Wine festival Audience in Germany
Wine festival has an estimated audience of 449,128 people in Germany. 52.4% are female, 47.6% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Preacher (comics), Goosebumps (film), Clogging, Home Office.
The average Wine festival fan in Germany is 44.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Preacher (comics), Goosebumps (film), with strongest over-indexing on Goes (2.16× the country average). Demographically, the Wine festival audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine festival fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 44.4 |
| Estimated audience size | 449,128 |
Audience persona
The typical Wine festival fan in Germany is balanced, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,472 | 0.95× |
| Bayern | 93,136 | 1.29× |
| Baden-Württemberg | 91,871 | 1.5× |
| Rheinland-Pfalz | 69,783 | 3.1× |
| Hessen | 55,185 | 1.61× |
| Niedersachsen | 36,470 | 0.84× |
| Sachsen | 29,710 | 1.35× |
| Thüringen | 10,516 | 0.92× |
| Schleswig-Holstein | 9,260 | 0.57× |
| Berlin | 8,036 | 0.4× |
| Sachsen-Anhalt | 7,757 | 0.67× |
| Saarland | 5,977 | 1.08× |
| Hamburg | 5,672 | 0.56× |
| Brandenburg | 5,328 | 0.38× |
| Mecklenburg-Vorpommern | 2,969 | 0.35× |
| Bremen | 1,652 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.16× | Travel & Leisure |
| Preacher (comics) | 14.22× | Literature |
| Goosebumps (film) | 18.13× | Movies & TV |
| Clogging | 18.96× | Music & Radio |
| Home Office | 1.84× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Space Cowboys | 8.63× | Movies & TV |
| Magazine (band) | 4.69× | Music & Radio |
| Time (magazine) | 1.9× | News |
| The Bugaboos | 7.13× | Travel & Leisure |
| Hauptschule | 6.34× | Kids & Family |
| KLIX (AM) | 1.99× | Music & Radio |
| Oliver Kahn | 2.68× | Sports |
| Euphonium | 7.39× | Music & Radio |
| Nurse education | 1.64× | Kids & Family |
| Home Delivery | 1.77× | Food & Beverages |
| Elina Svitolina | 3.82× | Sports |
| Icon (magazine) | 1.51× | Arts & Culture |
| Bull riding | 3.89× | Sports |
| Molly Hatchet | 7.45× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Pet Ownership | JOY | 1.33 |
| Tradition | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.28 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 16.9% |
| Germany | 13.3% |
See Wine festival audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wine festival have in Germany?
Wine festival has an estimated audience of 449,128 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wine festival fans?
52.4% of Wine festival fans are female, 47.6% are male, with an average age of 44.4 years.
Which brands do Wine festival fans like most?
Wine festival fans show strongest brand affinity for Goes (2.16×), Preacher (comics) (14.22×), and Goosebumps (film) (18.13×) over the country average.
Where do Wine festival fans live in Germany?
Wine festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,472), Bayern (reach 93,136), and Baden-Württemberg (reach 91,871). These three regions account for the largest share of the active audience.
What other brands do Wine festival fans also like?
Beyond Wine festival itself, the audience over-indexes on Preacher (comics) (14.22×), Goosebumps (film) (18.13×), Clogging (18.96×), and Home Office (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wine festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.