Hersheypark Audience in United States

Hersheypark logo

Hersheypark has an estimated audience of 1,261,383 people in United States. 65.1% are female, 34.9% are male, average age 40.7. Top regions: Pennsylvania, New York, Maryland. Top brand affinities: Goop, Kikar HaShabbat, Governor of Michigan, Wok, Barclays Center.

The average Hersheypark fan in United States is 40.7 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Maryland. Top brand affinities include Goop, Kikar HaShabbat, Governor of Michigan, with strongest over-indexing on Goop (9.44× the country average). Demographically, the Hersheypark audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Hersheypark fans

Demographic split for Hersheypark audience in United States
MetricValue
Female65.1%
Male34.9%
Average age40.7
Estimated audience size1,261,383

Audience persona

The typical Hersheypark fan in United States is more female, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Hersheypark in United States
RegionReachAffinity
Pennsylvania399,9079.42×
New York175,9952.5×
Maryland134,2046.19×
New Jersey111,9833.49×
Virginia71,0302.31×
Ohio39,9231.03×
Florida29,4360.34×
Massachusetts28,1441.13×
Connecticut23,5641.86×
North Carolina22,9790.61×
West Virginia19,8053.37×
Delaware18,9055.43×
Texas18,8860.17×
California18,5400.13×
Michigan12,9270.39×
Georgia11,2590.29×
Illinois9,9030.24×
South Carolina9,8490.52×
Tennessee9,7920.39×
Washington, District of Columbia9,6492.55×
Indiana9,3480.41×
Rhode Island6,2691.56×
Kentucky6,2430.39×
New Hampshire5,5651.12×
Missouri4,1610.2×
Maine4,1210.91×
Wisconsin3,6390.19×
Colorado3,5050.18×
Louisiana3,4950.21×
Washington3,3730.13×
Minnesota2,4500.14×
Oklahoma2,2370.16×
Nevada2,0150.17×
Mississippi1,9820.19×
Arkansas1,8560.18×
Utah1,8300.16×
Iowa1,8120.17×
Oregon1,7750.12×
Vermont1,6780.76×
Kansas1,6350.16×
Nebraska9570.15×
New Mexico8550.14×
Idaho8030.13×
Hawaii7220.13×
Arizona5120.02×
Montana4380.13×
Alabama4180.02×
South Dakota3740.13×
North Dakota3350.13×
Wyoming2370.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hersheypark audience
BrandAffinityCategory
Goop9.44×Internet & Social Media
Kikar HaShabbat23.27×News
Governor of Michigan10.45×Politics & Society
Wok8.89×Food & Beverages
Barclays Center14.77×Sports
headspace10.64×Health
Grinch4.35×Movies & TV
Pillow2.22×Home & Garden
Vocal harmony4.47×Music & Radio
Iowa Lottery10.11×Games
Grace Slick8.43×Music & Radio
Google Wallet6.58×Technology & Electronics
Alaska1.6×Travel & Leisure
Google Home5.96×Technology & Electronics
Cherish (group)9.77×Music & Radio
Hibachi6.84×Food & Beverages
Saving2.18×Business & Career
Google Analytics3.44×Internet & Social Media
Fairy godmother5.15×Literature
TV Fanatic7.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hersheypark audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
Risk AppetiteTHRILL1.98
Family OrientationCONSERVATISM1.78
IndulgenceJOY1.45
Price SensitivityPREMIUM1.41
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Hersheypark
CountryShare
United States90.8%
Canada2.6%
United Kingdom1.1%

See Hersheypark audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hersheypark have in United States?

Hersheypark has an estimated audience of 1,261,383 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Hersheypark fans?

65.1% of Hersheypark fans are female, 34.9% are male, with an average age of 40.7 years.

Which brands do Hersheypark fans like most?

Hersheypark fans show strongest brand affinity for Goop (9.44×), Kikar HaShabbat (23.27×), and Governor of Michigan (10.45×) over the country average.

Where do Hersheypark fans live in United States?

Hersheypark fans in United States are most concentrated in Pennsylvania (reach 399,907), New York (reach 175,995), and Maryland (reach 134,204). These three regions account for the largest share of the active audience.

What other brands do Hersheypark fans also like?

Beyond Hersheypark itself, the audience over-indexes on Kikar HaShabbat (23.27×), Governor of Michigan (10.45×), Wok (8.89×), and Barclays Center (14.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hersheypark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.