Rascasse Audience Intelligence

Australian wine Audience in United States

A data profile of the people who buy, follow and care about Australian wine in United States — modelled from more than twelve digital signal sources. Australian wine has an estimated audience of 416,524 people in United States.

#36among Wine in United States#12132among Topic in United States#2154in Food & Beverages

The average Australian wine fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Riesling, David Harbour, Naked Wines, with strongest over-indexing on Riesling (240.98× the country average).

Demographically, the Australian wine audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australian wine fan in United States is balanced, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Riesling.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australian wine profile in United States.

Audience size
417K
in United States
Gender
46.8%♀
53.2% male
Age
44.0
average years
Country rank
#40699
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australian wine fans

46.8% are female, 53.2% are male, average age 44.0.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Australian wine audience in United States
MetricValue
Female46.8%
Male53.2%
Average age44.0
Estimated audience size416,524
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Australian wine audience in United States
Age bracketShare%
16-199%
20-2918%
30-3920%
40-4920%
50+33%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Australian wine audience comes from United States.

Worldwide audience distribution share by country for Australian wine
CountryShare
Australia26.9%
United States16.2%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australian wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Australian wine fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.30×
02North Carolina~20K1.25×
03New Jersey~10K1.22×
04Washington, District of Columbia~1K1.20×
05Massachusetts~10K1.18×
06Connecticut~5K1.18×
07Tennessee~10K1.15×
08Pennsylvania~20K1.14×
09Florida~30K1.12×
10Alaska<1K1.11×
11Vermont<1K1.10×
12Hawaii~2K1.09×
13Rhode Island~1K1.08×
14Maryland~8K1.07×
15South Carolina~7K1.07×
16North Dakota<1K1.07×
17Delaware~1K1.06×
18Colorado~7K1.05×
19New Hampshire~2K1.04×
20Montana~1K1.04×
21South Dakota<1K1.03×
22Kansas~3K1.02×
23Mississippi~3K1.01×
24Georgia~10K0.98×
25Louisiana~5K0.98×
26Virginia~10K0.97×
27Maine~1K0.97×
28California~40K0.96×
29Oregon~5K0.96×
30Arizona~8K0.95×
31Nevada~4K0.95×
32Nebraska~2K0.95×
33Kentucky~5K0.94×
34West Virginia~2K0.94×
35Illinois~10K0.93×
36Arkansas~3K0.93×
37Idaho~2K0.93×
38Minnesota~5K0.92×
39Texas~30K0.91×
40Washington~8K0.90×
41Wisconsin~6K0.90×
42New Mexico~2K0.90×
43Iowa~3K0.89×
44Alabama~5K0.88×
45Ohio~10K0.87×
46Missouri~6K0.87×
47Indiana~7K0.85×
48Oklahoma~4K0.85×
49Utah~3K0.85×
50Michigan~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Australian wine, United States
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australian wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australian wine audience
#·InterestCategoryAffinity×
01RieslingFood & Beverages240.98×
02Wine-SearcherFood & Beverages43.32×
03Naked WinesFood & Beverages38.50×
04David HarbourMovies & TV34.72×
05Yellow Tail (wine)Food & Beverages33.26×
06ChardonnayFood & Beverages27.22×
07Cabernet SauvignonFood & Beverages25.70×
08Alison BrieMovies & TV20.00×
09Molly RingwaldMovies & TV20.00×
10Ron PerlmanMovies & TV20.00×
11Stephen LangMovies & TV20.00×
12ProseccoFood & Beverages19.58×
13Winona RyderMovies & TV17.33×
14Jennifer Love HewittMovies & TV16.67×
15Christian SlaterMovies & TV16.36×
16Total Wine & MoreFood & Beverages5.91×
17WineFood & Beverages3.21×
18CocktailFood & Beverages3.16×
19Alcoholic beveragesFood & Beverages2.20×
20CookingFood & Beverages1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australian wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australian wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.56×
Pet OwnershipJOY1.82×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australian wine audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.04×
Social Media UsageJOY1.05×
TraditionCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australian wine have in United States?

Australian wine has an estimated audience of 416,524 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Australian wine fans?

46.8% of Australian wine fans are female, 53.2% are male, with an average age of 44.0 years.

03

Which brands do Australian wine fans like most?

Australian wine fans show strongest brand affinity for Riesling (240.98×), David Harbour (34.72×), and Naked Wines (38.5×) over the country average.

04

Where do Australian wine fans live in United States?

Australian wine fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Australian wine fans also like?

Beyond Australian wine itself, the audience over-indexes on David Harbour (34.72×), Naked Wines (38.5×), Winona Ryder (17.33×), and Alison Brie (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Australian wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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