Rascasse Audience Intelligence

Size? Target Market in United States

A data profile of the people who buy, follow and care about Size? in United States — modelled from more than twelve digital signal sources. Size? has an estimated audience of 514,215 people in United States.

#3710among Brand in United States#507in Shopping

The average Size? fan in United States is 30.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile technology, afends, Lazy Oaf, with strongest over-indexing on Mobile technology (112.86× the country average).

Demographically, the Size? audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Size? fan in United States is balanced, around 30.3 years old, with strong Design Affinity tendencies and a notable affinity for Mobile technology.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Size? profile in United States.

Audience size
514K
in United States
Gender
53.5%♀
46.5% male
Age
30.3
average years
Country rank
#36062
Brand in United States
Fig. 01

Search interest · 12-month trend

+145%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Size?

53.5% are female, 46.5% are male, average age 30.3.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Size? audience in United States
MetricValue
Female53.5%
Male46.5%
Average age30.3
Estimated audience size514,215
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Size? audience in United States
Age bracketShare%
16-1942%
20-2926%
30-3915%
40-4910%
50+7%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Size? audience comes from United States.

Worldwide audience distribution share by country for Size?
CountryShare
United Kingdom25.8%
United States10.8%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Size? audience in United States is strongest.

Fig. 05

Top regions by affinity

Size? customers by region in United States
#RegionReachAffinity×
01Louisiana~8K1.48×
02Mississippi~4K1.23×
03West Virginia~2K1.15×
04Alabama~7K1.14×
05Kentucky~6K1.14×
06Oklahoma~5K1.14×
07Arkansas~4K1.14×
08California~50K1.13×
09Florida~30K1.10×
10Indiana~8K1.10×
11Tennessee~9K1.08×
12New York~20K1.06×
13Kansas~4K1.06×
14New Mexico~2K1.06×
15Missouri~7K1.05×
16Texas~40K1.04×
17Georgia~10K1.04×
18Idaho~2K1.03×
19South Dakota~1K1.03×
20North Carolina~10K1.02×
21South Carolina~6K1.02×
22Montana~1K1.02×
23Illinois~10K1.01×
24Michigan~10K1.00×
25Iowa~3K0.99×
26Washington~8K0.98×
27Wisconsin~6K0.98×
28Oregon~5K0.98×
29Ohio~10K0.97×
30Nebraska~2K0.97×
31Alaska<1K0.97×
32North Dakota<1K0.97×
33Pennsylvania~10K0.96×
34Virginia~10K0.95×
35Arizona~8K0.95×
36Nevada~4K0.95×
37New Jersey~10K0.94×
38Connecticut~4K0.93×
39Maryland~7K0.92×
40Maine~1K0.92×
41Delaware~1K0.92×
42Minnesota~5K0.89×
43Hawaii~2K0.89×
44New Hampshire~1K0.88×
45Rhode Island~1K0.88×
46Washington, District of Columbia~1K0.87×
47Massachusetts~7K0.86×
48Utah~3K0.85×
49Colorado~6K0.84×
50Vermont<1K0.84×
Fig. 06

Affinity by region

Affinity by region — Size?, United States
0.84×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Size? audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Size? audience
#·InterestCategoryAffinity×
01afendsFashion & Accessoires115.35×
02Mobile technologyTechnology & Electronics112.86×
03Lazy OafFashion & Accessoires63.21×
04White DenimFashion & Accessoires38.86×
05FatburgerFood & Beverages20.48×
06ZimmermannHome & Garden19.16×
07J.JillShopping12.95×
08JoS. A. Bank ClothiersBusiness & Career11.43×
09COSShopping11.18×
10The RealRealFashion & Accessoires9.31×
11LenovoTechnology & Electronics9.12×
12Minnesota WildSports6.67×
13LaptopTechnology & Electronics5.43×
14Florida LotteryGames4.86×
15Free PeopleFashion & Accessoires4.47×
16Desktop computersTechnology & Electronics4.39×
17Target CorporationShopping3.09×
181080iTechnology & Electronics2.93×
19ComputersTechnology & Electronics1.80×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Size? audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Size? audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.87×
Luxury OrientationPREMIUM1.74×
SustainabilityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Size? audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.42×
Convenience OrientationPREMIUM0.49×
Community OrientationOPEN0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Size?'s target market in United States?

Size?'s target market in United States covers an estimated 514,215 people, concentrated in California and Texas.

02

What is the gender split and age of Size? customers?

53.5% of the Size? audience are female, 46.5% are male, with an average age of 30.3 years.

03

Which brands do Size? fans like most?

Size? fans show strongest brand affinity for Mobile technology (112.86×), afends (115.35×), and Lazy Oaf (63.21×) over the country average.

04

Where do Size? fans live in United States?

Size? fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Size? fans also like?

Beyond Size? itself, the audience over-indexes on afends (115.35×), Lazy Oaf (63.21×), Zimmermann (19.16×), and Target Corporation (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Size? audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Size?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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