Sake Audience in Germany
Sake has an estimated audience of 343,392 people in Germany. 47.1% are female, 52.9% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smoking (rolling paper), Heath Ledger, Datsun, NHK, Kent.
The average Sake fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smoking (rolling paper), Heath Ledger, Datsun, with strongest over-indexing on Smoking (rolling paper) (52.69× the country average). Demographically, the Sake audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Sake fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 37.5 |
| Estimated audience size | 343,392 |
Audience persona
The typical Sake fan in Germany is balanced, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Smoking (rolling paper).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,475 | 1.12× |
| Bayern | 63,234 | 1.15× |
| Baden-Württemberg | 49,651 | 1.06× |
| Niedersachsen | 32,458 | 0.97× |
| Hessen | 29,943 | 1.14× |
| Berlin | 20,882 | 1.36× |
| Sachsen | 18,637 | 1.11× |
| Rheinland-Pfalz | 15,238 | 0.89× |
| Schleswig-Holstein | 11,072 | 0.9× |
| Brandenburg | 9,688 | 0.91× |
| Hamburg | 9,086 | 1.17× |
| Sachsen-Anhalt | 7,913 | 0.89× |
| Thüringen | 7,443 | 0.85× |
| Mecklenburg-Vorpommern | 5,135 | 0.78× |
| Saarland | 3,795 | 0.9× |
| Bremen | 2,346 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smoking (rolling paper) | 52.69× | Home & Garden |
| Heath Ledger | 18.18× | Movies & TV |
| Datsun | 66.97× | Cars & Mobility |
| NHK | 67.4× | Movies & TV |
| Kent | 48.67× | Travel & Leisure |
| Banshee (TV series) | 26.11× | Movies & TV |
| Me Before You | 15.95× | Movies & TV |
| Unagi | 64.98× | Food & Beverages |
| Jonny Greenwood | 52.84× | Music & Radio |
| NHK World | 59.73× | Movies & TV |
| Movies | 2.12× | Movies & TV |
| Ramen | 17.86× | Food & Beverages |
| Rinko Kikuchi | 50.95× | Fashion & Accessoires |
| Library of Congress | 46.02× | Literature |
| Arts and music | 1.74× | Arts & Culture |
| Cinema of Japan | 45.2× | Movies & TV |
| Food | 1.69× | Food & Beverages |
| Robert Redford | 4.43× | Movies & TV |
| Oda Nobunaga | 46.8× | |
| Outdoor recreation | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.36 |
| Indulgence | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.33 |
| Price Sensitivity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.3 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 60.5% |
| United States | 5.9% |
| Taiwan | 5.0% |
See Sake audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Sake have in Germany?
Sake has an estimated audience of 343,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sake fans?
47.1% of Sake fans are female, 52.9% are male, with an average age of 37.5 years.
Which brands do Sake fans like most?
Sake fans show strongest brand affinity for Smoking (rolling paper) (52.69×), Heath Ledger (18.18×), and Datsun (66.97×) over the country average.
Where do Sake fans live in Germany?
Sake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,475), Bayern (reach 63,234), and Baden-Württemberg (reach 49,651). These three regions account for the largest share of the active audience.
What other brands do Sake fans also like?
Beyond Sake itself, the audience over-indexes on Heath Ledger (18.18×), Datsun (66.97×), NHK (67.4×), and Kent (48.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.