Rascasse Audience Intelligence

Burgundy wine Audience in United States

A data profile of the people who buy, follow and care about Burgundy wine in United States — modelled from more than twelve digital signal sources. Burgundy wine has an estimated audience of 497,343 people in United States.

#30among Wine in United States#11420among Topic in United States#1958in Food & Beverages

The average Burgundy wine fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Wine Lovers, Decanter (magazine), Italian wine, with strongest over-indexing on Wine Lovers (133.87× the country average).

Demographically, the Burgundy wine audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burgundy wine fan in United States is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Wine Lovers.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burgundy wine profile in United States.

Audience size
497K
in United States
Gender
54.6%♀
45.4% male
Age
41.5
average years
Country rank
#36789
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burgundy wine fans

54.6% are female, 45.4% are male, average age 41.5.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Burgundy wine audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.5
Estimated audience size497,343
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Burgundy wine audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4925%
50+20%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Burgundy wine audience comes from United States.

Worldwide audience distribution share by country for Burgundy wine
CountryShare
United States18.3%
France15.9%
Italy10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burgundy wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Burgundy wine fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.46×
02Massachusetts~10K1.34×
03New York~40K1.29×
04Oregon~7K1.24×
05Connecticut~6K1.24×
06Washington~10K1.21×
07Colorado~10K1.21×
08Maine~2K1.14×
09New Hampshire~2K1.13×
10Rhode Island~2K1.13×
11California~60K1.12×
12Vermont<1K1.12×
13Hawaii~2K1.09×
14Alaska~1K1.09×
15New Jersey~10K1.07×
16Virginia~10K1.07×
17Montana~1K1.06×
18Illinois~20K1.03×
19Wisconsin~8K1.03×
20Pennsylvania~20K1.02×
21Florida~30K1.01×
22Maryland~9K1.01×
23Missouri~8K0.99×
24Oklahoma~5K0.99×
25Minnesota~7K0.98×
26Louisiana~6K0.98×
27North Carolina~10K0.97×
28Nevada~5K0.97×
29Tennessee~10K0.96×
30South Carolina~7K0.96×
31Delaware~1K0.95×
32Ohio~10K0.94×
33Idaho~2K0.93×
34Georgia~10K0.92×
35Iowa~4K0.92×
36Michigan~10K0.91×
37North Dakota<1K0.91×
38Kansas~4K0.90×
39Nebraska~2K0.90×
40Arizona~9K0.89×
41Alabama~6K0.88×
42New Mexico~2K0.88×
43South Dakota~1K0.88×
44Indiana~8K0.86×
45Arkansas~3K0.85×
46Kentucky~5K0.84×
47Utah~4K0.83×
48West Virginia~2K0.83×
49Texas~30K0.81×
50Mississippi~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Burgundy wine, United States
0.80×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burgundy wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burgundy wine audience
#·InterestCategoryAffinity×
01Wine LoversFood & Beverages133.87×
02Decanter (magazine)Food & Beverages132.83×
03Champagne (wine region)Travel & Leisure102.42×
04Bordeaux wineTopic90.75×
05EnotecaFood & Beverages87.33×
06Wine.comFood & Beverages76.25×
07RieslingFood & Beverages71.16×
08Chilean wineFood & Beverages70.51×
09MalbecFood & Beverages68.63×
10French wineFood & Beverages67.29×
11OenologyBusiness & Career63.35×
12Wine SpectatorFood & Beverages57.05×
13Italian wineFood & Beverages56.82×
14Veuve ClicquotFood & Beverages46.94×
15Napa, CaliforniaTravel & Leisure46.55×
16SommelierFood & Beverages40.80×
17Wine clubsFood & Beverages39.71×
18Air CanadaTravel & Leisure37.46×
19ProseccoFood & Beverages24.51×
20Wine tastingFood & Beverages11.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burgundy wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burgundy wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY7.24×
Design AffinityPREMIUM1.98×
TravellingTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burgundy wine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
DIY MentalityTHRILL0.91×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burgundy wine have in United States?

Burgundy wine has an estimated audience of 497,343 people in United States, concentrated in California and New York.

02

What is the gender split and age of Burgundy wine fans?

54.6% of Burgundy wine fans are female, 45.4% are male, with an average age of 41.5 years.

03

Which brands do Burgundy wine fans like most?

Burgundy wine fans show strongest brand affinity for Wine Lovers (133.87×), Decanter (magazine) (132.83×), and Italian wine (56.82×) over the country average.

04

Where do Burgundy wine fans live in United States?

Burgundy wine fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Burgundy wine fans also like?

Beyond Burgundy wine itself, the audience over-indexes on Decanter (magazine) (132.83×), Italian wine (56.82×), Bordeaux wine (90.75×), and Wine.com (76.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Burgundy wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burgundy wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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