Rascasse Audience Intelligence

Hersheypark Target Market in United States

Hersheypark has an estimated audience of 3.5M people in United States.

#1034among brands in United States#747in Travel & Leisure

The average Hersheypark fan in United States is 41.4 years old, more female, and lives primarily in Pennsylvania.

Interest is seasonal: May, June and August account for 42% of the year's searches, January is the quietest month.

Most fans live in Pennsylvania, New York, Maryland.

Top affinities include Vera Farmiga, Porter Airlines, Dilbert, with strongest over-indexing on Vera Farmiga (20× the country average).

Demographically, the Hersheypark audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Indulgence.

The typical Hersheypark fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Vera Farmiga.

Category: Travel & Leisure · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
65.1%♀
34.9% male
Age
41.4
average years
Country rank
#9273
among all objects in United States
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Hersheypark

65.1% are female, 34.9% are male, average age 41.4.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Hersheypark audience in United States
MetricValue
Female65.1%
Male34.9%
Average age41.4
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Hersheypark audience in United States
Age bracketShare%
16-2414%
25-3418%
35-4424%
45-5423%
55+21%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Hersheypark audience comes from United States.

Worldwide audience distribution share by country for Hersheypark
CountryShare
United States96.0%
Canada1.3%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hersheypark customers by region in United States
#RegionReachAffinity×
01Pennsylvania~1.5M10.04×
02Maryland~400K6.07×
03Delaware~60K5.54×
04West Virginia~60K3.46×
05New Jersey~300K3.29×
06Washington, District of Columbia~20K2.50×
07New York~500K2.22×
08Virginia~200K2.19×
09Connecticut~60K1.72×
10Rhode Island~20K1.49×
11New Hampshire~20K1.12×
12Massachusetts~80K1.07×
13Ohio~100K0.96×
14Maine~10K0.90×
15Vermont~5K0.78×
16North Carolina~70K0.58×
17South Carolina~30K0.48×
18Alaska~3K0.44×
19Kentucky~20K0.41×
20Indiana~30K0.40×
21Michigan~40K0.39×
22Tennessee~30K0.38×
23Florida~80K0.34×
24North Dakota~3K0.34×
25South Dakota~3K0.33×
26Montana~3K0.30×
27Georgia~30K0.29×
28Mississippi~8K0.26×
29Hawaii~4K0.26×
30Alabama~10K0.25×
31Illinois~30K0.24×
32Louisiana~10K0.24×
33Arkansas~8K0.24×
34Nebraska~5K0.24×
35Idaho~5K0.24×
36Missouri~10K0.23×
37Iowa~8K0.23×
38Kansas~7K0.23×
39New Mexico~5K0.23×
40Wisconsin~10K0.22×
41Oklahoma~9K0.21×
42Utah~7K0.21×
43Nevada~7K0.21×
44Colorado~10K0.20×
45Texas~40K0.19×
46Arizona~10K0.19×
47Minnesota~10K0.17×
48Oregon~8K0.17×
49Washington~10K0.16×
50California~60K0.14×
Fig. 06

Affinity by region

Affinity by region — Hersheypark, United States
0.14×1.00×10.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hersheypark audience vs. the country average
#·InterestCategoryAffinity×
01Vera FarmigaMovies & TV20.00×
02Porter AirlinesTravel & Leisure20.00×
03DilbertLiterature20.00×
04Hyundai IoniqCars & Mobility18.92×
05Hershey's Chocolate WorldFood & Beverages17.54×
06Ski resortTravel & Leisure7.73×
07Philadelphia PhilliesSports7.23×
08Philadelphia FlyersSports7.10×
09LegolandTravel & Leisure6.30×
10Baltimore OriolesSports6.03×
11Home AloneMovies & TV5.54×
12ZootopiaMovies & TV5.20×
13Water parkTravel & Leisure3.43×
14Dunkin' DonutsFood & Beverages3.17×
15Diaper bagKids & Family2.78×
16Wawa Inc.Shopping2.64×
17Britney SpearsMusic & Radio2.07×
18Planet FitnessSports1.98×
19SubwayFood & Beverages1.80×
20TMZInternet & Social Media1.62×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hersheypark audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hersheypark audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.69×
IndulgenceJOY1.67×
Price SensitivityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hersheypark audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Design AffinityPREMIUM0.77×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hersheypark over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/hersheypark-82835” · Methodology