Cognizant Audience in United States

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Cognizant has an estimated audience of 983,662 people in United States. 53.2% are female, 46.8% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Wipro, Infosys, Zoom (TV channel), Video, Capgemini.

The average Cognizant fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wipro, Infosys, Zoom (TV channel), with strongest over-indexing on Wipro (110.23× the country average). Demographically, the Cognizant audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Cognizant fans

Demographic split for Cognizant audience in United States
MetricValue
Female53.2%
Male46.8%
Average age38.3
Estimated audience size983,662

Audience persona

The typical Cognizant fan in United States is balanced, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Wipro.

Top regions in United States

Top regions ranked by reach for Cognizant in United States
RegionReachAffinity
California125,7351.16×
Texas107,3341.27×
New York76,2211.39×
Florida72,4961.09×
Illinois42,7851.31×
New Jersey41,4071.66×
Georgia38,4341.27×
North Carolina37,5231.27×
Pennsylvania35,4791.07×
Virginia34,0691.42×
Ohio31,4221.04×
Massachusetts27,0461.4×
Michigan26,4971.03×
Arizona23,6361.18×
Washington23,2721.18×
Colorado20,3471.31×
Maryland18,8861.12×
Missouri16,5101.04×
Tennessee16,3460.83×
Indiana16,0590.89×
Minnesota14,7091.04×
Wisconsin13,5930.92×
Connecticut13,5721.38×
South Carolina12,9320.87×
Oregon11,1940.99×
Alabama9,9550.72×
Kentucky9,4170.76×
Louisiana8,9380.7×
Oklahoma8,4330.77×
Iowa8,0981×
Utah7,9780.91×
Nevada7,8440.82×
Kansas7,1880.93×
Arkansas7,1650.88×
Mississippi5,0210.62×
Washington, District of Columbia4,7321.6×
New Hampshire4,1791.08×
Nebraska4,1710.85×
Idaho3,7530.76×
Hawaii3,4200.81×
New Mexico3,0120.61×
Montana2,9001.06×
Rhode Island2,8860.92×
West Virginia2,8790.63×
Maine2,8280.8×
Delaware2,5400.94×
Vermont1,6250.94×
North Dakota1,6100.8×
Alaska1,5480.74×
South Dakota1,4540.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cognizant audience
BrandAffinityCategory
Wipro110.23×Business & Career
Infosys45.8×Technology & Electronics
Zoom (TV channel)5.95×Technology & Electronics
Video2.62×Movies & TV
Capgemini41.92×Business & Career
Education2.04×Business & Career
Stay-at-home parent11.58×Kids & Family
smitten kitchen22.25×Food & Beverages
Entrepreneurship2.09×Business & Career
Personal finance1.69×Business & Career
Jake Paul6.34×Internet & Social Media
Cuisine1.79×Food & Beverages
Accenture16.7×Business & Career
Wells Fargo2.17×Business & Career
Twitch3.09×Games
Cash App4.13×Business & Career
Staples (Canada)2.63×Business & Career
AutoZone2.01×Cars & Mobility
VOO3.79×Technology & Electronics
TikTok1.52×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cognizant audience
TraitClusterScore
Career OrientationPOWER2.87
TravellingTHRILL1.52
PatriotismCONSERVATISM1.51
Family OrientationCONSERVATISM1.51
Luxury OrientationPREMIUM1.29
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Cognizant
CountryShare
India37.2%
United States18.7%
Philippines3.9%

See Cognizant audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Cognizant have in United States?

Cognizant has an estimated audience of 983,662 people in United States, concentrated in California and Texas.

What is the gender split and age of Cognizant fans?

53.2% of Cognizant fans are female, 46.8% are male, with an average age of 38.3 years.

Which brands do Cognizant fans like most?

Cognizant fans show strongest brand affinity for Wipro (110.23×), Infosys (45.8×), and Zoom (TV channel) (5.95×) over the country average.

Where do Cognizant fans live in United States?

Cognizant fans in United States are most concentrated in California (reach 125,735), Texas (reach 107,334), and New York (reach 76,221). These three regions account for the largest share of the active audience.

What other brands do Cognizant fans also like?

Beyond Cognizant itself, the audience over-indexes on Infosys (45.8×), Zoom (TV channel) (5.95×), Video (2.62×), and Capgemini (41.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cognizant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.