Kahlúa Audience in United States

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Kahlúa has an estimated audience of 824,382 people in United States. 66.4% are female, 33.6% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Cha-cha-cha (dance), Strawberry Shortcake, Tia Maria, Sorbet, schwarzkopf.

The average Kahlúa fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cha-cha-cha (dance), Strawberry Shortcake, Tia Maria, with strongest over-indexing on Cha-cha-cha (dance) (140.56× the country average). Demographically, the Kahlúa audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Kahlúa fans

Demographic split for Kahlúa audience in United States
MetricValue
Female66.4%
Male33.6%
Average age41.1
Estimated audience size824,382

Audience persona

The typical Kahlúa fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Cha-cha-cha (dance).

Top regions in United States

Top regions ranked by reach for Kahlúa in United States
RegionReachAffinity
California91,2951.01×
Texas69,7010.98×
Florida61,9741.11×
New York45,8431×
Pennsylvania30,1041.08×
Illinois27,8451.01×
North Carolina25,7351.04×
Georgia24,4650.96×
Ohio23,1860.91×
Michigan23,0821.07×
Massachusetts19,7531.22×
New Jersey19,5630.93×
Virginia18,8530.94×
Washington17,9441.09×
Tennessee16,5781×
Arizona16,1340.96×
Colorado14,1011.09×
Indiana13,7370.91×
Wisconsin12,6581.02×
South Carolina12,5711.01×
Maryland12,5620.89×
Minnesota12,4741.06×
Missouri11,7960.89×
Alabama10,8230.94×
Oregon10,5861.12×
Louisiana10,0650.95×
Kentucky9,2850.9×
Oklahoma9,0180.99×
Connecticut8,4491.02×
Nevada7,8870.99×
Iowa6,5570.97×
Arkansas6,5180.96×
Kansas6,4741×
Hawaii6,1571.74×
Mississippi5,7310.84×
Utah5,3760.73×
Nebraska4,3431.05×
New Hampshire3,8321.18×
Idaho3,7940.92×
Maine3,4651.17×
West Virginia3,4570.9×
New Mexico3,2330.78×
Rhode Island2,8031.07×
Washington, District of Columbia2,6791.08×
Montana2,2430.98×
Delaware2,0250.89×
Alaska1,7400.99×
North Dakota1,6470.97×
South Dakota1,6040.84×
Vermont1,5251.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kahlúa audience
BrandAffinityCategory
Cha-cha-cha (dance)140.56×Music & Radio
Strawberry Shortcake68.11×Movies & TV
Tia Maria117.15×Food & Beverages
Sorbet35.7×Food & Beverages
schwarzkopf61.63×Beauty & Wellness
Liqueur13.72×Food & Beverages
Patrón Tequila43.81×Food & Beverages
Strawberry and Chocolate67.14×Movies & TV
Chocolate liqueur82.84×Food & Beverages
Love Island13.14×Movies & TV
Hair Stylists14.17×Beauty & Wellness
Baileys Irish Cream35.4×Food & Beverages
Pumpkin bread38.75×Food & Beverages
Schnapps119.83×Food & Beverages
Ribs (food)14.74×Food & Beverages
Mark Ronson35.6×Music & Radio
Cucumber15.63×Food & Beverages
Godiva Chocolatier30.07×Food & Beverages
Strawberry8.68×Food & Beverages
Hershey's Chocolate World27.22×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kahlúa audience
TraitClusterScore
IndulgenceJOY1.84
Convenience OrientationPREMIUM1.45
Price SensitivityPREMIUM1.33
SustainabilityBALANCE1.29
DIY MentalityTHRILL1.25
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Kahlúa
CountryShare
United States28.1%
United Kingdom7.3%
Germany5.3%

See Kahlúa audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Kahlúa have in United States?

Kahlúa has an estimated audience of 824,382 people in United States, concentrated in California and Texas.

What is the gender split and age of Kahlúa fans?

66.4% of Kahlúa fans are female, 33.6% are male, with an average age of 41.1 years.

Which brands do Kahlúa fans like most?

Kahlúa fans show strongest brand affinity for Cha-cha-cha (dance) (140.56×), Strawberry Shortcake (68.11×), and Tia Maria (117.15×) over the country average.

Where do Kahlúa fans live in United States?

Kahlúa fans in United States are most concentrated in California (reach 91,295), Texas (reach 69,701), and Florida (reach 61,974). These three regions account for the largest share of the active audience.

What other brands do Kahlúa fans also like?

Beyond Kahlúa itself, the audience over-indexes on Strawberry Shortcake (68.11×), Tia Maria (117.15×), Sorbet (35.7×), and schwarzkopf (61.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kahlúa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.