Rascasse Audience Intelligence

Sake Audience in Germany

A data profile of the people who buy, follow and care about Sake in Germany — modelled from more than twelve digital signal sources. Sake has an estimated audience of 343,392 people in Germany.

#35among Alcohol in Germany#5738among Topic in Germany#779in Food & Beverages

The average Sake fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Smoking (rolling paper), Heath Ledger, Datsun, with strongest over-indexing on Smoking (rolling paper) (52.69× the country average).

Demographically, the Sake audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sake fan in Germany is balanced, around 37.5 years old, with strong Mindfulness tendencies and a notable affinity for Smoking (rolling paper).

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sake profile in Germany.

Audience size
343K
in Germany
Gender
47.1%♀
52.9% male
Age
37.5
average years
Country rank
#15742
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sake fans

47.1% are female, 52.9% are male, average age 37.5.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Sake audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age37.5
Estimated audience size343,392
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Sake audience in Germany
Age bracketShare%
16-1921%
20-2924%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Sake audience comes from Germany.

Worldwide audience distribution share by country for Sake
CountryShare
Japan60.4%
United States5.8%
Taiwan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sake audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sake fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.30×
02Hamburg~9K1.16×
03Bayern~60K1.11×
04Hessen~30K1.11×
05Sachsen~20K1.10×
06Nordrhein-Westfalen~80K1.08×
07Baden-Württemberg~50K1.04×
08Niedersachsen~30K0.96×
09Brandenburg~10K0.95×
10Saarland~4K0.94×
11Sachsen-Anhalt~8K0.93×
12Schleswig-Holstein~10K0.91×
13Rheinland-Pfalz~20K0.90×
14Thüringen~8K0.89×
15Bremen~3K0.86×
16Mecklenburg-Vorpommern~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Sake, Germany
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sake audience
#·InterestCategoryAffinity×
01NHKMovies & TV67.40×
02DatsunCars & Mobility66.97×
03UnagiFood & Beverages64.98×
04NHK WorldMovies & TV59.73×
05Jonny GreenwoodMusic & Radio52.84×
06Smoking (rolling paper)Home & Garden52.69×
07Rinko KikuchiFashion & Accessoires50.95×
08KentTravel & Leisure48.67×
09Library of CongressLiterature46.02×
10Cinema of JapanMovies & TV45.20×
11Banshee (TV series)Movies & TV26.11×
12Heath LedgerMovies & TV18.18×
13RamenFood & Beverages17.86×
14Me Before YouMovies & TV15.95×
15Charlie HunnamMovies & TV5.65×
16Robert RedfordMovies & TV4.43×
17MoviesMovies & TV2.12×
18Arts and musicArts & Culture1.74×
19FoodFood & Beverages1.69×
20Outdoor recreationSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sake audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.69×
IndulgenceJOY1.56×
Healthy LifestyleBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sake audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.75×
Community OrientationOPEN0.80×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sake have in Germany?

Sake has an estimated audience of 343,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sake fans?

47.1% of Sake fans are female, 52.9% are male, with an average age of 37.5 years.

03

Which brands do Sake fans like most?

Sake fans show strongest brand affinity for Smoking (rolling paper) (52.69×), Heath Ledger (18.18×), and Datsun (66.97×) over the country average.

04

Where do Sake fans live in Germany?

Sake fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sake fans also like?

Beyond Sake itself, the audience over-indexes on Heath Ledger (18.18×), Datsun (66.97×), NHK (67.4×), and Kent (48.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Sake audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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