Rascasse Audience Intelligence

Hershey's Chocolate World Audience in United States

A data profile of the people who buy, follow and care about Hershey's Chocolate World in United States — modelled from more than twelve digital signal sources. Hershey's Chocolate World has an estimated audience of 1,133,144 people in United States.

#1901among POI in United States#1231in Food & Beverages

The average Hershey's Chocolate World fan in United States is 40.7 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, Nevada.

Top brand affinities include Happy New Year (2014 film), Josh Brolin, Aero (chocolate), with strongest over-indexing on Happy New Year (2014 film) (35.6× the country average).

Demographically, the Hershey's Chocolate World audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hershey's Chocolate World fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Happy New Year (2014 film).

Category: Food & Beverages · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hershey's Chocolate World profile in United States.

Audience size
1.1M
in United States
Gender
65.6%♀
34.4% male
Age
40.7
average years
Country rank
#21724
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hershey's Chocolate World fans

65.6% are female, 34.4% are male, average age 40.7.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Hershey's Chocolate World audience in United States
MetricValue
Female65.6%
Male34.4%
Average age40.7
Estimated audience size1,133,144
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Hershey's Chocolate World audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

52.4%

of the worldwide Hershey's Chocolate World audience comes from United States.

Worldwide audience distribution share by country for Hershey's Chocolate World
CountryShare
United States52.4%
India10.7%
Mexico10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hershey's Chocolate World audience in United States is strongest.

Fig. 05

Top regions by affinity

Hershey's Chocolate World fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~200K15.41×
02Pennsylvania~500K12.42×
03New York~400K6.36×
04New Jersey~50K1.69×
05Delaware~4K1.13×
06Maryland~20K1.04×
07West Virginia~4K0.84×
08Alaska~2K0.83×
09Virginia~20K0.80×
10South Dakota~2K0.77×
11North Dakota~2K0.77×
12Washington, District of Columbia~3K0.75×
13Montana~2K0.75×
14Vermont~1K0.75×
15Connecticut~8K0.71×
16Rhode Island~2K0.65×
17New Hampshire~3K0.64×
18Hawaii~3K0.62×
19Maine~3K0.62×
20Idaho~3K0.61×
21New Mexico~3K0.59×
22Mississippi~5K0.58×
23Nebraska~3K0.58×
24Ohio~20K0.55×
25Arkansas~5K0.53×
26Kansas~5K0.51×
27Iowa~5K0.49×
28Oklahoma~6K0.48×
29Kentucky~7K0.47×
30Massachusetts~10K0.46×
31Louisiana~7K0.46×
32Utah~5K0.46×
33Oregon~6K0.44×
34Alabama~7K0.43×
35Indiana~9K0.42×
36North Carolina~10K0.41×
37South Carolina~7K0.41×
38Wisconsin~7K0.40×
39Tennessee~9K0.39×
40Missouri~7K0.39×
41Minnesota~6K0.38×
42Michigan~10K0.37×
43Colorado~6K0.36×
44Arizona~8K0.34×
45Washington~7K0.33×
46Illinois~10K0.32×
47Georgia~10K0.31×
48Texas~20K0.24×
49Florida~20K0.24×
50California~30K0.22×
Fig. 06

Affinity by region

Affinity by region — Hershey's Chocolate World, United States
0.22×1.00×15.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hershey's Chocolate World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hershey's Chocolate World audience
#·InterestCategoryAffinity×
01Samoas® CookiesFood & Beverages77.76×
02Aero (chocolate)Food & Beverages63.21×
03Chocolate liqueurFood & Beverages40.78×
04Happy New Year (2014 film)Movies & TV35.60×
05Pumpkin breadFood & Beverages31.79×
06Black Christmas (1974 film)Movies & TV30.80×
07Size?Shopping28.61×
08Strawberry and ChocolateMovies & TV26.89×
09KahlúaFood & Beverages24.74×
10Ricky HattonSports21.00×
11Josh BrolinMovies & TV20.92×
12Strawberry ShortcakeMovies & TV19.81×
13HersheyparkTravel & Leisure17.54×
14SorbetFood & Beverages14.93×
15Dove (chocolate)Food & Beverages13.97×
16Galaxy (chocolate)Food & Beverages12.91×
17Cranberry juiceFood & Beverages12.40×
18Baskin-RobbinsFood & Beverages7.35×
19LiqueurFood & Beverages5.47×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hershey's Chocolate World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hershey's Chocolate World audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.17×
IndulgenceJOY1.11×
Convenience OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hershey's Chocolate World audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.88×
Need for SecurityCONSERVATISM0.88×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hershey's Chocolate World have in United States?

Hershey's Chocolate World has an estimated audience of 1,133,144 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of Hershey's Chocolate World fans?

65.6% of Hershey's Chocolate World fans are female, 34.4% are male, with an average age of 40.7 years.

03

Which brands do Hershey's Chocolate World fans like most?

Hershey's Chocolate World fans show strongest brand affinity for Happy New Year (2014 film) (35.6×), Josh Brolin (20.92×), and Aero (chocolate) (63.21×) over the country average.

04

Where do Hershey's Chocolate World fans live in United States?

Hershey's Chocolate World fans in United States are most concentrated in Pennsylvania (reach ~500K), New York (reach ~400K), and Nevada (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hershey's Chocolate World fans also like?

Beyond Hershey's Chocolate World itself, the audience over-indexes on Josh Brolin (20.92×), Aero (chocolate) (63.21×), Hersheypark (17.54×), and Samoas® Cookies (77.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Hershey's Chocolate World audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hershey's Chocolate World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →