Rascasse Audience Intelligence

Strawberry Shortcake Audience in United States

A data profile of the people who buy, follow and care about Strawberry Shortcake in United States — modelled from more than twelve digital signal sources. Strawberry Shortcake has an estimated audience of 1,418,033 people in United States.

#83among Fictional Character in United States#3104in Movies & TV

The average Strawberry Shortcake fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edible Arrangements, Kahlúa, Sorbet, with strongest over-indexing on Edible Arrangements (26.47× the country average).

Demographically, the Strawberry Shortcake audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Strawberry Shortcake fan in United States is more female, around 36.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Edible Arrangements.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strawberry Shortcake profile in United States.

Audience size
1.4M
in United States
Gender
67.8%♀
32.2% male
Age
36.4
average years
Country rank
#18516
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strawberry Shortcake fans

67.8% are female, 32.2% are male, average age 36.4.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Strawberry Shortcake audience in United States
MetricValue
Female67.8%
Male32.2%
Average age36.4
Estimated audience size1,418,033
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Strawberry Shortcake audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3921%
40-4922%
50+11%
Fig. 04

Worldwide distribution

48.5%

of the worldwide Strawberry Shortcake audience comes from United States.

Worldwide audience distribution share by country for Strawberry Shortcake
CountryShare
United States48.5%
Mexico10.1%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strawberry Shortcake audience in United States is strongest.

Fig. 05

Top regions by affinity

Strawberry Shortcake fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.35×
02California~200K1.28×
03Arizona~30K1.19×
04Louisiana~20K1.18×
05Nevada~20K1.15×
06Kentucky~20K1.14×
07Oklahoma~20K1.12×
08Mississippi~10K1.12×
09Georgia~50K1.11×
10Arkansas~10K1.11×
11North Carolina~50K1.10×
12Maryland~30K1.10×
13New Mexico~8K1.10×
14Indiana~30K1.09×
15South Carolina~20K1.09×
16Alabama~20K1.08×
17Connecticut~20K1.08×
18Delaware~4K1.07×
19Oregon~20K1.06×
20Pennsylvania~50K1.05×
21Michigan~40K1.04×
22Tennessee~30K1.04×
23Rhode Island~5K1.04×
24Illinois~50K1.03×
25West Virginia~7K1.03×
26New York~80K1.01×
27Florida~100K1.00×
28Virginia~30K1.00×
29Kansas~10K1.00×
30New Jersey~40K0.99×
31Washington~30K0.99×
32Massachusetts~30K0.99×
33Utah~10K0.99×
34Missouri~20K0.97×
35Hawaii~6K0.97×
36Ohio~40K0.94×
37Nebraska~7K0.93×
38Idaho~6K0.91×
39Alaska~3K0.90×
40Vermont~2K0.90×
41Wisconsin~20K0.88×
42Maine~5K0.88×
43Colorado~20K0.86×
44Minnesota~20K0.83×
45Iowa~10K0.83×
46New Hampshire~5K0.82×
47Montana~3K0.77×
48Washington, District of Columbia~3K0.75×
49South Dakota~2K0.75×
50North Dakota~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Strawberry Shortcake, United States
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strawberry Shortcake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strawberry Shortcake audience
#·InterestCategoryAffinity×
01KahlúaFood & Beverages68.11×
02Magnum (ice cream)Food & Beverages38.89×
03SorbetFood & Beverages35.07×
04Edible ArrangementsFood & Beverages26.47×
05Godiva ChocolatierFood & Beverages22.59×
06Hershey's Chocolate WorldFood & Beverages19.81×
07Fairfield Inn by MarriottTravel & Leisure16.55×
08Cold Stone CreameryFood & Beverages10.91×
09Outlet storeShopping10.51×
10Culver'sFood & Beverages5.89×
11Web serverTechnology & Electronics5.20×
12Baskin-RobbinsFood & Beverages5.09×
13Krispy KremeFood & Beverages4.21×
14Waffle HouseFood & Beverages3.51×
15Ice creamFood & Beverages3.40×
16Discount storesShopping2.85×
17In-N-Out BurgerFood & Beverages2.55×
18Pizza HutFood & Beverages2.52×
19Chick-fil-AFood & Beverages2.06×
20PinterestInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strawberry Shortcake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strawberry Shortcake audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.69×
IndulgenceJOY1.66×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strawberry Shortcake audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Design AffinityPREMIUM0.75×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strawberry Shortcake have in United States?

Strawberry Shortcake has an estimated audience of 1,418,033 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Strawberry Shortcake fans?

67.8% of Strawberry Shortcake fans are female, 32.2% are male, with an average age of 36.4 years.

03

Which brands do Strawberry Shortcake fans like most?

Strawberry Shortcake fans show strongest brand affinity for Edible Arrangements (26.47×), Kahlúa (68.11×), and Sorbet (35.07×) over the country average.

04

Where do Strawberry Shortcake fans live in United States?

Strawberry Shortcake fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Strawberry Shortcake fans also like?

Beyond Strawberry Shortcake itself, the audience over-indexes on Kahlúa (68.11×), Sorbet (35.07×), Magnum (ice cream) (38.89×), and Outlet store (10.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Strawberry Shortcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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