Wine festival Audience in United States

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Wine festival has an estimated audience of 905,016 people in United States. 64.3% are female, 35.7% are male, average age 45.0. Top regions: Texas, Virginia, Maryland. Top brand affinities: Regional styles of Mexican music, Goop, Elsword, Wok, Governor of Michigan.

The average Wine festival fan in United States is 45.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Virginia, Maryland. Top brand affinities include Regional styles of Mexican music, Goop, Elsword, with strongest over-indexing on Regional styles of Mexican music (7.04× the country average). Demographically, the Wine festival audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Wine festival fans

Demographic split for Wine festival audience in United States
MetricValue
Female64.3%
Male35.7%
Average age45.0
Estimated audience size905,016

Audience persona

The typical Wine festival fan in United States is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Wine festival in United States
RegionReachAffinity
Texas91,3571.17×
Virginia72,6873.3×
Maryland67,3154.33×
California65,6360.66×
New Mexico60,75113.39×
Georgia46,6291.67×
Pennsylvania43,6441.43×
New York37,3880.74×
Florida30,0770.49×
Ohio27,8161×
New Jersey24,1131.05×
North Carolina20,3600.75×
Illinois17,4900.58×
Arizona15,2870.83×
Colorado13,3930.94×
South Carolina12,2370.9×
Indiana9,2860.56×
Alabama9,0810.72×
Wisconsin8,7250.64×
Kentucky6,9400.61×
Louisiana6,8160.58×
Michigan5,8130.25×
Washington5,6260.31×
Massachusetts5,5780.31×
Missouri5,5510.38×
Tennessee5,4510.3×
Minnesota4,9780.38×
Washington, District of Columbia4,8511.78×
Connecticut3,5990.4×
Oregon3,3320.32×
West Virginia2,8540.68×
Utah2,5330.31×
Kansas2,5210.35×
Arkansas2,4030.32×
Nebraska2,3030.51×
Iowa2,2850.31×
Mississippi2,2550.3×
Delaware2,2100.89×
Idaho2,1770.48×
Nevada1,7870.2×
Oklahoma1,6980.17×
Alaska1,4860.77×
Hawaii1,3140.34×
Montana1,2950.52×
South Dakota1,2790.61×
Vermont1,2620.79×
North Dakota1,2450.67×
New Hampshire1,2270.34×
Wyoming1,2050.9×
Rhode Island1,1850.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wine festival audience
BrandAffinityCategory
Regional styles of Mexican music7.04×Music & Radio
Goop10.36×Internet & Social Media
Elsword28.18×Games
Wok11.23×Food & Beverages
Governor of Michigan12.47×Politics & Society
Hibachi12.58×Food & Beverages
headspace14.45×Health
Google Home9.35×Technology & Electronics
Kikar HaShabbat23.27×News
Fairy godmother9.43×Literature
Mount Kilimanjaro20×Travel & Leisure
Cherish (group)12.7×Music & Radio
Harlow12.67×Travel & Leisure
Grinch4.25×Movies & TV
Grace Slick9.09×Music & Radio
TV Fanatic10.73×Movies & TV
Barclays Center11.28×Sports
MeatEater6.74×Movies & TV
Hipster8.04×Politics & Society
Ken Ham16.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wine festival audience
TraitClusterScore
IndulgenceJOY2.74
Community OrientationOPEN2.28
Pet OwnershipJOY1.83
Design AffinityPREMIUM1.57
TravellingTHRILL1.44
Price SensitivityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Wine festival
CountryShare
United States26.8%
Italy16.9%
Germany13.3%

See Wine festival audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wine festival have in United States?

Wine festival has an estimated audience of 905,016 people in United States, concentrated in Texas and Virginia.

What is the gender split and age of Wine festival fans?

64.3% of Wine festival fans are female, 35.7% are male, with an average age of 45.0 years.

Which brands do Wine festival fans like most?

Wine festival fans show strongest brand affinity for Regional styles of Mexican music (7.04×), Goop (10.36×), and Elsword (28.18×) over the country average.

Where do Wine festival fans live in United States?

Wine festival fans in United States are most concentrated in Texas (reach 91,357), Virginia (reach 72,687), and Maryland (reach 67,315). These three regions account for the largest share of the active audience.

What other brands do Wine festival fans also like?

Beyond Wine festival itself, the audience over-indexes on Goop (10.36×), Elsword (28.18×), Wok (11.23×), and Governor of Michigan (12.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wine festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.