Wine clubs Audience in United States

Wine clubs logo

Wine clubs has an estimated audience of 2,044,088 people in United States. 59.1% are female, 40.9% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: MeatEater, Muk-bang, Karbala, Bank account, Product design.

The average Wine clubs fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MeatEater, Muk-bang, Karbala, with strongest over-indexing on MeatEater (24.71× the country average). Demographically, the Wine clubs audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Wine clubs fans

Demographic split for Wine clubs audience in United States
MetricValue
Female59.1%
Male40.9%
Average age42.1
Estimated audience size2,044,088

Audience persona

The typical Wine clubs fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for MeatEater.

Top regions in United States

Top regions ranked by reach for Wine clubs in United States
RegionReachAffinity
California217,7170.97×
Texas149,9710.85×
New York132,9391.16×
Florida122,0610.88×
Illinois96,1371.41×
Indiana75,4702.02×
Pennsylvania70,8861.03×
Virginia69,1041.39×
Maryland65,5611.87×
Ohio63,9811.02×
Oregon52,8722.26×
North Carolina52,8310.86×
New Jersey49,9780.96×
Georgia48,3280.77×
Massachusetts45,9731.14×
Washington45,7521.12×
Michigan42,9900.8×
Tennessee35,5200.87×
Arizona32,7270.78×
Missouri32,3260.98×
Colorado32,0631×
Oklahoma28,0961.24×
Wisconsin26,3320.86×
South Carolina25,5680.83×
Connecticut24,6111.2×
Alabama21,1720.74×
Minnesota20,7110.71×
Kentucky19,3970.76×
Louisiana18,0240.68×
Kansas17,7891.1×
Washington, District of Columbia14,3502.34×
Nevada13,1760.67×
Arkansas12,4350.74×
Iowa12,3460.73×
Vermont10,4982.93×
Idaho9,6900.95×
West Virginia7,7040.81×
Mississippi7,4010.44×
Nebraska7,2870.71×
New Hampshire6,5660.82×
Maine6,5480.89×
New Mexico6,3960.62×
Rhode Island6,3410.97×
Utah6,1520.34×
Montana5,3150.94×
Delaware4,8270.86×
Hawaii4,8040.55×
South Dakota2,7370.58×
Alaska2,3860.55×
Wyoming2,3640.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine clubs audience
BrandAffinityCategory
MeatEater24.71×Movies & TV
Muk-bang39.7×Food & Beverages
Karbala15.75×Travel & Leisure
Bank account4.18×Business & Career
Product design3.29×Business & Career
Ken Burns11.37×Movies & TV
Lulu 黃路梓茵3.64×Movies & TV
Governor of Michigan8.99×Politics & Society
Historic site4.69×Arts & Culture
Collectable1.69×Kids & Family
Goop5.58×Internet & Social Media
Natural rubber2.02×Cars & Mobility
Staycation2.92×Home & Garden
Unique Gifts2.07×Shopping
Vocal harmony3.73×Music & Radio
Hibachi6.44×Food & Beverages
Home equity1.61×Home & Garden
Cacique9.25×Food & Beverages
Grinch3.28×Movies & TV
Wok5.32×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine clubs audience
TraitClusterScore
IndulgenceJOY3
Design AffinityPREMIUM2.33
Luxury OrientationPREMIUM1.91
TravellingTHRILL1.78
SustainabilityBALANCE1.69
Sports ActivityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Wine clubs
CountryShare
United States31.7%
Italy8.7%
Brazil7.7%

See Wine clubs audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wine clubs have in United States?

Wine clubs has an estimated audience of 2,044,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Wine clubs fans?

59.1% of Wine clubs fans are female, 40.9% are male, with an average age of 42.1 years.

Which brands do Wine clubs fans like most?

Wine clubs fans show strongest brand affinity for MeatEater (24.71×), Muk-bang (39.7×), and Karbala (15.75×) over the country average.

Where do Wine clubs fans live in United States?

Wine clubs fans in United States are most concentrated in California (reach 217,717), Texas (reach 149,971), and New York (reach 132,939). These three regions account for the largest share of the active audience.

What other brands do Wine clubs fans also like?

Beyond Wine clubs itself, the audience over-indexes on Muk-bang (39.7×), Karbala (15.75×), Bank account (4.18×), and Product design (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine clubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.