Mobile technology Audience in United States

Mobile technology logo

Mobile technology has an estimated audience of 386,204 people in United States. 41.5% are female, 58.5% are male, average age 41.0. Top regions: Georgia, Florida, Texas. Top brand affinities: Near field communication, Web server, Staples (Canada), Size?, Stitch!.

The average Mobile technology fan in United States is 41.0 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Near field communication, Web server, Staples (Canada), with strongest over-indexing on Near field communication (83.68× the country average). Demographically, the Mobile technology audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Mobile technology fans

Demographic split for Mobile technology audience in United States
MetricValue
Female41.5%
Male58.5%
Average age41.0
Estimated audience size386,204

Audience persona

The typical Mobile technology fan in United States is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Near field communication.

Top regions in United States

Top regions ranked by reach for Mobile technology in United States
RegionReachAffinity
Georgia40,3223.39×
Florida38,8161.48×
Texas38,4521.16×
California35,0980.83×
Massachusetts31,0724.08×
North Carolina29,4402.53×
New York13,5370.63×
Michigan11,5931.15×
New Jersey11,3441.15×
Missouri9,8871.59×
Indiana9,4691.34×
South Carolina7,8961.36×
Pennsylvania7,4790.58×
Washington7,3190.94×
Illinois7,1370.55×
Virginia6,4950.69×
Arizona6,0100.76×
Ohio5,8230.49×
Louisiana5,6051.13×
Maryland5,2820.8×
Alabama4,8960.91×
Tennessee4,1290.53×
Nevada4,1001.1×
Colorado3,8540.63×
Minnesota3,0910.56×
Oregon2,9090.66×
Kentucky2,9020.6×
Idaho2,7361.41×
Wisconsin2,5780.44×
Utah2,5770.75×
Oklahoma2,5280.59×
Kansas2,3670.78×
Connecticut1,9350.5×
Iowa1,7550.55×
Nebraska1,7440.9×
Mississippi1,6490.52×
Hawaii1,5540.94×
Delaware1,5401.45×
Arkansas1,2060.38×
Washington, District of Columbia1,0710.92×
West Virginia1,0410.58×
Alaska9591.16×
Rhode Island9560.78×
New Hampshire8580.56×
Montana8360.78×
Maine8280.6×
South Dakota8250.92×
North Dakota8031.01×
Wyoming7771.36×
New Mexico7710.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile technology audience
BrandAffinityCategory
Near field communication83.68×Technology & Electronics
Web server11.2×Technology & Electronics
Staples (Canada)6.52×Business & Career
Size?57.53×Shopping
Stitch!11.36×Movies & TV
Planet Fitness3.71×Sports
Sharon Osbourne10.66×Movies & TV
Erin Andrews20×Sports
Kevin Love19.92×Sports
Diaper bag4.91×Kids & Family
MSN2.82×News
Tim Duncan20×Sports
Reddit2.77×Internet & Social Media
Great Clips4.06×Beauty & Wellness
Information security6.46×Business & Career
Pizza cutter43.87×Food & Beverages
Instant messaging2.46×Internet & Social Media
NASDAQ3.54×Business & Career
Bass guitar3×Music & Radio
Tobias Harris20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile technology audience
TraitClusterScore
Need for SecurityCONSERVATISM2.21
Risk AppetiteTHRILL1.98
Quality AwarenessPREMIUM1.67
Social Media UsageJOY1.66
Career OrientationPOWER1.59
IndulgenceJOY1.53

Worldwide distribution

Worldwide audience distribution share by country for Mobile technology
CountryShare
Bangladesh16.1%
United Kingdom16.0%
United States14.5%

See Mobile technology audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Mobile technology have in United States?

Mobile technology has an estimated audience of 386,204 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Mobile technology fans?

41.5% of Mobile technology fans are female, 58.5% are male, with an average age of 41.0 years.

Which brands do Mobile technology fans like most?

Mobile technology fans show strongest brand affinity for Near field communication (83.68×), Web server (11.2×), and Staples (Canada) (6.52×) over the country average.

Where do Mobile technology fans live in United States?

Mobile technology fans in United States are most concentrated in Georgia (reach 40,322), Florida (reach 38,816), and Texas (reach 38,452). These three regions account for the largest share of the active audience.

What other brands do Mobile technology fans also like?

Beyond Mobile technology itself, the audience over-indexes on Web server (11.2×), Staples (Canada) (6.52×), Size? (57.53×), and Stitch! (11.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.