A data profile of the people who buy, follow and care about Cha-cha-cha (dance) in United States — modelled from more than twelve digital signal sources. Cha-cha-cha (dance) has an estimated audience of 646,958 people in United States.
The average Cha-cha-cha (dance) fan in United States is 39.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Oregon, Florida.
Top brand affinities include Kahlúa, Bolero, Samba, with strongest over-indexing on Kahlúa (140.56× the country average).
Demographically, the Cha-cha-cha (dance) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cha-cha-cha (dance) fan in United States is more female, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Kahlúa.
The key figures that characterise the Cha-cha-cha (dance) profile in United States.
64.1% are female, 35.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.9 |
| Estimated audience size | 646,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
Where the Cha-cha-cha (dance) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~100K | 15.67× | |
| 02 | California | ~500K | 9.46× | |
| 03 | Washington | ~20K | 1.28× | |
| 04 | New Jersey | ~20K | 1.17× | |
| 05 | Florida | ~40K | 0.98× | |
| 06 | Alaska | ~1K | 0.98× | |
| 07 | Hawaii | ~3K | 0.96× | |
| 08 | Vermont | ~1K | 0.94× | |
| 09 | North Dakota | ~1K | 0.93× | |
| 10 | South Dakota | ~1K | 0.91× | |
| 11 | Montana | ~2K | 0.88× | |
| 12 | Washington, District of Columbia | ~2K | 0.87× | |
| 13 | Rhode Island | ~2K | 0.86× | |
| 14 | Delaware | ~2K | 0.86× | |
| 15 | West Virginia | ~3K | 0.84× | |
| 16 | New Hampshire | ~2K | 0.84× | |
| 17 | Maine | ~2K | 0.84× | |
| 18 | Nevada | ~5K | 0.83× | |
| 19 | New Mexico | ~3K | 0.82× | |
| 20 | Idaho | ~3K | 0.82× | |
| 21 | Nebraska | ~3K | 0.80× | |
| 22 | Mississippi | ~4K | 0.79× | |
| 23 | Arkansas | ~4K | 0.77× | |
| 24 | New York | ~30K | 0.76× | |
| 25 | Kansas | ~4K | 0.76× | |
| 26 | Iowa | ~4K | 0.74× | |
| 27 | Arizona | ~10K | 0.73× | |
| 28 | Oklahoma | ~5K | 0.73× | |
| 29 | Utah | ~4K | 0.73× | |
| 30 | Connecticut | ~5K | 0.72× | |
| 31 | Louisiana | ~6K | 0.71× | |
| 32 | Kentucky | ~6K | 0.71× | |
| 33 | Colorado | ~7K | 0.70× | |
| 34 | Alabama | ~6K | 0.69× | |
| 35 | Massachusetts | ~9K | 0.68× | |
| 36 | Maryland | ~7K | 0.67× | |
| 37 | South Carolina | ~6K | 0.66× | |
| 38 | Texas | ~40K | 0.65× | |
| 39 | Wisconsin | ~6K | 0.65× | |
| 40 | Minnesota | ~6K | 0.65× | |
| 41 | Missouri | ~7K | 0.64× | |
| 42 | Virginia | ~10K | 0.62× | |
| 43 | Tennessee | ~8K | 0.62× | |
| 44 | Indiana | ~7K | 0.62× | |
| 45 | Illinois | ~10K | 0.61× | |
| 46 | Georgia | ~10K | 0.60× | |
| 47 | North Carolina | ~10K | 0.58× | |
| 48 | Ohio | ~10K | 0.56× | |
| 49 | Michigan | ~9K | 0.56× | |
| 50 | Pennsylvania | ~10K | 0.55× |
The strongest cross-interests of the Cha-cha-cha (dance) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kahlúa | Food & Beverages | 140.56× | ||
| 02 | Bolero | Music & Radio | 17.47× | ||
| 03 | Samba | Music & Radio | 14.19× | ||
| 04 | Yandex | Technology & Electronics | 11.35× | ||
| 05 | FIFA Club World Cup | Sports | 9.90× | ||
| 06 | Web server | Technology & Electronics | 7.13× | ||
| 07 | Volaris | Travel & Leisure | 6.47× | ||
| 08 | Colorado Rockies | Sports | 6.34× | ||
| 09 | Berlin Wall | Travel & Leisure | 6.02× | ||
| 10 | Club América | Sports | 5.47× | ||
| 11 | Milwaukee Brewers | Sports | 4.41× | ||
| 12 | Pittsburgh Pirates | Sports | 4.12× | ||
| 13 | Kinesiology | Health | 3.69× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 3.21× | ||
| 15 | Detroit Tigers | Sports | 3.12× | ||
| 16 | Reggaeton | Music & Radio | 2.96× | ||
| 17 | Folklore | Politics & Society | 2.54× | ||
| 18 | Las Vegas | Travel & Leisure | 2.52× | ||
| 19 | Metaphysics | Business & Career | 2.44× | ||
| 20 | Planet Fitness | Sports | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.72× | |
| Tradition | CONSERVATISM | 1.70× | |
| Urban Lifestyle | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.43× | |
| Pet Ownership | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.78× |
Cha-cha-cha (dance) has an estimated audience of 646,958 people in United States, concentrated in California and Oregon.
64.1% of Cha-cha-cha (dance) fans are female, 35.9% are male, with an average age of 39.9 years.
Cha-cha-cha (dance) fans show strongest brand affinity for Kahlúa (140.56×), Bolero (17.47×), and Samba (14.19×) over the country average.
Cha-cha-cha (dance) fans in United States are most concentrated in California (reach ~500K), Oregon (reach ~100K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Cha-cha-cha (dance) itself, the audience over-indexes on Bolero (17.47×), Samba (14.19×), Web server (7.13×), and Milwaukee Brewers (4.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cha-cha-cha (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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