Decanter (magazine) Audience in United States

Decanter (magazine) logo

Decanter (magazine) has an estimated audience of 595,172 people in United States. 49.9% are female, 50.1% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Bordeaux wine, Sangiovese, Red wine, White wine, Burgundy wine.

The average Decanter (magazine) fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bordeaux wine, Sangiovese, Red wine, with strongest over-indexing on Bordeaux wine (96.49× the country average). Demographically, the Decanter (magazine) audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Wine

Demographics of Decanter (magazine) fans

Demographic split for Decanter (magazine) audience in United States
MetricValue
Female49.9%
Male50.1%
Average age44.2
Estimated audience size595,172

Audience persona

The typical Decanter (magazine) fan in United States is balanced, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Bordeaux wine.

Top regions in United States

Top regions ranked by reach for Decanter (magazine) in United States
RegionReachAffinity
California71,4611.09×
Texas53,6401.05×
Florida39,6890.98×
New York34,9511.05×
Georgia22,8001.24×
Illinois20,0641.01×
Pennsylvania19,3040.96×
North Carolina18,6821.04×
Ohio17,8470.97×
Virginia16,6611.15×
Michigan14,9640.96×
New Jersey13,8950.92×
Washington13,0331.09×
Arizona12,7781.05×
Tennessee12,6361.06×
Massachusetts11,6330.99×
Indiana10,9871.01×
Missouri10,4001.08×
Maryland10,0060.98×
Alabama9,5661.15×
Colorado9,5011.01×
South Carolina8,8210.99×
Wisconsin8,4200.94×
Louisiana8,3551.09×
Kentucky8,0121.07×
Minnesota7,8960.93×
Oregon7,7771.14×
Oklahoma6,8051.03×
Connecticut5,7700.97×
Utah5,6931.07×
Nevada5,6160.98×
Arkansas5,4451.11×
Kansas5,3781.15×
Iowa5,0541.03×
Mississippi4,7540.97×
Idaho3,0581.02×
Nebraska2,9981×
New Mexico2,5670.86×
West Virginia2,4430.88×
Hawaii2,3710.93×
Washington, District of Columbia2,1911.22×
New Hampshire2,0590.88×
Maine1,8300.86×
Rhode Island1,6420.87×
Montana1,4930.9×
Alaska1,4101.11×
South Dakota1,3270.96×
Delaware1,2610.77×
North Dakota1,1310.92×
Vermont7650.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Decanter (magazine) audience
BrandAffinityCategory
Bordeaux wine96.49×Food & Beverages
Sangiovese412.7×Food & Beverages
Red wine22.59×Food & Beverages
White wine26.32×Food & Beverages
Burgundy wine103.59×Food & Beverages
Wine tasting16.94×Food & Beverages
Riesling82.1×Food & Beverages
Prosecco30.42×Food & Beverages
Malbec69.05×Food & Beverages
Merlot52.42×Food & Beverages
Cabernet Sauvignon35.14×Food & Beverages
Chardonnay36.01×Food & Beverages
rose wine41.58×Food & Beverages
Michelin Guide27.99×Food & Beverages
Sauvignon blanc45.1×Food & Beverages
Organic wine51.28×Food & Beverages
Blended whiskey16.43×Food & Beverages
Pinot noir25.25×Food & Beverages
Longchamp20×Fashion & Accessoires
Champagne9.21×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Decanter (magazine) audience
TraitClusterScore
IndulgenceJOY3.89
Luxury OrientationPREMIUM3.87
Design AffinityPREMIUM3.47
LGBTQ+ IdentityOPEN3.22
Risk AppetiteTHRILL2.76
TravellingTHRILL2.29

Worldwide distribution

Worldwide audience distribution share by country for Decanter (magazine)
CountryShare
United States30.7%
United Kingdom9.7%
Italy9.1%

See Decanter (magazine) audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Decanter (magazine) have in United States?

Decanter (magazine) has an estimated audience of 595,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Decanter (magazine) fans?

49.9% of Decanter (magazine) fans are female, 50.1% are male, with an average age of 44.2 years.

Which brands do Decanter (magazine) fans like most?

Decanter (magazine) fans show strongest brand affinity for Bordeaux wine (96.49×), Sangiovese (412.7×), and Red wine (22.59×) over the country average.

Where do Decanter (magazine) fans live in United States?

Decanter (magazine) fans in United States are most concentrated in California (reach 71,461), Texas (reach 53,640), and Florida (reach 39,689). These three regions account for the largest share of the active audience.

What other brands do Decanter (magazine) fans also like?

Beyond Decanter (magazine) itself, the audience over-indexes on Sangiovese (412.7×), Red wine (22.59×), White wine (26.32×), and Burgundy wine (103.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Decanter (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.