JoS. A. Bank Clothiers Audience in United States

JoS. A. Bank Clothiers has an estimated audience of 3,064,509 people in United States. 31.3% are female, 68.7% are male, average age 43.3. Top regions: Texas, North Carolina, Virginia. Top brand affinities: Soft Surroundings, Belk, J.Jill, White House Black Market, Crazy, Stupid, Love..

The average JoS. A. Bank Clothiers fan in United States is 43.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, North Carolina, Virginia. Top brand affinities include Soft Surroundings, Belk, J.Jill, with strongest over-indexing on Soft Surroundings (41.33× the country average). Demographically, the JoS. A. Bank Clothiers audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of JoS. A. Bank Clothiers fans

Demographic split for JoS. A. Bank Clothiers audience in United States
MetricValue
Female31.3%
Male68.7%
Average age43.3
Estimated audience size3,064,509

Audience persona

The typical JoS. A. Bank Clothiers fan in United States is more male, around 43.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Soft Surroundings.

Top regions in United States

Top regions ranked by reach for JoS. A. Bank Clothiers in United States
RegionReachAffinity
Texas378,0711.44×
North Carolina203,9542.21×
Virginia192,1102.57×
New York183,6781.07×
Pennsylvania182,1861.77×
Georgia182,0421.93×
Florida172,3890.83×
New Jersey139,0101.78×
Ohio120,9851.28×
Maryland117,3282.23×
Tennessee111,0531.81×
California103,4720.31×
Illinois91,7750.9×
Alabama90,5172.11×
Michigan87,4331.09×
Massachusetts87,0191.44×
South Carolina86,7751.88×
Connecticut55,3431.8×
Missouri47,6410.96×
Colorado44,6980.93×
Louisiana42,3461.07×
Indiana41,0270.73×
Kentucky35,8590.93×
Oklahoma34,1361×
Mississippi33,2071.32×
Wisconsin25,5880.56×
Arkansas25,2591×
Minnesota25,0190.57×
Kansas24,6681.02×
Arizona24,2370.39×
Washington, District of Columbia21,2142.3×
Utah20,8360.76×
Rhode Island17,3351.78×
Washington13,4220.22×
Delaware13,3771.58×
West Virginia12,9970.91×
Nebraska12,1540.79×
Iowa8,1100.32×
New Mexico7,8560.51×
New Hampshire7,4820.62×
Nevada6,6430.22×
Oregon5,8710.17×
Idaho3,5090.23×
Maine3,3630.31×
Vermont1,8710.35×
Montana1,6020.19×
Hawaii1,3510.1×
South Dakota1,2890.18×
North Dakota1,2830.2×
Wyoming1,1380.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JoS. A. Bank Clothiers audience
BrandAffinityCategory
Soft Surroundings41.33×Shopping
Belk10.4×Fashion & Accessoires
J.Jill19.37×Shopping
White House Black Market14.92×Fashion & Accessoires
Crazy, Stupid, Love.16.91×Movies & TV
Charles Tyrwhitt23.18×Fashion & Accessoires
Talbots10.77×Shopping
Nautica (clothing company)22.3×Fashion & Accessoires
Planet Fitness2.82×Sports
MSN2.44×News
Diaper bag3.96×Kids & Family
Urban Outfitters3.91×Shopping
New York Knicks4.46×Sports
Bachelor of Business Administration20.76×Business & Career
River Island12.71×Fashion & Accessoires
Calvin Klein5.18×Fashion & Accessoires
Buffalo Bills2.95×Sports
Staples (Canada)2.59×Business & Career
Streetwear2.54×Fashion & Accessoires
Isabel Marant6.64×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JoS. A. Bank Clothiers audience
TraitClusterScore
Luxury OrientationPREMIUM2.5
Quality AwarenessPREMIUM1.76
Design AffinityPREMIUM1.63
SustainabilityBALANCE1.58
Career OrientationPOWER1.49
IndulgenceJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for JoS. A. Bank Clothiers
CountryShare
United States94.1%
Japan1.0%
United Kingdom0.9%

See JoS. A. Bank Clothiers audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does JoS. A. Bank Clothiers have in United States?

JoS. A. Bank Clothiers has an estimated audience of 3,064,509 people in United States, concentrated in Texas and North Carolina.

What is the gender split and age of JoS. A. Bank Clothiers fans?

31.3% of JoS. A. Bank Clothiers fans are female, 68.7% are male, with an average age of 43.3 years.

Which brands do JoS. A. Bank Clothiers fans like most?

JoS. A. Bank Clothiers fans show strongest brand affinity for Soft Surroundings (41.33×), Belk (10.4×), and J.Jill (19.37×) over the country average.

Where do JoS. A. Bank Clothiers fans live in United States?

JoS. A. Bank Clothiers fans in United States are most concentrated in Texas (reach 378,071), North Carolina (reach 203,954), and Virginia (reach 192,110). These three regions account for the largest share of the active audience.

What other brands do JoS. A. Bank Clothiers fans also like?

Beyond JoS. A. Bank Clothiers itself, the audience over-indexes on Belk (10.4×), J.Jill (19.37×), White House Black Market (14.92×), and Crazy, Stupid, Love. (16.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JoS. A. Bank Clothiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.