Pinot noir Audience in United States

Pinot noir logo

Pinot noir has an estimated audience of 1,960,822 people in United States. 56.1% are female, 43.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: French wine, Wine tasting, Wine.com, Wine & Spirits, Merlot.

The average Pinot noir fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include French wine, Wine tasting, Wine.com, with strongest over-indexing on French wine (41.77× the country average). Demographically, the Pinot noir audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Pinot noir fans

Demographic split for Pinot noir audience in United States
MetricValue
Female56.1%
Male43.9%
Average age41.9
Estimated audience size1,960,822

Audience persona

The typical Pinot noir fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for French wine.

Top regions in United States

Top regions ranked by reach for Pinot noir in United States
RegionReachAffinity
California258,7791.2×
Texas177,8151.05×
Florida165,8351.25×
New York145,1581.32×
Illinois71,3251.09×
Pennsylvania71,2101.08×
Georgia67,2891.11×
New Jersey63,7961.28×
North Carolina59,9741.02×
Ohio59,7300.99×
Michigan48,1540.94×
Virginia47,3120.99×
Massachusetts45,7851.19×
Arizona42,0181.05×
Tennessee41,0981.04×
Washington39,6721.01×
Maryland36,0611.07×
Colorado33,3851.08×
South Carolina29,9521.02×
Indiana29,8170.83×
Oregon29,2861.3×
Missouri28,8770.91×
Minnesota28,4141.01×
Louisiana27,7081.1×
Alabama26,9850.99×
Wisconsin26,7600.91×
Connecticut23,3441.19×
Kentucky23,2790.95×
Nevada20,3261.07×
Oklahoma18,4750.85×
Mississippi17,8001.1×
Kansas15,7501.02×
Arkansas15,2220.94×
Utah13,4050.76×
Iowa13,0660.81×
Hawaii10,7621.28×
Nebraska9,1040.93×
Washington, District of Columbia7,9951.36×
Idaho7,5880.77×
New Mexico7,3850.75×
New Hampshire6,9970.91×
Rhode Island6,8661.1×
West Virginia5,9740.65×
Delaware5,3000.98×
Maine5,2960.75×
Montana4,6390.85×
Alaska4,3401.03×
South Dakota3,6560.81×
North Dakota3,3300.83×
Vermont2,6330.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinot noir audience
BrandAffinityCategory
French wine41.77×Food & Beverages
Wine tasting12.35×Food & Beverages
Wine.com38.19×Food & Beverages
Wine & Spirits12.28×Food & Beverages
Merlot42.47×Food & Beverages
White wine14.13×Food & Beverages
Red wine12×Food & Beverages
Malbec50.48×Food & Beverages
Wine Spectator27.28×Food & Beverages
Sauvignon blanc37.22×Food & Beverages
Italian wine18.11×Food & Beverages
Oenology32.31×Business & Career
Wine and food matching24.14×Food & Beverages
Champagne9.06×Food & Beverages
Wine cellar12.42×Food & Beverages
Riesling41.24×Food & Beverages
Wine Lovers28.09×Food & Beverages
Wine bar20.59×Food & Beverages
Sparkling wine7.22×Food & Beverages
Wine clubs17.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinot noir audience
TraitClusterScore
IndulgenceJOY3.48
Design AffinityPREMIUM2.64
SustainabilityBALANCE1.82
Luxury OrientationPREMIUM1.79
Quality AwarenessPREMIUM1.63
Early Adopter MentalityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Pinot noir
CountryShare
United States29.3%
Italy10.1%
Japan7.0%

See Pinot noir audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Pinot noir have in United States?

Pinot noir has an estimated audience of 1,960,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Pinot noir fans?

56.1% of Pinot noir fans are female, 43.9% are male, with an average age of 41.9 years.

Which brands do Pinot noir fans like most?

Pinot noir fans show strongest brand affinity for French wine (41.77×), Wine tasting (12.35×), and Wine.com (38.19×) over the country average.

Where do Pinot noir fans live in United States?

Pinot noir fans in United States are most concentrated in California (reach 258,779), Texas (reach 177,815), and Florida (reach 165,835). These three regions account for the largest share of the active audience.

What other brands do Pinot noir fans also like?

Beyond Pinot noir itself, the audience over-indexes on Wine tasting (12.35×), Wine.com (38.19×), Wine & Spirits (12.28×), and Merlot (42.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinot noir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.