Size? Audience in United States

Size? has an estimated audience of 421,653 people in United States. 53.5% are female, 46.5% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Mobile technology, afends, Lazy Oaf, Zimmermann, Target Corporation.
The average Size? fan in United States is 30.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mobile technology, afends, Lazy Oaf, with strongest over-indexing on Mobile technology (112.86× the country average). Demographically, the Size? audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Size? fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 30.3 |
| Estimated audience size | 421,653 |
Audience persona
The typical Size? fan in United States is balanced, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mobile technology.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 51,929 | 1.12× |
| Texas | 38,814 | 1.07× |
| Florida | 33,966 | 1.19× |
| New York | 27,314 | 1.16× |
| Illinois | 15,628 | 1.11× |
| Georgia | 14,381 | 1.11× |
| Pennsylvania | 14,342 | 1.01× |
| North Carolina | 13,161 | 1.04× |
| Ohio | 12,885 | 0.99× |
| Michigan | 11,058 | 1× |
| New Jersey | 11,056 | 1.03× |
| Virginia | 10,734 | 1.05× |
| Tennessee | 9,010 | 1.07× |
| Indiana | 8,700 | 1.13× |
| Washington | 8,469 | 1× |
| Massachusetts | 8,287 | 1× |
| Arizona | 8,022 | 0.93× |
| Missouri | 7,310 | 1.08× |
| Maryland | 7,147 | 0.99× |
| Louisiana | 7,000 | 1.29× |
| Alabama | 6,985 | 1.19× |
| South Carolina | 6,475 | 1.02× |
| Wisconsin | 5,954 | 0.94× |
| Colorado | 5,832 | 0.88× |
| Kentucky | 5,809 | 1.1× |
| Minnesota | 5,595 | 0.93× |
| Oklahoma | 5,219 | 1.11× |
| Oregon | 5,120 | 1.06× |
| Mississippi | 4,498 | 1.29× |
| Arkansas | 4,228 | 1.22× |
| Nevada | 4,154 | 1.02× |
| Connecticut | 4,107 | 0.97× |
| Iowa | 3,423 | 0.99× |
| Kansas | 3,382 | 1.02× |
| Utah | 3,160 | 0.84× |
| New Mexico | 2,119 | 1× |
| West Virginia | 2,094 | 1.07× |
| Idaho | 1,934 | 0.91× |
| Nebraska | 1,913 | 0.9× |
| Hawaii | 1,664 | 0.92× |
| New Hampshire | 1,383 | 0.83× |
| Maine | 1,335 | 0.88× |
| Washington, District of Columbia | 1,331 | 1.05× |
| Rhode Island | 1,136 | 0.85× |
| Montana | 1,024 | 0.88× |
| Delaware | 1,024 | 0.88× |
| South Dakota | 788 | 0.81× |
| Alaska | 725 | 0.8× |
| North Dakota | 651 | 0.75× |
| Vermont | 555 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile technology | 112.86× | Technology & Electronics |
| afends | 115.35× | Fashion & Accessoires |
| Lazy Oaf | 63.21× | Fashion & Accessoires |
| Zimmermann | 19.16× | Home & Garden |
| Target Corporation | 3.09× | Shopping |
| Yahoo!ショッピング | 3.75× | |
| Laptop | 5.43× | Technology & Electronics |
| J.Jill | 12.95× | Shopping |
| COS | 11.18× | Shopping |
| Computers | 1.8× | Technology & Electronics |
| Desktop computers | 4.39× | Technology & Electronics |
| JoS. A. Bank Clothiers | 11.43× | Business & Career |
| Fatburger | 20.48× | Food & Beverages |
| Lenovo | 9.12× | Technology & Electronics |
| Free People | 4.47× | Fashion & Accessoires |
| Movies | 1.51× | Movies & TV |
| 1080i | 2.93× | Technology & Electronics |
| White Denim | 38.86× | Fashion & Accessoires |
| Minnesota Wild | 6.67× | Sports |
| The RealReal | 9.31× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.65 |
| Early Adopter Mentality | POWER | 2.21 |
| Design Affinity | PREMIUM | 2.06 |
| Luxury Orientation | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.39 |
| Creativity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 26.6% |
| United States | 9.1% |
| India | 7.5% |
See Size? audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Size? have in United States?
Size? has an estimated audience of 421,653 people in United States, concentrated in California and Texas.
What is the gender split and age of Size? fans?
53.5% of Size? fans are female, 46.5% are male, with an average age of 30.3 years.
Which brands do Size? fans like most?
Size? fans show strongest brand affinity for Mobile technology (112.86×), afends (115.35×), and Lazy Oaf (63.21×) over the country average.
Where do Size? fans live in United States?
Size? fans in United States are most concentrated in California (reach 51,929), Texas (reach 38,814), and Florida (reach 33,966). These three regions account for the largest share of the active audience.
What other brands do Size? fans also like?
Beyond Size? itself, the audience over-indexes on afends (115.35×), Lazy Oaf (63.21×), Zimmermann (19.16×), and Target Corporation (3.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Size?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.