Chilean wine Audience in United States

Chilean wine logo

Chilean wine has an estimated audience of 423,010 people in United States. 50.0% are female, 50.0% are male, average age 43.6. Top regions: California, Florida, New York. Top brand affinities: Champagne (wine region), French wine, Burgundy wine, Wine Lovers, Bordeaux wine.

The average Chilean wine fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Champagne (wine region), French wine, Burgundy wine, with strongest over-indexing on Champagne (wine region) (120× the country average). Demographically, the Chilean wine audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Chilean wine fans

Demographic split for Chilean wine audience in United States
MetricValue
Female50.0%
Male50.0%
Average age43.6
Estimated audience size423,010

Audience persona

The typical Chilean wine fan in United States is balanced, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Champagne (wine region).

Top regions in United States

Top regions ranked by reach for Chilean wine in United States
RegionReachAffinity
California50,6581.09×
Florida41,3551.44×
New York36,0011.52×
Texas32,8710.9×
New Jersey13,9491.3×
Illinois13,6250.97×
Georgia12,8510.99×
Pennsylvania11,6000.81×
North Carolina10,2040.8×
Virginia10,2020.99×
Ohio9,7060.74×
Massachusetts9,4981.14×
Colorado8,7601.31×
Washington8,1980.97×
Maryland7,4571.03×
Arizona6,6420.77×
Tennessee6,2460.74×
Michigan6,1380.55×
Connecticut6,1281.44×
South Carolina5,0620.8×
Oregon4,9541.02×
Indiana4,5620.59×
Minnesota4,4450.73×
Alabama4,1480.7×
Wisconsin3,9570.62×
Missouri3,9410.58×
Nevada3,4170.84×
Washington, District of Columbia3,3642.65×
Kentucky3,3170.63×
Arkansas3,0160.87×
Louisiana2,8750.53×
Utah2,8290.75×
New Mexico2,7851.31×
Oklahoma2,3880.51×
Kansas2,2190.67×
Mississippi1,9400.56×
Iowa1,7550.5×
Hawaii1,6480.91×
West Virginia1,6010.81×
Alaska1,5981.77×
Rhode Island1,5931.18×
New Hampshire1,5390.92×
Idaho1,4790.7×
Nebraska1,4000.66×
Montana1,3931.19×
South Dakota1,3751.41×
North Dakota1,3391.54×
Wyoming1,2952.07×
Maine1,2730.84×
Vermont1,2531.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chilean wine audience
BrandAffinityCategory
Champagne (wine region)120×Travel & Leisure
French wine54.19×Food & Beverages
Burgundy wine102.81×Food & Beverages
Wine Lovers59.74×Food & Beverages
Bordeaux wine47.94×
Cabernet Franc138.66×Food & Beverages
Pinot blanc281.25×Food & Beverages
Italian wine26.22×Food & Beverages
Crecimiento Personal65.2×Business & Career
Wine Spectator34.35×Food & Beverages
La Patilla51.21×News
Wine.com39.58×Food & Beverages
Enoteca45.55×Food & Beverages
Globovisión60.62×Movies & TV
Gewürztraminer247.94×Food & Beverages
Spanish wine41.94×Food & Beverages
Angiology50×Health
Enotourism50.57×Travel & Leisure
Geographical indications and traditional specialities in the European Union21.67×Politics & Society
Silver Oak Cellars72.73×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chilean wine audience
TraitClusterScore
IndulgenceJOY2.56
TravellingTHRILL1.97
Urban LifestyleOPEN1.74
Career OrientationPOWER1.65
MindfulnessBALANCE1.62
Need for SecurityCONSERVATISM1.59

Worldwide distribution

Worldwide audience distribution share by country for Chilean wine
CountryShare
United States21.5%
Brazil11.4%
Spain6.7%

See Chilean wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Chilean wine have in United States?

Chilean wine has an estimated audience of 423,010 people in United States, concentrated in California and Florida.

What is the gender split and age of Chilean wine fans?

50.0% of Chilean wine fans are female, 50.0% are male, with an average age of 43.6 years.

Which brands do Chilean wine fans like most?

Chilean wine fans show strongest brand affinity for Champagne (wine region) (120×), French wine (54.19×), and Burgundy wine (102.81×) over the country average.

Where do Chilean wine fans live in United States?

Chilean wine fans in United States are most concentrated in California (reach 50,658), Florida (reach 41,355), and New York (reach 36,001). These three regions account for the largest share of the active audience.

What other brands do Chilean wine fans also like?

Beyond Chilean wine itself, the audience over-indexes on French wine (54.19×), Burgundy wine (102.81×), Wine Lovers (59.74×), and Bordeaux wine (47.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chilean wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.