Wine Spectator Audience in United States

Wine Spectator logo

Wine Spectator has an estimated audience of 2,046,790 people in United States. 54.3% are female, 45.7% are male, average age 43.7. Top regions: California, New York, Florida. Top brand affinities: MeatEater, Muk-bang, Karbala, Cacique, Governor of Michigan.

The average Wine Spectator fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include MeatEater, Muk-bang, Karbala, with strongest over-indexing on MeatEater (44.73× the country average). Demographically, the Wine Spectator audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Wine Spectator fans

Demographic split for Wine Spectator audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.7
Estimated audience size2,046,790

Audience persona

The typical Wine Spectator fan in United States is balanced, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for MeatEater.

Top regions in United States

Top regions ranked by reach for Wine Spectator in United States
RegionReachAffinity
California467,0412.07×
New York226,6281.98×
Florida151,9131.1×
Texas121,6720.69×
Massachusetts79,5641.97×
New Jersey79,1101.52×
Illinois72,5581.06×
Pennsylvania63,9960.93×
Washington60,8251.48×
Georgia59,1890.94×
North Carolina55,9040.91×
Ohio52,2360.83×
Virginia49,1900.99×
Oregon48,5082.07×
Colorado41,9921.3×
Arizona40,2670.96×
Michigan37,6770.7×
Connecticut36,8141.79×
Maryland32,0610.91×
South Carolina28,7730.93×
Tennessee28,4570.69×
Minnesota27,8110.95×
Missouri27,3140.83×
Wisconsin26,3270.85×
Louisiana22,4430.85×
Indiana21,2790.57×
Nevada19,1570.97×
Kentucky16,6600.65×
New Mexico15,8451.54×
Kansas15,5330.96×
Washington, District of Columbia15,4222.51×
Alabama15,3930.54×
Oklahoma10,3880.46×
Utah10,1890.56×
Rhode Island9,7441.5×
Arkansas9,2450.55×
Hawaii9,1911.04×
Idaho8,9460.87×
New Hampshire8,8861.1×
Iowa8,1740.48×
Nebraska5,8990.57×
Maine5,8140.79×
Delaware5,7311.01×
Mississippi5,3140.32×
Montana4,6110.81×
Vermont4,5771.27×
West Virginia2,9250.31×
Alaska2,7360.62×
South Dakota2,3540.5×
Wyoming2,2180.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine Spectator audience
BrandAffinityCategory
MeatEater44.73×Movies & TV
Muk-bang75×Food & Beverages
Karbala16.99×Travel & Leisure
Cacique17.72×Food & Beverages
Governor of Michigan11.53×Politics & Society
Primary and secondary antibodies51.02×Health
Hibachi10.67×Food & Beverages
Goop6.87×Internet & Social Media
Israel2.59×Travel & Leisure
Product design2.32×Business & Career
Mount Kilimanjaro20×Travel & Leisure
Staycation3.68×Home & Garden
Google Home6.82×Technology & Electronics
Natural rubber2.18×Cars & Mobility
Fairy godmother7.68×Literature
Wok6.74×Food & Beverages
Grinch4.02×Movies & TV
Home equity1.94×Home & Garden
headspace8.83×Health
Cherish (group)10.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine Spectator audience
TraitClusterScore
IndulgenceJOY4.4
Design AffinityPREMIUM2.57
Luxury OrientationPREMIUM2.43
TravellingTHRILL2.36
SustainabilityBALANCE2.05
Sports ActivityPOWER1.79

Worldwide distribution

Worldwide audience distribution share by country for Wine Spectator
CountryShare
United States84.5%
Canada8.5%
Italy1.1%

See Wine Spectator audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wine Spectator have in United States?

Wine Spectator has an estimated audience of 2,046,790 people in United States, concentrated in California and New York.

What is the gender split and age of Wine Spectator fans?

54.3% of Wine Spectator fans are female, 45.7% are male, with an average age of 43.7 years.

Which brands do Wine Spectator fans like most?

Wine Spectator fans show strongest brand affinity for MeatEater (44.73×), Muk-bang (75×), and Karbala (16.99×) over the country average.

Where do Wine Spectator fans live in United States?

Wine Spectator fans in United States are most concentrated in California (reach 467,041), New York (reach 226,628), and Florida (reach 151,913). These three regions account for the largest share of the active audience.

What other brands do Wine Spectator fans also like?

Beyond Wine Spectator itself, the audience over-indexes on Muk-bang (75×), Karbala (16.99×), Cacique (17.72×), and Governor of Michigan (11.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine Spectator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.