A data profile of the people who buy, follow and care about Cucumber in United States — modelled from more than twelve digital signal sources. Cucumber has an estimated audience of 3,768,703 people in United States.
The average Cucumber fan in United States is 42.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Dick Van Dyke, Sam Elliott, Robert Redford, with strongest over-indexing on Dick Van Dyke (2.89× the country average).
Demographically, the Cucumber audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cucumber fan in United States is more female, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Dick Van Dyke.
The key figures that characterise the Cucumber profile in United States.
67.4% are female, 32.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 42.3 |
| Estimated audience size | 3,768,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Cucumber audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.2% |
| Taiwan | 5.0% |
| Thailand | 3.6% |
Where the Cucumber audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~60K | 1.16× | |
| 02 | Arkansas | ~40K | 1.15× | |
| 03 | Louisiana | ~60K | 1.14× | |
| 04 | Georgia | ~100K | 1.13× | |
| 05 | North Carolina | ~100K | 1.12× | |
| 06 | Mississippi | ~30K | 1.12× | |
| 07 | Texas | ~400K | 1.10× | |
| 08 | Kentucky | ~50K | 1.10× | |
| 09 | New York | ~200K | 1.09× | |
| 10 | West Virginia | ~20K | 1.08× | |
| 11 | California | ~400K | 1.07× | |
| 12 | South Carolina | ~60K | 1.07× | |
| 13 | Alabama | ~60K | 1.07× | |
| 14 | Michigan | ~100K | 1.06× | |
| 15 | New Jersey | ~100K | 1.06× | |
| 16 | Virginia | ~100K | 1.06× | |
| 17 | Tennessee | ~80K | 1.05× | |
| 18 | Oklahoma | ~40K | 1.05× | |
| 19 | Indiana | ~70K | 1.03× | |
| 20 | Kansas | ~30K | 1.03× | |
| 21 | Nebraska | ~20K | 1.03× | |
| 22 | Hawaii | ~20K | 1.03× | |
| 23 | Washington | ~80K | 1.02× | |
| 24 | Maryland | ~70K | 1.02× | |
| 25 | Pennsylvania | ~100K | 1.01× | |
| 26 | Florida | ~300K | 1.00× | |
| 27 | Illinois | ~100K | 1.00× | |
| 28 | Ohio | ~100K | 1.00× | |
| 29 | Missouri | ~60K | 1.00× | |
| 30 | Iowa | ~30K | 1.00× | |
| 31 | North Dakota | ~8K | 1.00× | |
| 32 | Connecticut | ~40K | 0.99× | |
| 33 | New Mexico | ~20K | 0.99× | |
| 34 | South Dakota | ~9K | 0.98× | |
| 35 | Idaho | ~20K | 0.97× | |
| 36 | Wisconsin | ~50K | 0.96× | |
| 37 | Maine | ~10K | 0.96× | |
| 38 | Arizona | ~70K | 0.94× | |
| 39 | Massachusetts | ~70K | 0.94× | |
| 40 | Oregon | ~40K | 0.94× | |
| 41 | Nevada | ~30K | 0.93× | |
| 42 | Alaska | ~7K | 0.93× | |
| 43 | Utah | ~30K | 0.92× | |
| 44 | Delaware | ~9K | 0.91× | |
| 45 | Rhode Island | ~10K | 0.90× | |
| 46 | New Hampshire | ~10K | 0.86× | |
| 47 | Washington, District of Columbia | ~9K | 0.83× | |
| 48 | Montana | ~9K | 0.83× | |
| 49 | Vermont | ~5K | 0.82× | |
| 50 | Colorado | ~50K | 0.81× |
The strongest cross-interests of the Cucumber audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sam Elliott | Movies & TV | 3.33× | ||
| 02 | Dick Van Dyke | Movies & TV | 2.89× | ||
| 03 | Demi Moore | Movies & TV | 2.82× | ||
| 04 | Goldie Hawn | Movies & TV | 2.82× | ||
| 05 | Robert Redford | Movies & TV | 2.50× | ||
| 06 | Kurt Russell | Movies & TV | 2.33× | ||
| 07 | Jamie Lee Curtis | Movies & TV | 2.28× | ||
| 08 | Pamela Anderson | Movies & TV | 2.13× | ||
| 09 | Bruce Willis | Movies & TV | 2.01× | ||
| 10 | Food Lion | Shopping | 1.84× | ||
| 11 | U-Haul | Business & Career | 1.82× | ||
| 12 | Quiz | Games | 1.80× | ||
| 13 | Medicare (United States) | Health | 1.77× | ||
| 14 | Denver Nuggets | Sports | 1.69× | ||
| 15 | Panda Express | Food & Beverages | 1.64× | ||
| 16 | Old age | Politics & Society | 1.61× | ||
| 17 | Diabetes mellitus awareness | Health | 1.61× | ||
| 18 | Melania Trump | Politics & Society | 1.52× | ||
| 19 | Airport | Travel & Leisure | 1.52× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.16× | |
| Spirituality | BALANCE | 1.10× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.78× |
Cucumber has an estimated audience of 3,768,703 people in United States, concentrated in California and Texas.
67.4% of Cucumber fans are female, 32.6% are male, with an average age of 42.3 years.
Cucumber fans show strongest brand affinity for Dick Van Dyke (2.89×), Sam Elliott (3.33×), and Robert Redford (2.5×) over the country average.
Cucumber fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cucumber itself, the audience over-indexes on Sam Elliott (3.33×), Robert Redford (2.5×), Panda Express (1.64×), and Melania Trump (1.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cucumber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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