A data profile of the people who buy, follow and care about Geographical indications and traditional specialities in the European Union in Italy — modelled from more than twelve digital signal sources. Geographical indications and traditional specialities in the European Union has an estimated audience of 4,439,962 people in Italy.
Geographical indications and traditional specialities in the European Union has an estimated audience of 4,439,962 people in Italy. 55.8% are female, 44.2% are male, average age 48.0. Top brand affinities: Organic food, Coop, Lidl, Hypermarket, Sausage.
Top brand affinities include Organic food, Coop, Lidl, with strongest over-indexing on Organic food (1.87× the country average).
Demographically, the Geographical indications and traditional specialities in the European Union audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Geographical indications and traditional specialities in the European Union fan in Italy is more female, around 48.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Organic food.
The key figures that characterise the Geographical indications and traditional specialities in the European Union profile in Italy.
55.8% are female, 44.2% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 48.0 |
| Estimated audience size | 4,439,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Geographical indications and traditional specialities in the European Union audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 34.9% |
| United States | 26.2% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Geographical indications and traditional specialities in the European Union audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience food | Food & Beverages | 6.52× | ||
| 02 | Sugar substitute | Food & Beverages | 4.26× | ||
| 03 | Sausage | Food & Beverages | 3.36× | ||
| 04 | Baking powder | Food & Beverages | 3.11× | ||
| 05 | Snack food | Food & Beverages | 2.66× | ||
| 06 | Grilling | Food & Beverages | 2.51× | ||
| 07 | Hypermarket | Shopping | 2.33× | ||
| 08 | Fast casual restaurants | Food & Beverages | 2.32× | ||
| 09 | Sustainable energy | Home & Garden | 2.21× | ||
| 10 | Gourmet Foods | Food & Beverages | 2.01× | ||
| 11 | Renewable energy | Business & Career | 1.97× | ||
| 12 | Coop | Food & Beverages | 1.92× | ||
| 13 | Organic food | Food & Beverages | 1.87× | ||
| 14 | Innovation | Business & Career | 1.83× | ||
| 15 | Lidl | Shopping | 1.71× | ||
| 16 | Supermarket | Shopping | 1.65× | ||
| 17 | SuperEnalotto | Games | 1.61× | ||
| 18 | Volunteering | Politics & Society | 1.60× | ||
| 19 | Singer-songwriter | Music & Radio | 1.57× | ||
| 20 | Barbecue | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.13× | |
| Quality Awareness | PREMIUM | 1.86× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.81× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Geographical indications and traditional specialities in the European Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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