Rascasse Audience Intelligence

Aero (chocolate) Target Market in United States

A data profile of the people who buy, follow and care about Aero (chocolate) in United States — modelled from more than twelve digital signal sources. Aero (chocolate) has an estimated audience of 351,918 people in United States.

#4599among Brand in United States#2325in Food & Beverages

The average Aero (chocolate) fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hershey's Chocolate World, Hershey bar, Neuroscience, with strongest over-indexing on Hershey's Chocolate World (63.21× the country average).

Demographically, the Aero (chocolate) audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aero (chocolate) fan in United States is balanced, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Hershey's Chocolate World.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aero (chocolate) profile in United States.

Audience size
352K
in United States
Gender
50.9%♀
49.1% male
Age
32.8
average years
Country rank
#44487
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aero (chocolate)

50.9% are female, 49.1% are male, average age 32.8.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Aero (chocolate) audience in United States
MetricValue
Female50.9%
Male49.1%
Average age32.8
Estimated audience size351,918
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Aero (chocolate) audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Aero (chocolate) audience comes from United States.

Worldwide audience distribution share by country for Aero (chocolate)
CountryShare
United States20.3%
Germany17.3%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aero (chocolate) audience in United States is strongest.

Fig. 05

Top regions by affinity

Aero (chocolate) customers by region in United States
#RegionReachAffinity×
01Rhode Island~2K1.61×
02California~60K1.57×
03Illinois~20K1.41×
04New York~30K1.29×
05Florida~30K1.20×
06Connecticut~4K1.20×
07New Jersey~10K1.19×
08Texas~40K1.17×
09Nevada~4K1.11×
10Pennsylvania~10K1.09×
11Hawaii~2K1.07×
12Virginia~9K1.05×
13Massachusetts~7K1.05×
14Maryland~6K1.04×
15Colorado~6K1.04×
16Arizona~7K1.03×
17Indiana~7K1.03×
18Idaho~2K1.01×
19Alaska<1K1.01×
20Washington~7K1.00×
21Kansas~3K1.00×
22Delaware<1K1.00×
23Georgia~10K0.99×
24Utah~3K0.99×
25West Virginia~2K0.98×
26North Carolina~10K0.97×
27Kentucky~4K0.96×
28Oregon~4K0.96×
29Maine~1K0.95×
30Washington, District of Columbia<1K0.95×
31Oklahoma~4K0.94×
32Wisconsin~5K0.93×
33New Hampshire~1K0.93×
34Louisiana~4K0.92×
35South Dakota<1K0.92×
36New Mexico~2K0.91×
37Montana<1K0.91×
38Ohio~10K0.90×
39Minnesota~5K0.90×
40North Dakota<1K0.89×
41South Carolina~5K0.88×
42Vermont<1K0.88×
43Tennessee~6K0.87×
44Arkansas~2K0.86×
45Iowa~2K0.85×
46Mississippi~2K0.85×
47Michigan~8K0.84×
48Alabama~4K0.83×
49Nebraska~1K0.83×
50Missouri~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Aero (chocolate), United States
0.80×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aero (chocolate) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aero (chocolate) audience
#·InterestCategoryAffinity×
01Hershey barFood & Beverages83.42×
02Hershey's Chocolate WorldFood & Beverages63.21×
03Boar's HeadFood & Beverages25.67×
04Mona Lisa SmileMovies & TV25.66×
05AdvoCareBusiness & Career25.57×
06Dippin' DotsFood & Beverages16.59×
07BeirutTravel & Leisure15.14×
08DoritosFood & Beverages14.30×
09MuffinFood & Beverages11.04×
10NeuroscienceBusiness & Career10.08×
11Chocolate cakeFood & Beverages8.39×
12Jewellery storeFashion & Accessoires8.33×
13Emma RobertsMovies & TV7.85×
14IranTravel & Leisure7.07×
15KetoneHealth4.76×
16City BankBusiness & Career3.96×
17High schoolBusiness & Career3.07×
18Pizza HutFood & Beverages2.48×
19SubwayFood & Beverages2.23×
20Taco BellFood & Beverages1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aero (chocolate) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aero (chocolate) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Convenience OrientationPREMIUM1.78×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aero (chocolate) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
TraditionCONSERVATISM0.85×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aero (chocolate)'s target market in United States?

Aero (chocolate)'s target market in United States covers an estimated 351,918 people, concentrated in California and Texas.

02

What is the gender split and age of Aero (chocolate) customers?

50.9% of the Aero (chocolate) audience are female, 49.1% are male, with an average age of 32.8 years.

03

Which brands do Aero (chocolate) fans like most?

Aero (chocolate) fans show strongest brand affinity for Hershey's Chocolate World (63.21×), Hershey bar (83.42×), and Neuroscience (10.08×) over the country average.

04

Where do Aero (chocolate) fans live in United States?

Aero (chocolate) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Aero (chocolate) fans also like?

Beyond Aero (chocolate) itself, the audience over-indexes on Hershey bar (83.42×), Neuroscience (10.08×), Muffin (11.04×), and Chocolate cake (8.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Aero (chocolate) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aero (chocolate). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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