Oenology Audience in United States

Oenology has an estimated audience of 1,163,147 people in United States. 59.9% are female, 40.1% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: White wine, Red wine, Google Maps, Wine tasting, Capital One.

The average Oenology fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include White wine, Red wine, Google Maps, with strongest over-indexing on White wine (25.36× the country average). Demographically, the Oenology audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Oenology fans

Demographic split for Oenology audience in United States
MetricValue
Female59.9%
Male40.1%
Average age41.7
Estimated audience size1,163,147

Audience persona

The typical Oenology fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for White wine.

Top regions in United States

Top regions ranked by reach for Oenology in United States
RegionReachAffinity
California237,6281.86×
Texas98,9500.99×
New York89,3631.37×
Florida70,5810.9×
Washington43,5791.87×
Illinois40,8511.05×
Ohio39,4891.1×
Pennsylvania39,1071×
North Carolina33,8780.97×
Virginia33,2831.17×
Georgia32,9680.92×
Massachusetts30,3831.33×
Oregon27,9042.09×
Michigan27,5490.91×
New Jersey27,0640.91×
Arizona23,2430.98×
Colorado21,9551.2×
Maryland20,0821×
Missouri18,7001×
Tennessee18,2970.78×
Indiana17,5850.83×
Minnesota17,0441.02×
Wisconsin14,9660.86×
South Carolina13,5660.78×
Connecticut12,1261.04×
Alabama11,4740.71×
Kentucky9,9210.68×
Louisiana9,9150.66×
Oklahoma9,5570.74×
Utah8,9850.86×
Iowa8,9450.93×
Nevada8,8580.79×
Kansas8,6180.94×
Arkansas7,6310.8×
Mississippi6,4800.68×
Washington, District of Columbia6,4641.85×
Idaho6,3181.08×
New Hampshire5,2281.14×
New Mexico4,9920.86×
Maine4,6491.12×
Hawaii4,4990.9×
Nebraska4,0150.69×
Montana3,5711.11×
Rhode Island3,2660.88×
West Virginia3,1100.57×
Delaware3,0140.94×
Alaska2,4831×
Vermont2,2391.1×
South Dakota1,7090.64×
North Dakota1,4560.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oenology audience
BrandAffinityCategory
White wine25.36×Food & Beverages
Red wine20.8×Food & Beverages
Google Maps8.47×Internet & Social Media
Wine tasting15.05×Food & Beverages
Capital One8.1×Business & Career
Malbec79.09×Food & Beverages
Enterprise Rent-A-Car11.75×Cars & Mobility
Circle K13.53×Shopping
Indeed.com7.18×Business & Career
Bordeaux wine43.68×Food & Beverages
Sauvignon blanc44.92×Food & Beverages
Merlot43.48×Food & Beverages
Pinot noir27.77×Food & Beverages
CarGurus7.16×Cars & Mobility
Champagne10.18×Food & Beverages
Autism Awareness9.97×Health
Google News6.15×News
Diabetes mellitus awareness6.76×Health
Burgundy wine44.5×Food & Beverages
DeviantArt7×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oenology audience
TraitClusterScore
IndulgenceJOY3.71
Design AffinityPREMIUM3.28
TravellingTHRILL2.34
Luxury OrientationPREMIUM2.34
Sports ActivityPOWER2.27
LGBTQ+ IdentityOPEN2.1

Worldwide distribution

Worldwide audience distribution share by country for Oenology
CountryShare
Italy20.7%
United States17.9%
France7.3%

See Oenology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Oenology have in United States?

Oenology has an estimated audience of 1,163,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Oenology fans?

59.9% of Oenology fans are female, 40.1% are male, with an average age of 41.7 years.

Which brands do Oenology fans like most?

Oenology fans show strongest brand affinity for White wine (25.36×), Red wine (20.8×), and Google Maps (8.47×) over the country average.

Where do Oenology fans live in United States?

Oenology fans in United States are most concentrated in California (reach 237,628), Texas (reach 98,950), and New York (reach 89,363). These three regions account for the largest share of the active audience.

What other brands do Oenology fans also like?

Beyond Oenology itself, the audience over-indexes on Red wine (20.8×), Google Maps (8.47×), Wine tasting (15.05×), and Capital One (8.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oenology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.