Geographical indications and traditional specialities in the European Union Audience in Germany

Geographical indications and traditional specialities in the European Union logo

Geographical indications and traditional specialities in the European Union has an estimated audience of 296,836 people in Germany. 50.4% are female, 49.6% are male, average age 45.2. Top brand affinities: WE Fashion, Gourmet Foods, Aral AG, Tagesschau, Nordsee.

Top brand affinities include WE Fashion, Gourmet Foods, Aral AG, with strongest over-indexing on WE Fashion (26.16× the country average). Demographically, the Geographical indications and traditional specialities in the European Union audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Category: Politics & Society · Type: Topic

Demographics of Geographical indications and traditional specialities in the European Union fans

Demographic split for Geographical indications and traditional specialities in the European Union audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age45.2
Estimated audience size296,836

Audience persona

The typical Geographical indications and traditional specialities in the European Union fan in Germany is balanced, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for WE Fashion.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Geographical indications and traditional specialities in the European Union audience
BrandAffinityCategory
WE Fashion26.16×Fashion & Accessoires
Gourmet Foods8.82×Food & Beverages
Aral AG3.7×Cars & Mobility
Tagesschau2.74×Movies & TV
Nordsee7.07×Food & Beverages
Sparkling wine7.51×Food & Beverages
Postbank3.5×Business & Career
Non-alcoholic beverage7.66×Food & Beverages
Mineral water8.1×Food & Beverages
Garden furniture4.77×Home & Garden
High School DxD20×Movies & TV
Frozen food12.11×Food & Beverages
Transfermarkt3.1×Sports
Brewing5.64×Food & Beverages
Alltours8.31×Travel & Leisure
Five Guys8.44×Food & Beverages
Western Union4.28×Business & Career
Winery5.46×Food & Beverages
Brenda Song20×Fashion & Accessoires
CHECK242.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Geographical indications and traditional specialities in the European Union audience
TraitClusterScore
IndulgenceJOY3.72
Convenience OrientationPREMIUM3.68
Healthy LifestyleBALANCE2.58
Quality AwarenessPREMIUM2.45
Design AffinityPREMIUM2.32
TravellingTHRILL2.17

Worldwide distribution

Worldwide audience distribution share by country for Geographical indications and traditional specialities in the European Union
CountryShare
Italy34.9%
United States26.2%
United Kingdom5.3%

See Geographical indications and traditional specialities in the European Union audiences in other countries

More Politics & Society audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Geographical indications and traditional specialities in the European Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.