Hersheypark Audience in United States
Hersheypark has an estimated audience of 1,261,383 people in United States. 65.1% are female, 34.9% are male, average age 40.7. Top regions: Pennsylvania, New York, Maryland. Top brand affinities: Capital One, Google Maps, Circle K, Enterprise Rent-A-Car, CarGurus.
The average Hersheypark fan in United States is 40.7 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Maryland. Top brand affinities include Capital One, Google Maps, Circle K, with strongest over-indexing on Capital One (10.51× the country average). Demographically, the Hersheypark audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Hersheypark fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 40.7 |
| Estimated audience size | 1,261,383 |
Audience persona
The typical Hersheypark fan in United States is more female, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 399,907 | 9.42× |
| New York | 175,995 | 2.5× |
| Maryland | 134,204 | 6.19× |
| New Jersey | 111,983 | 3.49× |
| Virginia | 71,030 | 2.31× |
| Ohio | 39,923 | 1.03× |
| Florida | 29,436 | 0.34× |
| Massachusetts | 28,144 | 1.13× |
| Connecticut | 23,564 | 1.86× |
| North Carolina | 22,979 | 0.61× |
| West Virginia | 19,805 | 3.37× |
| Delaware | 18,905 | 5.43× |
| Texas | 18,886 | 0.17× |
| California | 18,540 | 0.13× |
| Michigan | 12,927 | 0.39× |
| Georgia | 11,259 | 0.29× |
| Illinois | 9,903 | 0.24× |
| South Carolina | 9,849 | 0.52× |
| Tennessee | 9,792 | 0.39× |
| Washington, District of Columbia | 9,649 | 2.55× |
| Indiana | 9,348 | 0.41× |
| Rhode Island | 6,269 | 1.56× |
| Kentucky | 6,243 | 0.39× |
| New Hampshire | 5,565 | 1.12× |
| Missouri | 4,161 | 0.2× |
| Maine | 4,121 | 0.91× |
| Wisconsin | 3,639 | 0.19× |
| Colorado | 3,505 | 0.18× |
| Louisiana | 3,495 | 0.21× |
| Washington | 3,373 | 0.13× |
| Minnesota | 2,450 | 0.14× |
| Oklahoma | 2,237 | 0.16× |
| Nevada | 2,015 | 0.17× |
| Mississippi | 1,982 | 0.19× |
| Arkansas | 1,856 | 0.18× |
| Utah | 1,830 | 0.16× |
| Iowa | 1,812 | 0.17× |
| Oregon | 1,775 | 0.12× |
| Vermont | 1,678 | 0.76× |
| Kansas | 1,635 | 0.16× |
| Nebraska | 957 | 0.15× |
| New Mexico | 855 | 0.14× |
| Idaho | 803 | 0.13× |
| Hawaii | 722 | 0.13× |
| Arizona | 512 | 0.02× |
| Montana | 438 | 0.13× |
| Alabama | 418 | 0.02× |
| South Dakota | 374 | 0.13× |
| North Dakota | 335 | 0.13× |
| Wyoming | 237 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 10.51× | Business & Career |
| Google Maps | 9.63× | Internet & Social Media |
| Circle K | 12.91× | Shopping |
| Enterprise Rent-A-Car | 9.93× | Cars & Mobility |
| CarGurus | 9.01× | Cars & Mobility |
| Indeed.com | 6.3× | Business & Career |
| Beetlejuice | 7× | Movies & TV |
| Khan Academy | 11.52× | Business & Career |
| Google News | 7.9× | News |
| Aaron Rodgers | 8.59× | Sports |
| Pretzel | 18.86× | Food & Beverages |
| AccuWeather | 8.56× | Home & Garden |
| Outer Banks | 23.27× | Travel & Leisure |
| Bruce Willis | 9.14× | Movies & TV |
| Horoscope | 11.65× | Health |
| Diane Keaton | 7.43× | Movies & TV |
| Billy Bob Thornton | 10.06× | Movies & TV |
| DeviantArt | 8.13× | Internet & Social Media |
| Mandy Moore | 17.83× | Music & Radio |
| Catherine Zeta-Jones | 12.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.2 |
| Risk Appetite | THRILL | 1.98 |
| Family Orientation | CONSERVATISM | 1.78 |
| Indulgence | JOY | 1.45 |
| Price Sensitivity | PREMIUM | 1.41 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.8% |
| Canada | 2.6% |
| United Kingdom | 1.1% |
See Hersheypark audiences in other countries
More Travel & Leisure audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Hersheypark have in United States?
Hersheypark has an estimated audience of 1,261,383 people in United States, concentrated in Pennsylvania and New York.
What is the gender split and age of Hersheypark fans?
65.1% of Hersheypark fans are female, 34.9% are male, with an average age of 40.7 years.
Which brands do Hersheypark fans like most?
Hersheypark fans show strongest brand affinity for Capital One (10.51×), Google Maps (9.63×), and Circle K (12.91×) over the country average.
Where do Hersheypark fans live in United States?
Hersheypark fans in United States are most concentrated in Pennsylvania (reach 399,907), New York (reach 175,995), and Maryland (reach 134,204). These three regions account for the largest share of the active audience.
What other brands do Hersheypark fans also like?
Beyond Hersheypark itself, the audience over-indexes on Google Maps (9.63×), Circle K (12.91×), Enterprise Rent-A-Car (9.93×), and CarGurus (9.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hersheypark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.