Hershey's Chocolate World Audience in United States

Hershey's Chocolate World logo

Hershey's Chocolate World has an estimated audience of 1,133,144 people in United States. 65.6% are female, 34.4% are male, average age 40.7. Top regions: Pennsylvania, New York, Nevada. Top brand affinities: Happy New Year (2014 film), Josh Brolin, Aero (chocolate), Samoas® Cookies, Pumpkin bread.

The average Hershey's Chocolate World fan in United States is 40.7 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Nevada. Top brand affinities include Happy New Year (2014 film), Josh Brolin, Aero (chocolate), with strongest over-indexing on Happy New Year (2014 film) (35.6× the country average). Demographically, the Hershey's Chocolate World audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: POI

Demographics of Hershey's Chocolate World fans

Demographic split for Hershey's Chocolate World audience in United States
MetricValue
Female65.6%
Male34.4%
Average age40.7
Estimated audience size1,133,144

Audience persona

The typical Hershey's Chocolate World fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Happy New Year (2014 film).

Top regions in United States

Top regions ranked by reach for Hershey's Chocolate World in United States
RegionReachAffinity
Pennsylvania477,39012.51×
New York431,6336.82×
Nevada166,26715.17×
New Jersey55,5081.93×
Virginia23,8920.87×
California23,2880.19×
Maryland21,3831.1×
Texas19,5730.2×
Ohio17,9740.51×
Florida13,8090.18×
North Carolina12,9850.38×
Illinois9,4280.25×
Massachusetts9,1580.41×
Michigan8,2910.28×
Georgia7,7090.22×
Connecticut7,6100.67×
Indiana6,6590.32×
Tennessee6,0350.27×
Kentucky4,4190.31×
Arizona4,4100.19×
Wisconsin4,2830.25×
South Carolina4,1880.25×
Washington4,0170.18×
Missouri3,7060.2×
West Virginia3,6910.7×
Delaware3,6191.16×
Colorado3,1210.17×
Alabama2,7600.17×
Minnesota2,6610.16×
Washington, District of Columbia2,5620.75×
Louisiana2,5600.18×
Utah2,3870.24×
Oklahoma2,0540.16×
Arkansas1,9790.21×
New Hampshire1,9070.43×
Kansas1,7800.2×
Oregon1,7590.14×
Iowa1,7010.18×
Mississippi1,5760.17×
Rhode Island1,3040.36×
Maine1,1840.29×
Hawaii9710.2×
Idaho9710.17×
Nebraska9690.17×
New Mexico9340.16×
Vermont5780.29×
Montana4240.14×
South Dakota3870.15×
North Dakota3560.15×
Alaska2620.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hershey's Chocolate World audience
BrandAffinityCategory
Happy New Year (2014 film)35.6×Movies & TV
Josh Brolin20.92×Movies & TV
Aero (chocolate)63.21×Food & Beverages
Samoas® Cookies77.76×Food & Beverages
Pumpkin bread31.79×Food & Beverages
Sorbet14.93×Food & Beverages
Strawberry Shortcake19.81×Movies & TV
Baskin-Robbins7.35×Food & Beverages
Kahlúa24.74×Food & Beverages
Black Christmas (1974 film)30.8×Movies & TV
Dove (chocolate)13.97×Food & Beverages
Chocolate liqueur40.78×Food & Beverages
Ricky Hatton21×Sports
Hersheypark17.54×Travel & Leisure
Liqueur5.47×Food & Beverages
Movies1.51×Movies & TV
Size?28.61×Shopping
Cranberry juice12.4×Food & Beverages
Strawberry and Chocolate26.89×Movies & TV
Galaxy (chocolate)12.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hershey's Chocolate World audience
TraitClusterScore
Family OrientationCONSERVATISM1.52
Community OrientationOPEN1.47
Price SensitivityPREMIUM1.4
Convenience OrientationPREMIUM1.33
ExtroversionTHRILL1.3
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Hershey's Chocolate World
CountryShare
United States52.4%
India10.7%
Mexico10.5%

See Hershey's Chocolate World audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Hershey's Chocolate World have in United States?

Hershey's Chocolate World has an estimated audience of 1,133,144 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Hershey's Chocolate World fans?

65.6% of Hershey's Chocolate World fans are female, 34.4% are male, with an average age of 40.7 years.

Which brands do Hershey's Chocolate World fans like most?

Hershey's Chocolate World fans show strongest brand affinity for Happy New Year (2014 film) (35.6×), Josh Brolin (20.92×), and Aero (chocolate) (63.21×) over the country average.

Where do Hershey's Chocolate World fans live in United States?

Hershey's Chocolate World fans in United States are most concentrated in Pennsylvania (reach 477,390), New York (reach 431,633), and Nevada (reach 166,267). These three regions account for the largest share of the active audience.

What other brands do Hershey's Chocolate World fans also like?

Beyond Hershey's Chocolate World itself, the audience over-indexes on Josh Brolin (20.92×), Aero (chocolate) (63.21×), Samoas® Cookies (77.76×), and Pumpkin bread (31.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hershey's Chocolate World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.