87×
North Carolina11,4020.91×
New Jersey11,2811.06×
Georgia10,8180.84×
Virginia10,5781.04×
Ohio8,7640.68×
Massachusetts8,4301.03×
Colorado7,5751.15×
Washington7,2800.87×
Tennessee6,8890.82×
Arizona6,5910.78×
Michigan6,3900.59×
Maryland6,2700.88×
Oregon5,4691.15×
Connecticut5,1141.22×
Minnesota5,0230.84×
Missouri4,9050.73×
South Carolina4,6510.74×
Wisconsin4,5220.72×
Kentucky4,0340.77×
Indiana3,8650.51×
Alabama3,7600.65×
Louisiana3,7290.69×
Kansas3,3311.01×
Nevada3,1160.77×
Hawaii2,8001.56×
Arkansas2,6390.77×
Utah2,6050.7×
Mississippi2,4460.71×
Oklahoma2,2770.49×
Iowa2,1500.63×
New Hampshire1,7831.09×
Washington, District of Columbia1,7811.42×
Nebraska1,7460.84×
Idaho1,7320.83×
West Virginia1,7310.89×
Alaska1,7281.94×
Rhode Island1,7221.3×
Montana1,6311.41×
New Mexico1,5050.72×
Maine1,4911×
South Dakota1,4861.54×
North Dakota1,4471.69×
Wyoming1,4002.27×
Vermont1,3551.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian wine audience
BrandAffinityCategory
David Harbour26.59×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Prosecco29.23×Food & Beverages
Riesling75.78×Food & Beverages
MSN6.28×News
Alison Brie20×Movies & TV
Winona Ryder15.04×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Staples (Canada)7.12×Business & Career
Molly Ringwald20×Movies & TV
Income tax13.19×Business & Career
Cabernet Sauvignon23×Food & Beverages
Chardonnay23.57×Food & Beverages
Aaron Paul20×Movies & TV
Ron Perlman20×Movies & TV
Christian Slater19.84×Movies & TV
Jennifer Love Hewitt10.28×Movies & TV
Stephen Lang20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian wine audience
TraitClusterScore
IndulgenceJOY2.26
Pet OwnershipJOY1.9
LGBTQ+ IdentityOPEN1.74
Luxury OrientationPREMIUM1.73
Design AffinityPREMIUM1.72
Healthy LifestyleBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Australian wine
CountryShare
Australia26.9%
United States16.2%
Italy8.4%

See Australian wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Australian wine have in United States?

Australian wine has an estimated audience of 416,524 people in United States, concentrated in California and New York.

What is the gender split and age of Australian wine fans?

46.8% of Australian wine fans are female, 53.2% are male, with an average age of 44.0 years.

Which brands do Australian wine fans like most?

Australian wine fans show strongest brand affinity for David Harbour (26.59×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Australian wine fans live in United States?

Australian wine fans in United States are most concentrated in California (reach 48,165), New York (reach 28,184), and Texas (reach 27,127). These three regions account for the largest share of the active audience.

What other brands do Australian wine fans also like?

Beyond Australian wine itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Prosecco (29.23×), and Riesling (75.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.