Rascasse Audience Intelligence

Chilean wine Audience in United States

A data profile of the people who buy, follow and care about Chilean wine in United States — modelled from more than twelve digital signal sources. Chilean wine has an estimated audience of 423,010 people in United States.

#34among Wine in United States#12070among Topic in United States#2127in Food & Beverages

The average Chilean wine fan in United States is 43.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Champagne (wine region), French wine, Burgundy wine, with strongest over-indexing on Champagne (wine region) (120× the country average).

Demographically, the Chilean wine audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chilean wine fan in United States is balanced, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Champagne (wine region).

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chilean wine profile in United States.

Audience size
423K
in United States
Gender
50.0%♀
50.0% male
Age
43.6
average years
Country rank
#40332
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chilean wine fans

50.0% are female, 50.0% are male, average age 43.6.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Chilean wine audience in United States
MetricValue
Female50.0%
Male50.0%
Average age43.6
Estimated audience size423,010
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Chilean wine audience in United States
Age bracketShare%
16-198%
20-2918%
30-3922%
40-4925%
50+27%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Chilean wine audience comes from United States.

Worldwide audience distribution share by country for Chilean wine
CountryShare
United States21.5%
Brazil11.4%
Spain6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chilean wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Chilean wine fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K1.73×
02New York~40K1.65×
03Louisiana~9K1.65×
04Washington, District of Columbia~2K1.63×
05New Jersey~20K1.51×
06Connecticut~6K1.41×
07Massachusetts~10K1.24×
08Colorado~8K1.15×
09Alaska~1K1.15×
10Vermont<1K1.13×
11California~50K1.07×
12New Mexico~2K1.07×
13Maryland~8K1.06×
14Rhode Island~1K1.06×
15North Dakota<1K1.06×
16Texas~40K1.04×
17Virginia~10K1.04×
18South Dakota~1K1.03×
19Pennsylvania~10K1.02×
20Georgia~10K1.00×
21Montana~1K1.00×
22Illinois~10K0.99×
23Delaware~1K0.99×
24New Hampshire~2K0.97×
25Hawaii~2K0.96×
26Maine~1K0.95×
27Washington~8K0.94×
28Oregon~5K0.94×
29Nevada~4K0.94×
30West Virginia~2K0.94×
31Idaho~2K0.93×
32South Carolina~6K0.92×
33Nebraska~2K0.92×
34Arkansas~3K0.91×
35Mississippi~3K0.90×
36Kansas~3K0.90×
37Utah~3K0.88×
38North Carolina~10K0.87×
39Minnesota~5K0.87×
40Tennessee~7K0.86×
41Kentucky~5K0.86×
42Iowa~3K0.86×
43Arizona~7K0.85×
44Alabama~5K0.85×
45Oklahoma~4K0.85×
46Wisconsin~5K0.83×
47Ohio~10K0.80×
48Indiana~6K0.80×
49Missouri~5K0.80×
50Michigan~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Chilean wine, United States
0.78×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chilean wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chilean wine audience
#·InterestCategoryAffinity×
01Pinot blancFood & Beverages281.25×
02GewürztraminerFood & Beverages247.94×
03Cabernet FrancFood & Beverages138.66×
04Champagne (wine region)Travel & Leisure120.00×
05Burgundy wineFood & Beverages102.81×
06Silver Oak CellarsPOI72.73×
07Crecimiento PersonalBusiness & Career65.20×
08GlobovisiónMovies & TV60.62×
09Wine LoversFood & Beverages59.74×
10French wineFood & Beverages54.19×
11La PatillaNews51.21×
12EnotourismTravel & Leisure50.57×
13AngiologyHealth50.00×
14Bordeaux wineTopic47.94×
15EnotecaFood & Beverages45.55×
16Spanish wineFood & Beverages41.94×
17Wine.comFood & Beverages39.58×
18Wine SpectatorFood & Beverages34.35×
19Italian wineFood & Beverages26.22×
20Geographical indications and traditional specialities in the European UnionPolitics & Society21.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chilean wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chilean wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY6.11×
TravellingTHRILL3.13×
MindfulnessBALANCE2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chilean wine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.12×
DIY MentalityTHRILL1.17×
Luxury OrientationPREMIUM1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chilean wine have in United States?

Chilean wine has an estimated audience of 423,010 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Chilean wine fans?

50.0% of Chilean wine fans are female, 50.0% are male, with an average age of 43.6 years.

03

Which brands do Chilean wine fans like most?

Chilean wine fans show strongest brand affinity for Champagne (wine region) (120×), French wine (54.19×), and Burgundy wine (102.81×) over the country average.

04

Where do Chilean wine fans live in United States?

Chilean wine fans in United States are most concentrated in Florida (reach ~50K), California (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chilean wine fans also like?

Beyond Chilean wine itself, the audience over-indexes on French wine (54.19×), Burgundy wine (102.81×), Wine Lovers (59.74×), and Bordeaux wine (47.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Chilean wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chilean wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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