Geographical indications and traditional specialities in the European Union Audience in United States
Geographical indications and traditional specialities in the European Union has an estimated audience of 3,339,768 people in United States. 56.3% are female, 43.7% are male, average age 41.6. Top brand affinities: Do it yourself (DIY), Primark, Superman, Online food ordering, Local food.
Top brand affinities include Do it yourself (DIY), Primark, Superman, with strongest over-indexing on Do it yourself (DIY) (3.72× the country average). Demographically, the Geographical indications and traditional specialities in the European Union audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Category: Politics & Society · Type: Topic
Demographics of Geographical indications and traditional specialities in the European Union fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.6 |
| Estimated audience size | 3,339,768 |
Audience persona
The typical Geographical indications and traditional specialities in the European Union fan in United States is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Do it yourself (DIY).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 3.72× | Home & Garden |
| Primark | 11.77× | Shopping |
| Superman | 2.74× | Movies & TV |
| Online food ordering | 7.17× | Food & Beverages |
| Local food | 4.85× | Food & Beverages |
| Natural skin care | 6.02× | Beauty & Wellness |
| Sports betting | 8.95× | Games |
| Alpine skiing | 6.56× | Sports |
| Luxury real estate | 5.63× | Business & Career |
| Livemusic | 4.08× | Music & Radio |
| Houston Astros | 6.12× | Sports |
| Artificial nails | 5.76× | Beauty & Wellness |
| Harry Potter | 2.52× | Movies & TV |
| Aerobics | 6.2× | Sports |
| Mineral water | 6.03× | Food & Beverages |
| Hypermarket | 5.28× | Shopping |
| Tequila | 4.28× | Food & Beverages |
| Microwave oven | 4.21× | Home & Garden |
| Smoked meat | 6.16× | Food & Beverages |
| Standup paddleboarding | 5.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.66 |
| DIY Mentality | THRILL | 2.34 |
| Early Adopter Mentality | POWER | 2.23 |
| Sustainability | BALANCE | 2.22 |
| Risk Appetite | THRILL | 2.19 |
| Travelling | THRILL | 2.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 34.9% |
| United States | 26.2% |
| United Kingdom | 5.3% |
See Geographical indications and traditional specialities in the European Union audiences in other countries
- Geographical indications and traditional specialities in the European Union — Germany
- Geographical indications and traditional specialities in the European Union — United Kingdom
- Geographical indications and traditional specialities in the European Union — France
- Geographical indications and traditional specialities in the European Union — Italy
- Geographical indications and traditional specialities in the European Union — Spain
- Geographical indications and traditional specialities in the European Union — Brazil
- Geographical indications and traditional specialities in the European Union — Japan
- Geographical indications and traditional specialities in the European Union — South Korea
- Geographical indications and traditional specialities in the European Union — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Geographical indications and traditional specialities in the European Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.