Rascasse Audience Intelligence

Wine festival Audience in Germany

A data profile of the people who buy, follow and care about Wine festival in Germany — modelled from more than twelve digital signal sources. Wine festival has an estimated audience of 449,128 people in Germany.

#4940among Topic in Germany#627in Food & Beverages

The average Wine festival fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Organic wine, Müller (company), Vineyard, with strongest over-indexing on Organic wine (46.54× the country average).

Demographically, the Wine festival audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wine festival fan in Germany is balanced, around 44.4 years old, with strong Tradition tendencies and a notable affinity for Organic wine.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wine festival profile in Germany.

Audience size
449K
in Germany
Gender
52.4%♀
47.6% male
Age
44.4
average years
Country rank
#12775
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine festival fans

52.4% are female, 47.6% are male, average age 44.4.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Wine festival audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age44.4
Estimated audience size449,128
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Wine festival audience in Germany
Age bracketShare%
16-196%
20-2917%
30-3922%
40-4926%
50+28%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Wine festival audience comes from Germany.

Worldwide audience distribution share by country for Wine festival
CountryShare
United States26.8%
Italy16.9%
Germany13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wine festival fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~60K2.88×
02Hessen~50K1.50×
03Baden-Württemberg~90K1.42×
04Sachsen~30K1.34×
05Bayern~90K1.20×
06Saarland~6K1.07×
07Thüringen~10K0.98×
08Nordrhein-Westfalen~90K0.95×
09Niedersachsen~40K0.88×
10Bremen~3K0.82×
11Sachsen-Anhalt~9K0.74×
12Hamburg~7K0.69×
13Schleswig-Holstein~10K0.62×
14Mecklenburg-Vorpommern~5K0.59×
15Brandenburg~8K0.57×
16Berlin~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Wine festival, Germany
0.47×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wine festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wine festival audience
#·InterestCategoryAffinity×
01Organic wineFood & Beverages46.54×
02The Man in the High Castle (TV series)Movies & TV20.00×
03EatalyFood & Beverages20.00×
04Roy LichtensteinArts & Culture20.00×
05Great LakesTravel & Leisure20.00×
06Sapporo BreweryFood & Beverages20.00×
07VineyardFood & Beverages10.90×
08Robin WilliamsMovies & TV8.55×
09Progressive jackpotGames8.11×
10Die ÄrzteMusic & Radio7.72×
11BeckMusic & Radio7.12×
12Draught beerFood & Beverages6.99×
13BreweryFood & Beverages5.72×
14Müller (company)Food & Beverages3.74×
15VolunteeringPolitics & Society2.80×
16TagesschauMovies & TV2.72×
17TransfermarktSports2.24×
18VacationsTravel & Leisure2.06×
19NatureHome & Garden1.98×
20FamilyKids & Family1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wine festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wine festival audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.49×
Convenience OrientationPREMIUM1.47×
TravellingTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wine festival audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Social Media UsageJOY0.83×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wine festival have in Germany?

Wine festival has an estimated audience of 449,128 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Wine festival fans?

52.4% of Wine festival fans are female, 47.6% are male, with an average age of 44.4 years.

03

Which brands do Wine festival fans like most?

Wine festival fans show strongest brand affinity for Organic wine (46.54×), Müller (company) (3.74×), and Vineyard (10.9×) over the country average.

04

Where do Wine festival fans live in Germany?

Wine festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~90K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wine festival fans also like?

Beyond Wine festival itself, the audience over-indexes on Müller (company) (3.74×), Vineyard (10.9×), Tagesschau (2.72×), and The Man in the High Castle (TV series) (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Wine festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wine festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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