Rascasse Audience Intelligence

Spanish wine Audience in United States

A data profile of the people who buy, follow and care about Spanish wine in United States — modelled from more than twelve digital signal sources. Spanish wine has an estimated audience of 1,006,091 people in United States.

#19among Wine in United States#8650among Topic in United States#1315in Food & Beverages

The average Spanish wine fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bordeaux wine, Taittinger, Burgundy wine, with strongest over-indexing on Bordeaux wine (29.42× the country average).

Demographically, the Spanish wine audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spanish wine fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Bordeaux wine.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spanish wine profile in United States.

Audience size
1M
in United States
Gender
54.6%♀
45.4% male
Age
41.8
average years
Country rank
#23582
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spanish wine fans

54.6% are female, 45.4% are male, average age 41.8.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Spanish wine audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.8
Estimated audience size1,006,091
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Spanish wine audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3922%
40-4924%
50+23%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Spanish wine audience comes from United States.

Worldwide audience distribution share by country for Spanish wine
CountryShare
United States18.7%
Spain17.5%
Mexico7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spanish wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Spanish wine fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.84×
02Connecticut~10K1.43×
03New York~80K1.39×
04Florida~90K1.38×
05Massachusetts~30K1.38×
06Colorado~20K1.30×
07Maryland~20K1.27×
08New Jersey~30K1.22×
09Delaware~3K1.17×
10Illinois~40K1.12×
11Oregon~10K1.11×
12Rhode Island~4K1.11×
13California~100K1.10×
14Virginia~30K1.10×
15Washington~20K1.09×
16Vermont~2K1.08×
17Georgia~30K1.04×
18Maine~4K1.04×
19New Hampshire~4K1.03×
20Pennsylvania~30K1.02×
21North Carolina~30K1.02×
22Kansas~8K1.02×
23New Mexico~5K1.02×
24Hawaii~4K1.00×
25Tennessee~20K0.99×
26Montana~3K0.99×
27South Carolina~10K0.97×
28Alaska~2K0.97×
29Texas~80K0.96×
30Wisconsin~10K0.95×
31Minnesota~10K0.95×
32North Dakota~2K0.92×
33Arizona~20K0.91×
34Louisiana~10K0.91×
35South Dakota~2K0.91×
36Indiana~20K0.89×
37Idaho~4K0.89×
38Nebraska~4K0.88×
39Nevada~8K0.87×
40Missouri~10K0.86×
41Michigan~20K0.85×
42Kentucky~10K0.85×
43West Virginia~4K0.85×
44Ohio~30K0.84×
45Iowa~7K0.84×
46Mississippi~7K0.83×
47Oklahoma~9K0.82×
48Utah~7K0.82×
49Arkansas~7K0.82×
50Alabama~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Spanish wine, United States
0.80×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spanish wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spanish wine audience
#·InterestCategoryAffinity×
01TaittingerFood & Beverages85.39×
02Burgundy wineFood & Beverages45.55×
03Chilean wineFood & Beverages41.94×
04Bordeaux wineFood & Beverages29.42×
05rose wineFood & Beverages25.04×
06French wineFood & Beverages21.82×
07Lyric poetryLiterature17.69×
08Naked WinesFood & Beverages15.26×
09Dodge Charger (LX)Cars & Mobility12.41×
10BevMo!Shopping10.71×
11Web serverTechnology & Electronics8.38×
12San Diego PadresSports7.80×
13Sparkling wineFood & Beverages7.64×
14Wine tastingFood & Beverages6.30×
15Sustainable energyHome & Garden5.41×
16Non-alcoholic beverageFood & Beverages4.98×
17VineyardFood & Beverages4.97×
18Milwaukee BrewersSports4.94×
19Renewable energyBusiness & Career4.39×
20Discount storesShopping3.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spanish wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spanish wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.64×
Convenience OrientationPREMIUM2.27×
SustainabilityBALANCE2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spanish wine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
ExtroversionTHRILL0.80×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spanish wine have in United States?

Spanish wine has an estimated audience of 1,006,091 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Spanish wine fans?

54.6% of Spanish wine fans are female, 45.4% are male, with an average age of 41.8 years.

03

Which brands do Spanish wine fans like most?

Spanish wine fans show strongest brand affinity for Bordeaux wine (29.42×), Taittinger (85.39×), and Burgundy wine (45.55×) over the country average.

04

Where do Spanish wine fans live in United States?

Spanish wine fans in United States are most concentrated in California (reach ~100K), Florida (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Spanish wine fans also like?

Beyond Spanish wine itself, the audience over-indexes on Taittinger (85.39×), Burgundy wine (45.55×), Web server (8.38×), and French wine (21.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Spanish wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spanish wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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