Rascasse Audience Intelligence

Oenology Audience in United States

A data profile of the people who buy, follow and care about Oenology in United States — modelled from more than twelve digital signal sources. Oenology has an estimated audience of 1,163,147 people in United States.

#328among Field of study in United States#8163among Topic in United States#1428in Business & Career

The average Oenology fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Wine tasting, White wine, Red wine, with strongest over-indexing on Wine tasting (19.03× the country average).

Demographically, the Oenology audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oenology fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oenology profile in United States.

Audience size
1.2M
in United States
Gender
59.9%♀
40.1% male
Age
41.7
average years
Country rank
#21327
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oenology fans

59.9% are female, 40.1% are male, average age 41.7.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Oenology audience in United States
MetricValue
Female59.9%
Male40.1%
Average age41.7
Estimated audience size1,163,147
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Oenology audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Oenology audience comes from United States.

Worldwide audience distribution share by country for Oenology
CountryShare
Italy20.7%
United States17.9%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oenology audience in United States is strongest.

Fig. 05

Top regions by affinity

Oenology fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.88×
02Washington~40K1.67×
03California~200K1.64×
04Washington, District of Columbia~5K1.53×
05New York~100K1.50×
06Massachusetts~30K1.32×
07Maine~5K1.25×
08Colorado~20K1.22×
09Vermont~2K1.22×
10New Hampshire~5K1.16×
11Virginia~30K1.13×
12Connecticut~10K1.09×
13Montana~4K1.09×
14Idaho~6K1.07×
15Minnesota~20K1.02×
16Ohio~40K1.00×
17Maryland~20K1.00×
18Rhode Island~4K1.00×
19Alaska~2K1.00×
20Delaware~3K0.97×
21Pennsylvania~40K0.96×
22Hawaii~5K0.96×
23Illinois~40K0.95×
24Kansas~9K0.95×
25North Carolina~30K0.94×
26Missouri~20K0.93×
27New Mexico~5K0.93×
28Wisconsin~20K0.92×
29Utah~10K0.92×
30Iowa~9K0.92×
31North Dakota~2K0.92×
32New Jersey~30K0.91×
33Arizona~20K0.91×
34South Dakota~2K0.91×
35Arkansas~8K0.88×
36Michigan~30K0.87×
37Texas~90K0.86×
38South Carolina~10K0.86×
39West Virginia~5K0.86×
40Georgia~30K0.85×
41Nebraska~5K0.85×
42Indiana~20K0.84×
43Mississippi~8K0.84×
44Tennessee~20K0.83×
45Oklahoma~10K0.83×
46Florida~60K0.82×
47Kentucky~10K0.81×
48Nevada~9K0.81×
49Louisiana~10K0.80×
50Alabama~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Oenology, United States
0.78×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oenology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oenology audience
#·InterestCategoryAffinity×
01MalbecFood & Beverages70.49×
02Burgundy wineFood & Beverages63.35×
03MerlotFood & Beverages52.59×
04Bordeaux wineFood & Beverages52.58×
05Sauvignon blancFood & Beverages50.68×
06Chilean wineFood & Beverages34.46×
07Pinot noirFood & Beverages32.31×
08White wineFood & Beverages22.77×
09CampariFood & Beverages21.54×
10Wine tastingFood & Beverages19.03×
11Red wineFood & Beverages18.79×
12Kate BosworthMovies & TV18.06×
13ChampagneFood & Beverages13.11×
14Michelin GuideFood & Beverages11.20×
15Naked WinesFood & Beverages11.19×
16Single malt whiskyFood & Beverages7.50×
17Summer vacationTravel & Leisure3.92×
18Local foodFood & Beverages2.90×
19Trader Joe'sShopping2.68×
20CocktailFood & Beverages2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oenology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oenology audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.66×
TravellingTHRILL2.44×
Design AffinityPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oenology audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
TraditionCONSERVATISM0.83×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oenology have in United States?

Oenology has an estimated audience of 1,163,147 people in United States, concentrated in California and New York.

02

What is the gender split and age of Oenology fans?

59.9% of Oenology fans are female, 40.1% are male, with an average age of 41.7 years.

03

Which brands do Oenology fans like most?

Oenology fans show strongest brand affinity for Wine tasting (19.03×), White wine (22.77×), and Red wine (18.79×) over the country average.

04

Where do Oenology fans live in United States?

Oenology fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Oenology fans also like?

Beyond Oenology itself, the audience over-indexes on White wine (22.77×), Red wine (18.79×), Bordeaux wine (52.58×), and Malbec (70.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Oenology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oenology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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