Rascasse Audience Intelligence

Wine clubs Audience in United States

A data profile of the people who buy, follow and care about Wine clubs in United States — modelled from more than twelve digital signal sources. Wine clubs has an estimated audience of 2,044,088 people in United States.

#216among Touchpoint in United States#848in Food & Beverages

The average Wine clubs fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wine tasting, Burgundy wine, Sauvignon blanc, with strongest over-indexing on Wine tasting (12.38× the country average).

Demographically, the Wine clubs audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wine clubs fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine clubs profile in United States.

Audience size
2M
in United States
Gender
59.1%♀
40.9% male
Age
42.1
average years
Country rank
#13986
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine clubs fans

59.1% are female, 40.9% are male, average age 42.1.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Wine clubs audience in United States
MetricValue
Female59.1%
Male40.9%
Average age42.1
Estimated audience size2,044,088
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Wine clubs audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Wine clubs audience comes from United States.

Worldwide audience distribution share by country for Wine clubs
CountryShare
United States31.7%
Italy8.7%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine clubs audience in United States is strongest.

Fig. 05

Top regions by affinity

Wine clubs fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~7K1.98×
02Oregon~40K1.81×
03Washington, District of Columbia~10K1.79×
04Ohio~100K1.78×
05Indiana~60K1.62×
06Maryland~50K1.55×
07Virginia~70K1.43×
08Illinois~80K1.20×
09Kansas~20K1.19×
10Colorado~40K1.18×
11Connecticut~20K1.14×
12Maine~8K1.12×
13Pennsylvania~80K1.09×
14New York~100K1.08×
15Oklahoma~20K1.07×
16Montana~6K1.06×
17Massachusetts~40K1.05×
18New Hampshire~8K1.01×
19Washington~40K1.00×
20Arkansas~20K0.99×
21West Virginia~9K0.98×
22South Carolina~30K0.97×
23Missouri~30K0.96×
24Rhode Island~6K0.96×
25Idaho~10K0.95×
26California~200K0.94×
27New Jersey~50K0.94×
28South Dakota~4K0.93×
29Wisconsin~30K0.92×
30Iowa~20K0.92×
31Delaware~5K0.92×
32North Dakota~4K0.92×
33Florida~100K0.91×
34Tennessee~40K0.91×
35Nebraska~9K0.91×
36Alaska~4K0.91×
37Mississippi~10K0.87×
38North Carolina~50K0.85×
39New Mexico~9K0.85×
40Louisiana~20K0.84×
41Texas~100K0.83×
42Kentucky~20K0.83×
43Minnesota~20K0.82×
44Hawaii~7K0.82×
45Georgia~50K0.81×
46Alabama~20K0.80×
47Michigan~40K0.79×
48Arizona~30K0.79×
49Nevada~20K0.77×
50Utah~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Wine clubs, United States
0.67×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine clubs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine clubs audience
#·InterestCategoryAffinity×
01Burgundy wineFood & Beverages39.71×
02MalbecFood & Beverages31.36×
03Sauvignon blancFood & Beverages24.71×
04MerlotFood & Beverages24.42×
05Bordeaux wineFood & Beverages19.41×
06Pinot noirFood & Beverages17.81×
07Kate BosworthMovies & TV14.97×
08Cabernet SauvignonFood & Beverages13.17×
09Wine tastingFood & Beverages12.38×
10Naked WinesFood & Beverages11.54×
11ChardonnayFood & Beverages10.84×
12White wineFood & Beverages7.71×
13Red wineFood & Beverages7.34×
14ChampagneFood & Beverages7.34×
15Sparkling wineFood & Beverages6.88×
16Total Wine & MoreFood & Beverages5.04×
17VineyardFood & Beverages4.20×
18WineryFood & Beverages3.34×
19Trader Joe'sShopping2.36×
20Do it yourself (DIY)Home & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine clubs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine clubs audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.25×
Design AffinityPREMIUM1.86×
TravellingTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine clubs audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
PatriotismCONSERVATISM0.83×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine clubs have in United States?

Wine clubs has an estimated audience of 2,044,088 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wine clubs fans?

59.1% of Wine clubs fans are female, 40.9% are male, with an average age of 42.1 years.

03

Which brands do Wine clubs fans like most?

Wine clubs fans show strongest brand affinity for Wine tasting (12.38×), Burgundy wine (39.71×), and Sauvignon blanc (24.71×) over the country average.

04

Where do Wine clubs fans live in United States?

Wine clubs fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wine clubs fans also like?

Beyond Wine clubs itself, the audience over-indexes on Burgundy wine (39.71×), Sauvignon blanc (24.71×), Red wine (7.34×), and Pinot noir (17.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wine clubs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine clubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →