Napa, California Audience in United States

Napa, California logo

Napa, California has an estimated audience of 1,261,581 people in United States. 49.9% are female, 50.1% are male, average age 50.3. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, headspace, Wok, Goop, Governor of Michigan.

The average Napa, California fan in United States is 50.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, headspace, Wok, with strongest over-indexing on Hibachi (19.26× the country average). Demographically, the Napa, California audience skews balanced with an average age of 50.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Napa, California fans

Demographic split for Napa, California audience in United States
MetricValue
Female49.9%
Male50.1%
Average age50.3
Estimated audience size1,261,581

Audience persona

The typical Napa, California fan in United States is balanced, around 50.3 years old, with strong Indulgence tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Napa, California in United States
RegionReachAffinity
California86,8730.63×
Texas54,1970.5×
Florida41,5610.49×
Pennsylvania40,2220.95×
New York36,5670.52×
Ohio34,6610.89×
North Carolina31,8110.84×
Illinois27,7760.66×
Washington27,5891.09×
Minnesota24,6441.36×
Colorado24,0821.21×
Indiana23,7531.03×
Virginia22,8840.74×
Arizona20,5280.8×
Michigan20,1910.61×
Georgia20,1480.52×
Wisconsin20,0841.06×
Oregon19,5721.35×
Tennessee15,3180.61×
Missouri14,3510.71×
New Jersey13,5500.42×
Connecticut13,3321.05×
Utah12,5921.11×
South Carolina12,4350.66×
Maryland12,2490.56×
Iowa11,8661.14×
Oklahoma11,6430.83×
Massachusetts11,2850.45×
Kentucky10,7540.68×
Idaho9,9021.57×
Louisiana9,5990.59×
Maine9,4622.09×
Montana9,1802.62×
Kansas8,9610.9×
Nebraska8,7891.39×
Alaska8,6473.2×
West Virginia8,2401.4×
Hawaii8,1081.5×
New Mexico7,7871.23×
Alabama7,3070.41×
Nevada7,1310.58×
Mississippi6,0170.58×
North Dakota5,8022.24×
Arkansas5,0620.49×
Wyoming4,4312.37×
New Hampshire4,0160.81×
South Dakota3,9731.36×
Delaware2,1880.63×
Rhode Island2,1050.52×
Vermont1,7740.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Napa, California audience
BrandAffinityCategory
Hibachi19.26×Food & Beverages
headspace17.48×Health
Wok11.88×Food & Beverages
Goop9.13×Internet & Social Media
Governor of Michigan12.52×Politics & Society
MeatEater12.02×Movies & TV
Google Home10.21×Technology & Electronics
Cherish (group)15.63×Music & Radio
Fairy godmother9.78×Literature
Grace Slick11.07×Music & Radio
Israel2.46×Travel & Leisure
Ichiro Suzuki12.15×Sports
El Paso County, Colorado14.33×Travel & Leisure
TV Fanatic11.65×Movies & TV
Hipster9.86×Politics & Society
Grinch4.09×Movies & TV
Cryptic crossword15.65×Technology & Electronics
Muk-bang16.33×Food & Beverages
Ira Glass16.86×Music & Radio
Vocal harmony4.2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Napa, California audience
TraitClusterScore
IndulgenceJOY2.19
Design AffinityPREMIUM2.13
TravellingTHRILL2.05
SustainabilityBALANCE1.54
Quality AwarenessPREMIUM1.51
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Napa, California
CountryShare
United States92.2%
United Kingdom1.6%
Canada1.0%

See Napa, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Napa, California have in United States?

Napa, California has an estimated audience of 1,261,581 people in United States, concentrated in California and Texas.

What is the gender split and age of Napa, California fans?

49.9% of Napa, California fans are female, 50.1% are male, with an average age of 50.3 years.

Which brands do Napa, California fans like most?

Napa, California fans show strongest brand affinity for Hibachi (19.26×), headspace (17.48×), and Wok (11.88×) over the country average.

Where do Napa, California fans live in United States?

Napa, California fans in United States are most concentrated in California (reach 86,873), Texas (reach 54,197), and Florida (reach 41,561). These three regions account for the largest share of the active audience.

What other brands do Napa, California fans also like?

Beyond Napa, California itself, the audience over-indexes on headspace (17.48×), Wok (11.88×), Goop (9.13×), and Governor of Michigan (12.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Napa, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.