Rascasse Audience Intelligence

JoS. A. Bank Clothiers Target Market in United States

A data profile of the people who buy, follow and care about JoS. A. Bank Clothiers in United States — modelled from more than twelve digital signal sources. JoS. A. Bank Clothiers has an estimated audience of 3,121,351 people in United States.

#1022among Brand in United States#843in Business & Career

The average JoS. A. Bank Clothiers fan in United States is 43.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, North Carolina, Virginia.

Top brand affinities include Belk, White House Black Market, Soft Surroundings, with strongest over-indexing on Belk (12.51× the country average).

Demographically, the JoS. A. Bank Clothiers audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JoS. A. Bank Clothiers fan in United States is more male, around 43.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Belk.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JoS. A. Bank Clothiers profile in United States.

Audience size
3.1M
in United States
Gender
31.3%♀
68.7% male
Age
43.3
average years
Country rank
#9968
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JoS. A. Bank Clothiers

31.3% are female, 68.7% are male, average age 43.3.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for JoS. A. Bank Clothiers audience in United States
MetricValue
Female31.3%
Male68.7%
Average age43.3
Estimated audience size3,121,351
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the JoS. A. Bank Clothiers audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

94.2%

of the worldwide JoS. A. Bank Clothiers audience comes from United States.

Worldwide audience distribution share by country for JoS. A. Bank Clothiers
CountryShare
United States94.2%
Japan1.0%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JoS. A. Bank Clothiers audience in United States is strongest.

Fig. 05

Top regions by affinity

JoS. A. Bank Clothiers customers by region in United States
#RegionReachAffinity×
01Virginia~200K2.58×
02Washington, District of Columbia~20K2.45×
03Maryland~100K2.21×
04Alabama~90K2.17×
05North Carolina~200K2.13×
06Rhode Island~20K2.05×
07Georgia~200K1.96×
08New Jersey~100K1.83×
09South Carolina~80K1.82×
10Tennessee~100K1.80×
11Pennsylvania~200K1.73×
12Delaware~10K1.70×
13Connecticut~50K1.65×
14Massachusetts~90K1.46×
15Texas~400K1.44×
16Ohio~100K1.28×
17Mississippi~30K1.28×
18Michigan~80K1.06×
19Louisiana~40K1.05×
20New York~200K1.03×
21Missouri~50K1.00×
22Oklahoma~30K1.00×
23Arkansas~20K0.98×
24West Virginia~10K0.96×
25Kansas~20K0.94×
26Colorado~40K0.93×
27Illinois~90K0.87×
28Nebraska~10K0.87×
29Kentucky~30K0.86×
30Florida~200K0.83×
31Utah~20K0.83×
32Indiana~40K0.72×
33New Hampshire~8K0.63×
34Minnesota~30K0.58×
35New Mexico~9K0.57×
36Wisconsin~30K0.55×
37Vermont~3K0.47×
38Alaska~3K0.46×
39North Dakota~3K0.44×
40South Dakota~3K0.42×
41Montana~3K0.39×
42Maine~4K0.38×
43Arizona~20K0.37×
44Hawaii~5K0.36×
45Iowa~9K0.35×
46Idaho~5K0.33×
47California~90K0.28×
48Nevada~8K0.26×
49Washington~10K0.22×
50Oregon~8K0.22×
Fig. 06

Affinity by region

Affinity by region — JoS. A. Bank Clothiers, United States
0.22×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JoS. A. Bank Clothiers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JoS. A. Bank Clothiers audience
#·InterestCategoryAffinity×
01Soft SurroundingsShopping36.55×
02Charles TyrwhittFashion & Accessoires21.12×
03White House Black MarketFashion & Accessoires19.06×
04J.JillShopping16.20×
05Nautica (clothing company)Fashion & Accessoires13.09×
06Crazy, Stupid, Love.Movies & TV13.05×
07BelkFashion & Accessoires12.51×
08River IslandFashion & Accessoires9.15×
09TalbotsShopping8.42×
10Brooks BrothersFashion & Accessoires7.69×
11Men's WearhouseFashion & Accessoires7.35×
12TAG HeuerFashion & Accessoires5.34×
13Nordstrom rackFashion & Accessoires2.55×
14Masters TournamentSports2.40×
15Urban OutfittersShopping2.31×
16CVS PharmacyShopping1.90×
17TrousersFashion & Accessoires1.74×
18WalgreensShopping1.63×
19Trader Joe'sShopping1.62×
20Planet FitnessSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JoS. A. Bank Clothiers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JoS. A. Bank Clothiers audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.85×
PatriotismCONSERVATISM1.67×
Quality AwarenessPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JoS. A. Bank Clothiers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
ExtroversionTHRILL0.73×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JoS. A. Bank Clothiers's target market in United States?

JoS. A. Bank Clothiers's target market in United States covers an estimated 3,121,351 people, concentrated in Texas and North Carolina.

02

What is the gender split and age of JoS. A. Bank Clothiers customers?

31.3% of the JoS. A. Bank Clothiers audience are female, 68.7% are male, with an average age of 43.3 years.

03

Which brands do JoS. A. Bank Clothiers fans like most?

JoS. A. Bank Clothiers fans show strongest brand affinity for Belk (12.51×), White House Black Market (19.06×), and Soft Surroundings (36.55×) over the country average.

04

Where do JoS. A. Bank Clothiers fans live in United States?

JoS. A. Bank Clothiers fans in United States are most concentrated in Texas (reach ~400K), North Carolina (reach ~200K), and Virginia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do JoS. A. Bank Clothiers fans also like?

Beyond JoS. A. Bank Clothiers itself, the audience over-indexes on White House Black Market (19.06×), Soft Surroundings (36.55×), J.Jill (16.2×), and Charles Tyrwhitt (21.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for JoS. A. Bank Clothiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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