Malbec Audience in United States

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Malbec has an estimated audience of 602,220 people in United States. 53.9% are female, 46.1% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: French wine, Wine.com, Oenology, Wine Spectator, Sauvignon blanc.

The average Malbec fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include French wine, Wine.com, Oenology, with strongest over-indexing on French wine (114.94× the country average). Demographically, the Malbec audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Malbec fans

Demographic split for Malbec audience in United States
MetricValue
Female53.9%
Male46.1%
Average age41.4
Estimated audience size602,220

Audience persona

The typical Malbec fan in United States is balanced, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for French wine.

Top regions in United States

Top regions ranked by reach for Malbec in United States
RegionReachAffinity
California99,6511.5×
Texas55,4491.07×
Florida53,7451.32×
New York49,6701.48×
Pennsylvania25,9221.28×
Illinois22,6541.13×
New Jersey21,6481.41×
Massachusetts21,2891.79×
Georgia18,6461.01×
Virginia18,5701.27×
North Carolina17,5370.97×
Washington16,6511.38×
Ohio15,5800.84×
Arizona14,4851.18×
Michigan13,9350.88×
Colorado12,4311.31×
Maryland11,9511.15×
Tennessee10,2800.85×
Minnesota9,2601.07×
Missouri8,7470.9×
Indiana8,7280.79×
South Carolina8,1650.9×
Wisconsin8,0890.89×
Oregon7,8611.14×
Connecticut7,6921.27×
Louisiana6,6280.85×
Alabama5,5860.66×
Nevada5,4710.94×
Kentucky5,2990.7×
Oklahoma4,9840.75×
Kansas4,3750.92×
Utah4,2350.79×
Iowa3,7090.75×
Arkansas3,5700.72×
Washington, District of Columbia3,5311.95×
Mississippi2,9760.6×
New Mexico2,4600.81×
Idaho2,4320.81×
Nebraska2,4320.81×
Hawaii2,3680.91×
New Hampshire2,3370.98×
Maine2,1150.98×
Rhode Island1,8740.98×
West Virginia1,6210.58×
Delaware1,5880.96×
Montana1,4980.9×
Alaska1,3651.06×
Vermont1,0310.97×
South Dakota7390.53×
North Dakota6990.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malbec audience
BrandAffinityCategory
French wine114.94×Food & Beverages
Wine.com95.96×Food & Beverages
Oenology70.49×Business & Career
Wine Spectator52.9×Food & Beverages
Sauvignon blanc68.25×Food & Beverages
Riesling95.98×Food & Beverages
Italian wine35.13×Food & Beverages
Wine & Spirits18.25×Food & Beverages
Merlot67.6×Food & Beverages
Wine Lovers61.03×Food & Beverages
Wine tasting14.18×Food & Beverages
Wine and food matching42.14×Food & Beverages
Champagne (wine region)82.14×Travel & Leisure
Red wine16.36×Food & Beverages
Wine bar43.05×Food & Beverages
Wine cellar22.03×Food & Beverages
Pinot noir38.18×Food & Beverages
Bordeaux wine44.48×
White wine18.27×Food & Beverages
Wine clubs31.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malbec audience
TraitClusterScore
IndulgenceJOY5.36
Luxury OrientationPREMIUM2.06
Design AffinityPREMIUM2.05
SustainabilityBALANCE1.64
Urban LifestyleOPEN1.61
Quality AwarenessPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Malbec
CountryShare
Brazil20.2%
United States16.8%
Argentina12.1%

See Malbec audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Malbec have in United States?

Malbec has an estimated audience of 602,220 people in United States, concentrated in California and Texas.

What is the gender split and age of Malbec fans?

53.9% of Malbec fans are female, 46.1% are male, with an average age of 41.4 years.

Which brands do Malbec fans like most?

Malbec fans show strongest brand affinity for French wine (114.94×), Wine.com (95.96×), and Oenology (70.49×) over the country average.

Where do Malbec fans live in United States?

Malbec fans in United States are most concentrated in California (reach 99,651), Texas (reach 55,449), and Florida (reach 53,745). These three regions account for the largest share of the active audience.

What other brands do Malbec fans also like?

Beyond Malbec itself, the audience over-indexes on Wine.com (95.96×), Oenology (70.49×), Wine Spectator (52.9×), and Sauvignon blanc (68.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malbec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.