Spanish wine Audience in United States

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Spanish wine has an estimated audience of 1,006,091 people in United States. 54.6% are female, 45.4% are male, average age 41.8. Top regions: California, Florida, Texas. Top brand affinities: Nationality, Karbala, MeatEater, Minnesota, Muk-bang.

The average Spanish wine fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, Karbala, MeatEater, with strongest over-indexing on Nationality (7.07× the country average). Demographically, the Spanish wine audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Spanish wine fans

Demographic split for Spanish wine audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.8
Estimated audience size1,006,091

Audience persona

The typical Spanish wine fan in United States is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Spanish wine in United States
RegionReachAffinity
California128,5461.16×
Florida85,6421.26×
Texas82,2490.95×
New York80,1001.42×
Illinois38,5411.15×
Pennsylvania35,1711.04×
New Jersey31,0881.21×
North Carolina31,0581.03×
Georgia29,5890.95×
Massachusetts28,6911.45×
Virginia27,0851.11×
Ohio25,5530.82×
Washington24,0361.19×
Michigan23,8550.91×
Maryland23,2891.35×
Colorado22,6141.43×
Tennessee20,6081.02×
Arizona17,0220.83×
Connecticut15,3111.52×
Oregon15,2361.32×
Minnesota14,7101.02×
Wisconsin14,2850.94×
Indiana14,2580.78×
Missouri14,1920.88×
South Carolina13,6860.9×
Kentucky10,0640.8×
Louisiana9,8500.76×
Alabama9,5980.68×
Oklahoma7,8200.7×
Nevada7,4310.76×
Utah7,4040.82×
Washington, District of Columbia6,7632.24×
Kansas6,7310.85×
Iowa6,5160.79×
Mississippi5,3660.65×
New Mexico4,9320.98×
Arkansas4,9210.59×
Hawaii4,1600.96×
Nebraska4,1510.82×
New Hampshire3,7680.95×
Delaware3,6651.32×
Rhode Island3,6381.14×
Maine3,6361.01×
Idaho3,1670.63×
West Virginia2,7150.58×
Montana2,3620.85×
Vermont2,1251.2×
Alaska1,9960.93×
South Dakota1,5950.69×
North Dakota1,5530.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spanish wine audience
BrandAffinityCategory
Nationality7.07×Politics & Society
Karbala26.45×Travel & Leisure
MeatEater20.29×Movies & TV
Minnesota3.99×Travel & Leisure
Muk-bang30.21×Food & Beverages
Staycation4.59×Home & Garden
Governor of Michigan8.89×Politics & Society
Panama4.2×Travel & Leisure
Home equity2.23×Home & Garden
Home construction1.57×Home & Garden
Goop5.09×Internet & Social Media
Fairy godmother6.89×Literature
Unique Gifts2.11×Shopping
Historic site3.74×Arts & Culture
JDSU2.67×Business & Career
Hibachi6.86×Food & Beverages
Birthday Gifts2.76×Kids & Family
Wok5.49×Food & Beverages
Gunnar Nelson (fighter)20.17×Sports
Grinch3.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spanish wine audience
TraitClusterScore
IndulgenceJOY2.73
TravellingTHRILL1.78
Urban LifestyleOPEN1.66
SustainabilityBALANCE1.65
Design AffinityPREMIUM1.64
SpiritualityBALANCE1.62

Worldwide distribution

Worldwide audience distribution share by country for Spanish wine
CountryShare
United States18.7%
Spain17.5%
Mexico7.9%

See Spanish wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Spanish wine have in United States?

Spanish wine has an estimated audience of 1,006,091 people in United States, concentrated in California and Florida.

What is the gender split and age of Spanish wine fans?

54.6% of Spanish wine fans are female, 45.4% are male, with an average age of 41.8 years.

Which brands do Spanish wine fans like most?

Spanish wine fans show strongest brand affinity for Nationality (7.07×), Karbala (26.45×), and MeatEater (20.29×) over the country average.

Where do Spanish wine fans live in United States?

Spanish wine fans in United States are most concentrated in California (reach 128,546), Florida (reach 85,642), and Texas (reach 82,249). These three regions account for the largest share of the active audience.

What other brands do Spanish wine fans also like?

Beyond Spanish wine itself, the audience over-indexes on Karbala (26.45×), MeatEater (20.29×), Minnesota (3.99×), and Muk-bang (30.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spanish wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.