Burgundy wine Audience in United States

Burgundy wine logo

Burgundy wine has an estimated audience of 497,343 people in United States. 54.6% are female, 45.4% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Wine Lovers, Italian wine, Bordeaux wine, Decanter (magazine), Wine.com.

The average Burgundy wine fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wine Lovers, Italian wine, Bordeaux wine, with strongest over-indexing on Wine Lovers (133.87× the country average). Demographically, the Burgundy wine audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Burgundy wine fans

Demographic split for Burgundy wine audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.5
Estimated audience size497,343

Audience persona

The typical Burgundy wine fan in United States is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Wine Lovers.

Top regions in United States

Top regions ranked by reach for Burgundy wine in United States
RegionReachAffinity
California65,3351.19×
Texas36,7350.86×
New York35,1261.26×
Florida34,7461.03×
Illinois19,0491.15×
Pennsylvania15,8510.95×
Ohio15,6351.02×
Georgia14,6660.96×
North Carolina14,5730.97×
New Jersey13,8471.09×
Washington13,6491.37×
Massachusetts13,5311.38×
Virginia13,3151.1×
Michigan12,1260.93×
Colorado10,2281.3×
Tennessee9,6060.96×
Arizona9,3040.92×
Maryland8,9331.04×
Indiana8,1470.9×
Wisconsin8,0111.07×
Missouri7,4780.93×
Oregon7,4401.31×
South Carolina7,3880.99×
Minnesota7,3181.03×
Alabama6,0710.87×
Connecticut6,0201.21×
Louisiana5,9880.93×
Oklahoma5,4790.99×
Nevada4,9871.04×
Kentucky4,9150.79×
Iowa3,9750.97×
Utah3,6420.82×
Kansas3,5000.89×
Arkansas3,1250.76×
Mississippi2,6170.64×
Washington, District of Columbia2,3871.6×
Hawaii2,1871.02×
Idaho2,1580.87×
New Hampshire2,1301.09×
Nebraska2,0860.84×
Maine2,0841.17×
New Mexico2,0180.81×
Rhode Island1,8881.19×
West Virginia1,4870.64×
Montana1,3560.98×
Alaska1,2021.13×
Delaware1,0350.75×
Vermont9151.05×
North Dakota7700.75×
South Dakota7600.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burgundy wine audience
BrandAffinityCategory
Wine Lovers133.87×Food & Beverages
Italian wine56.82×Food & Beverages
Bordeaux wine90.75×
Decanter (magazine)132.83×Food & Beverages
Wine.com76.25×Food & Beverages
French wine67.29×Food & Beverages
Enoteca87.33×Food & Beverages
Wine Spectator57.05×Food & Beverages
Air Canada37.46×Travel & Leisure
Champagne (wine region)102.42×Travel & Leisure
Oenology63.35×Business & Career
Veuve Clicquot46.94×Food & Beverages
Wine clubs39.71×Food & Beverages
Malbec68.63×Food & Beverages
Napa, California46.55×Travel & Leisure
Riesling71.16×Food & Beverages
Sommelier40.8×Food & Beverages
Wine tasting11.22×Food & Beverages
Prosecco24.51×Food & Beverages
Chilean wine70.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burgundy wine audience
TraitClusterScore
IndulgenceJOY3.06
Pet OwnershipJOY1.78
Design AffinityPREMIUM1.75
TravellingTHRILL1.48
Luxury OrientationPREMIUM1.48
Healthy LifestyleBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Burgundy wine
CountryShare
United States18.4%
France15.9%
Italy10.2%

See Burgundy wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Burgundy wine have in United States?

Burgundy wine has an estimated audience of 497,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Burgundy wine fans?

54.6% of Burgundy wine fans are female, 45.4% are male, with an average age of 41.5 years.

Which brands do Burgundy wine fans like most?

Burgundy wine fans show strongest brand affinity for Wine Lovers (133.87×), Italian wine (56.82×), and Bordeaux wine (90.75×) over the country average.

Where do Burgundy wine fans live in United States?

Burgundy wine fans in United States are most concentrated in California (reach 65,335), Texas (reach 36,735), and New York (reach 35,126). These three regions account for the largest share of the active audience.

What other brands do Burgundy wine fans also like?

Beyond Burgundy wine itself, the audience over-indexes on Italian wine (56.82×), Bordeaux wine (90.75×), Decanter (magazine) (132.83×), and Wine.com (76.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burgundy wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.