Organic wine Audience in United States

Organic wine logo

Organic wine has an estimated audience of 660,788 people in United States. 54.0% are female, 46.0% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Fine Wine & Good Spirits, Wine festival, Decanter (magazine), Biodynamic wine, Human nutrition.

The average Organic wine fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fine Wine & Good Spirits, Wine festival, Decanter (magazine), with strongest over-indexing on Fine Wine & Good Spirits (41.93× the country average). Demographically, the Organic wine audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Organic wine fans

Demographic split for Organic wine audience in United States
MetricValue
Female54.0%
Male46.0%
Average age45.0
Estimated audience size660,788

Audience persona

The typical Organic wine fan in United States is balanced, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Fine Wine & Good Spirits.

Top regions in United States

Top regions ranked by reach for Organic wine in United States
RegionReachAffinity
California77,3881.06×
Texas53,5130.94×
Florida52,7731.18×
New York51,7061.4×
New Jersey27,2671.62×
Pennsylvania25,7291.16×
Georgia22,8381.12×
North Carolina22,7081.14×
Illinois21,8820.99×
Ohio20,9731.03×
Michigan18,8031.09×
Massachusetts18,3641.41×
Tennessee18,0521.36×
Virginia15,0310.93×
Maryland13,4091.18×
Colorado12,2771.18×
Washington11,8790.9×
Arizona11,8070.88×
South Carolina10,9221.1×
Indiana10,7100.89×
Connecticut10,0521.52×
Minnesota10,0041.06×
Missouri9,9760.94×
Wisconsin8,6320.87×
Louisiana7,7930.91×
Alabama7,2540.79×
Oregon7,1140.94×
Kentucky7,1120.86×
Oklahoma6,2160.85×
Kansas5,7281.1×
Nevada5,1390.8×
Mississippi4,6510.85×
Iowa4,2730.78×
Arkansas3,8930.72×
Utah3,5940.61×
Idaho2,6590.8×
New Hampshire2,6161×
Nebraska2,5620.77×
Rhode Island2,4671.17×
Hawaii2,4100.85×
Washington, District of Columbia2,3171.17×
New Mexico2,3110.7×
Delaware2,1041.15×
Maine2,0550.87×
Montana1,8631.02×
Alaska1,6951.2×
West Virginia1,4030.46×
South Dakota1,3310.87×
North Dakota1,2960.95×
Vermont1,0980.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organic wine audience
BrandAffinityCategory
Fine Wine & Good Spirits41.93×Shopping
Wine festival60.63×Food & Beverages
Decanter (magazine)73.91×Food & Beverages
Biodynamic wine87.1×Food & Beverages
Human nutrition9.71×Food & Beverages
Food and drink1.7×Food & Beverages
Beauty1.75×Beauty & Wellness
Government5.87×Politics & Society
Food1.62×Food & Beverages
Grape5.78×Food & Beverages
Shoes1.97×Fashion & Accessoires
Fitness and wellness1.57×Sports
Romagna77.29×Travel & Leisure
BBC iPlayer14.73×Movies & TV
Pinot blanc97.8×Food & Beverages
King Estate Winery113.13×Food & Beverages
Wine2.2×Food & Beverages
Paleolithic diet4.95×Health
Culture1.69×Literature
Sales promotion2×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organic wine audience
TraitClusterScore
IndulgenceJOY2.34
Design AffinityPREMIUM1.99
Healthy LifestyleBALANCE1.96
Luxury OrientationPREMIUM1.93
TravellingTHRILL1.68
Pet OwnershipJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Organic wine
CountryShare
United States22.7%
France7.2%
Japan6.9%

See Organic wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Organic wine have in United States?

Organic wine has an estimated audience of 660,788 people in United States, concentrated in California and Texas.

What is the gender split and age of Organic wine fans?

54.0% of Organic wine fans are female, 46.0% are male, with an average age of 45.0 years.

Which brands do Organic wine fans like most?

Organic wine fans show strongest brand affinity for Fine Wine & Good Spirits (41.93×), Wine festival (60.63×), and Decanter (magazine) (73.91×) over the country average.

Where do Organic wine fans live in United States?

Organic wine fans in United States are most concentrated in California (reach 77,388), Texas (reach 53,513), and Florida (reach 52,773). These three regions account for the largest share of the active audience.

What other brands do Organic wine fans also like?

Beyond Organic wine itself, the audience over-indexes on Wine festival (60.63×), Decanter (magazine) (73.91×), Biodynamic wine (87.1×), and Human nutrition (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.