Rascasse Audience Intelligence

Organic wine Audience in United States

A data profile of the people who buy, follow and care about Organic wine in United States — modelled from more than twelve digital signal sources. Organic wine has an estimated audience of 660,788 people in United States.

#24among Wine in United States#10267among Topic in United States#1688in Food & Beverages

The average Organic wine fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Fine Wine & Good Spirits, Decanter (magazine), Wine festival, with strongest over-indexing on Fine Wine & Good Spirits (41.93× the country average).

Demographically, the Organic wine audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Organic wine fan in United States is balanced, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Fine Wine & Good Spirits.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organic wine profile in United States.

Audience size
661K
in United States
Gender
54.0%♀
46.0% male
Age
45.0
average years
Country rank
#30951
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organic wine fans

54.0% are female, 46.0% are male, average age 45.0.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Organic wine audience in United States
MetricValue
Female54.0%
Male46.0%
Average age45.0
Estimated audience size660,788
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Organic wine audience in United States
Age bracketShare%
16-197%
20-2916%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Organic wine audience comes from United States.

Worldwide audience distribution share by country for Organic wine
CountryShare
United States22.7%
France7.2%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organic wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Organic wine fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K1.49×
02Connecticut~10K1.47×
03Massachusetts~20K1.41×
04New Jersey~20K1.31×
05Washington, District of Columbia~3K1.30×
06Colorado~10K1.29×
07California~90K1.24×
08Tennessee~20K1.24×
09Maine~3K1.16×
10Florida~50K1.11×
11Oregon~8K1.11×
12New Hampshire~3K1.11×
13Rhode Island~2K1.11×
14Pennsylvania~20K1.10×
15South Carolina~10K1.10×
16Vermont~1K1.10×
17Montana~2K1.09×
18Georgia~20K1.08×
19Maryland~10K1.04×
20Minnesota~10K1.03×
21Illinois~20K1.02×
22Delaware~2K1.02×
23North Carolina~20K1.01×
24Washington~10K1.01×
25Kansas~5K1.00×
26Alaska~1K1.00×
27Hawaii~3K0.96×
28Idaho~3K0.93×
29North Dakota~1K0.93×
30Virginia~10K0.92×
31Arizona~10K0.92×
32Wisconsin~9K0.92×
33Louisiana~8K0.92×
34Ohio~20K0.91×
35South Dakota~1K0.91×
36Missouri~10K0.90×
37Alabama~8K0.90×
38Mississippi~5K0.90×
39Michigan~20K0.89×
40Kentucky~7K0.89×
41Texas~50K0.87×
42Nevada~5K0.86×
43Arkansas~5K0.86×
44New Mexico~3K0.86×
45Nebraska~3K0.86×
46Oklahoma~6K0.82×
47Indiana~10K0.81×
48Iowa~4K0.81×
49West Virginia~2K0.80×
50Utah~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Organic wine, United States
0.69×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organic wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organic wine audience
#·InterestCategoryAffinity×
01King Estate WineryFood & Beverages113.13×
02Pinot blancFood & Beverages97.80×
03Biodynamic wineFood & Beverages87.10×
04RomagnaTravel & Leisure77.29×
05Decanter (magazine)Food & Beverages73.91×
06Wine festivalFood & Beverages60.63×
07Fine Wine & Good SpiritsShopping41.93×
08BBC iPlayerMovies & TV14.73×
09Human nutritionFood & Beverages9.71×
10Sainsbury'sShopping9.57×
11GovernmentPolitics & Society5.87×
12GrapeFood & Beverages5.78×
13Paleolithic dietHealth4.95×
14WineFood & Beverages2.20×
15ShoesFashion & Accessoires1.97×
16BeautyBeauty & Wellness1.75×
17Food and drinkFood & Beverages1.70×
18CultureLiterature1.69×
19FoodFood & Beverages1.62×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organic wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organic wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.54×
Design AffinityPREMIUM2.25×
MindfulnessBALANCE2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organic wine audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.98×
Social Media UsageJOY1.08×
DIY MentalityTHRILL1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organic wine have in United States?

Organic wine has an estimated audience of 660,788 people in United States, concentrated in California and New York.

02

What is the gender split and age of Organic wine fans?

54.0% of Organic wine fans are female, 46.0% are male, with an average age of 45.0 years.

03

Which brands do Organic wine fans like most?

Organic wine fans show strongest brand affinity for Fine Wine & Good Spirits (41.93×), Decanter (magazine) (73.91×), and Wine festival (60.63×) over the country average.

04

Where do Organic wine fans live in United States?

Organic wine fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Organic wine fans also like?

Beyond Organic wine itself, the audience over-indexes on Decanter (magazine) (73.91×), Wine festival (60.63×), Biodynamic wine (87.1×), and Human nutrition (9.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Organic wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organic wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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