Rascasse Audience Intelligence

Wine festival Audience in United States

A data profile of the people who buy, follow and care about Wine festival in United States — modelled from more than twelve digital signal sources. Wine festival has an estimated audience of 905,016 people in United States.

#9036among Topic in United States#1404in Food & Beverages

The average Wine festival fan in United States is 45.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Virginia, New Mexico.

Top brand affinities include Organic wine, Wine tasting, QVC, with strongest over-indexing on Organic wine (60.63× the country average).

Demographically, the Wine festival audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wine festival fan in United States is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Organic wine.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine festival profile in United States.

Audience size
905K
in United States
Gender
64.3%♀
35.7% male
Age
45.0
average years
Country rank
#25301
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine festival fans

64.3% are female, 35.7% are male, average age 45.0.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Wine festival audience in United States
MetricValue
Female64.3%
Male35.7%
Average age45.0
Estimated audience size905,016
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Wine festival audience in United States
Age bracketShare%
16-196%
20-2915%
30-3920%
40-4929%
50+30%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Wine festival audience comes from United States.

Worldwide audience distribution share by country for Wine festival
CountryShare
United States26.8%
Italy16.9%
Germany13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Wine festival fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~70K14.46×
02Maryland~60K3.91×
03Virginia~70K3.04×
04Washington, District of Columbia~4K1.43×
05Georgia~40K1.34×
06Pennsylvania~40K1.30×
07Texas~80K0.97×
08New Jersey~20K0.97×
09Delaware~2K0.96×
10Vermont~2K0.96×
11Ohio~30K0.95×
12Alaska~2K0.95×
13North Dakota~2K0.94×
14Colorado~10K0.93×
15South Dakota~2K0.93×
16West Virginia~4K0.92×
17Montana~2K0.91×
18Rhode Island~3K0.89×
19Hawaii~3K0.88×
20New Hampshire~3K0.88×
21Maine~3K0.88×
22Idaho~4K0.87×
23South Carolina~10K0.85×
24Nebraska~4K0.85×
25Arizona~20K0.84×
26Mississippi~6K0.84×
27Arkansas~6K0.83×
28Oklahoma~8K0.82×
29Kansas~6K0.81×
30North Carolina~20K0.80×
31Alabama~10K0.80×
32Iowa~6K0.80×
33Wisconsin~10K0.79×
34Kentucky~9K0.79×
35Nevada~7K0.79×
36Louisiana~9K0.78×
37Utah~6K0.77×
38Connecticut~7K0.76×
39Indiana~10K0.74×
40Oregon~8K0.73×
41Missouri~10K0.69×
42New York~30K0.68×
43Minnesota~9K0.68×
44Tennessee~10K0.67×
45Illinois~20K0.63×
46Massachusetts~10K0.63×
47California~60K0.62×
48Washington~10K0.62×
49Michigan~10K0.61×
50Florida~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Wine festival, United States
0.54×1.00×14.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine festival audience
#·InterestCategoryAffinity×
01Organic wineFood & Beverages60.63×
02Wine tastingFood & Beverages8.28×
03Gina CaranoMovies & TV7.40×
04QVCMovies & TV5.64×
05ChampagneFood & Beverages5.07×
06CiderFood & Beverages5.04×
07Total Wine & MoreFood & Beverages4.82×
08First class travelTravel & Leisure4.15×
09Sustainable energyHome & Garden3.76×
10Renewable energyBusiness & Career3.47×
11FedExBusiness & Career3.41×
12Mortgage loansBusiness & Career3.25×
13Discount storesShopping3.25×
14AirbnbTravel & Leisure2.84×
15Shopping mallsShopping2.83×
16PinterestInternet & Social Media2.55×
17Organic foodFood & Beverages2.43×
18Trader Joe'sShopping2.37×
19BarbecueFood & Beverages2.07×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine festival audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.10×
Community OrientationOPEN2.40×
Price SensitivityPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine festival audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Early Adopter MentalityPOWER0.90×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine festival have in United States?

Wine festival has an estimated audience of 905,016 people in United States, concentrated in Texas and Virginia.

02

What is the gender split and age of Wine festival fans?

64.3% of Wine festival fans are female, 35.7% are male, with an average age of 45.0 years.

03

Which brands do Wine festival fans like most?

Wine festival fans show strongest brand affinity for Organic wine (60.63×), Wine tasting (8.28×), and QVC (5.64×) over the country average.

04

Where do Wine festival fans live in United States?

Wine festival fans in United States are most concentrated in Texas (reach ~80K), Virginia (reach ~70K), and New Mexico (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Wine festival fans also like?

Beyond Wine festival itself, the audience over-indexes on Wine tasting (8.28×), QVC (5.64×), Mortgage loans (3.25×), and Pinterest (2.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wine festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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