Rascasse Audience Intelligence

Mobile technology Audience in United States

A data profile of the people who buy, follow and care about Mobile technology in United States — modelled from more than twelve digital signal sources. Mobile technology has an estimated audience of 386,204 people in United States.

#12438among Topic in United States#1115in Technology & Electronics

The average Mobile technology fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Size?, Web server, Near field communication, with strongest over-indexing on Size? (112.86× the country average).

Demographically, the Mobile technology audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile technology fan in United States is more male, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Size?.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile technology profile in United States.

Audience size
386K
in United States
Gender
41.5%♀
58.5% male
Age
41.0
average years
Country rank
#42382
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile technology fans

41.5% are female, 58.5% are male, average age 41.0.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Mobile technology audience in United States
MetricValue
Female41.5%
Male58.5%
Average age41.0
Estimated audience size386,204
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Mobile technology audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Mobile technology audience comes from United States.

Worldwide audience distribution share by country for Mobile technology
CountryShare
Bangladesh16.1%
United Kingdom16.0%
United States14.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile technology fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K3.15×
02Georgia~30K2.64×
03North Carolina~30K2.41×
04Missouri~10K1.57×
05Florida~30K1.29×
06South Carolina~7K1.21×
07Nevada~4K1.16×
08Indiana~8K1.15×
09Idaho~2K1.12×
10Alaska<1K1.10×
11Delaware~1K1.09×
12Vermont<1K1.07×
13North Dakota<1K1.06×
14Texas~30K1.04×
15New Jersey~10K1.04×
16Arkansas~3K1.03×
17Hawaii~2K1.02×
18South Dakota<1K1.02×
19Louisiana~5K1.01×
20Montana~1K0.99×
21Michigan~10K0.98×
22Nebraska~2K0.97×
23Rhode Island~1K0.97×
24Washington, District of Columbia~1K0.96×
25West Virginia~2K0.95×
26Alabama~5K0.94×
27Oregon~4K0.94×
28Maine~1K0.94×
29Kansas~3K0.93×
30New Hampshire~1K0.93×
31Washington~7K0.92×
32Mississippi~3K0.91×
33New Mexico~2K0.91×
34Arizona~7K0.90×
35Oklahoma~4K0.89×
36Iowa~3K0.89×
37Kentucky~4K0.88×
38Utah~3K0.88×
39Maryland~6K0.85×
40Colorado~5K0.84×
41Connecticut~3K0.83×
42California~30K0.82×
43Minnesota~4K0.80×
44Virginia~7K0.79×
45Tennessee~6K0.79×
46Wisconsin~5K0.78×
47New York~20K0.77×
48Pennsylvania~10K0.74×
49Illinois~9K0.73×
50Ohio~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Mobile technology, United States
0.69×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile technology audience
#·InterestCategoryAffinity×
01Size?Shopping112.86×
02Near field communicationTechnology & Electronics72.71×
03Tobias HarrisSports20.00×
04Erin AndrewsSports20.00×
05Simon HelbergMovies & TV20.00×
06Kevin LoveSports20.00×
07Zach LaVineSports19.59×
08Web serverTechnology & Electronics18.88×
09Tim DuncanSports17.99×
10International educationBusiness & Career15.18×
11Josh DuhamelFashion & Accessoires12.19×
12Sharon OsbourneMovies & TV9.75×
13Information securityBusiness & Career6.37×
14Sun tanningBeauty & Wellness6.09×
15Dunkin' DonutsFood & Beverages4.19×
16InnovationBusiness & Career3.97×
17RedditInternet & Social Media3.96×
18Burger KingFood & Beverages2.85×
19T-MobileTechnology & Electronics2.63×
20XInternet & Social Media2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile technology audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.17×
Need for SecurityCONSERVATISM2.14×
IndulgenceJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile technology audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
SustainabilityBALANCE0.87×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile technology have in United States?

Mobile technology has an estimated audience of 386,204 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mobile technology fans?

41.5% of Mobile technology fans are female, 58.5% are male, with an average age of 41.0 years.

03

Which brands do Mobile technology fans like most?

Mobile technology fans show strongest brand affinity for Size? (112.86×), Web server (18.88×), and Near field communication (72.71×) over the country average.

04

Where do Mobile technology fans live in United States?

Mobile technology fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile technology fans also like?

Beyond Mobile technology itself, the audience over-indexes on Web server (18.88×), Near field communication (72.71×), Reddit (3.96×), and International education (15.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Mobile technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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