Infosys Audience in United States

Infosys logo

Infosys has an estimated audience of 390,386 people in United States. 57.9% are female, 42.1% are male, average age 33.8. Top regions: Texas, California, New York. Top brand affinities: Cognizant, Natural Chica, Wipro, Tichina Arnold, Dr. Ken.

The average Infosys fan in United States is 33.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Cognizant, Natural Chica, Wipro, with strongest over-indexing on Cognizant (156.84× the country average). Demographically, the Infosys audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Infosys fans

Demographic split for Infosys audience in United States
MetricValue
Female57.9%
Male42.1%
Average age33.8
Estimated audience size390,386

Audience persona

The typical Infosys fan in United States is more female, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Cognizant.

Top regions in United States

Top regions ranked by reach for Infosys in United States
RegionReachAffinity
Texas108,7093.24×
California54,3361.27×
New York33,6311.54×
North Carolina27,6062.35×
New Jersey24,5232.47×
Florida21,2970.81×
Georgia20,4381.7×
Illinois20,3731.57×
Washington15,2751.95×
Pennsylvania15,1021.15×
Virginia15,0391.58×
Indiana14,9712.1×
Massachusetts11,8651.54×
Ohio9,8190.82×
Connecticut9,5042.43×
Arizona8,8391.11×
Michigan8,4750.83×
Maryland7,3481.09×
Colorado6,1851.01×
Tennessee5,6230.72×
Missouri4,9390.78×
Wisconsin4,6960.8×
Minnesota4,6480.83×
Oregon3,8880.87×
South Carolina3,6670.62×
Kansas3,0530.99×
Arkansas2,6680.83×
Iowa2,6570.83×
Nevada2,6440.7×
Oklahoma2,6090.6×
Alabama2,3820.44×
Kentucky2,3770.49×
Utah2,3250.66×
Louisiana2,1140.42×
Washington, District of Columbia2,0661.76×
Rhode Island1,8171.46×
Nebraska1,5830.81×
New Hampshire1,3330.87×
Delaware1,0300.96×
Mississippi9170.29×
Idaho7520.38×
New Mexico6360.32×
Maine6300.45×
West Virginia5510.3×
Hawaii5370.32×
South Dakota3550.39×
Montana3190.29×
North Dakota2970.37×
Vermont2870.42×
Alaska2060.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infosys audience
BrandAffinityCategory
Cognizant156.84×Business & Career
Natural Chica276.01×
Wipro229.56×Business & Career
Tichina Arnold65.12×Movies & TV
Dr. Ken188.43×Movies & TV
Tata Consultancy Services109×Business & Career
Genpact160.49×Business & Career
Deadspin54.98×Sports
Capgemini104.53×Business & Career
Mercedes, Corrientes130.18×Travel & Leisure
New York Life Insurance Company55.26×Business & Career
Gizmos & Gadgets!163.48×Games
Kalahari Resorts30.08×Travel & Leisure
Geneva20.07×Travel & Leisure
HCL Technologies63.47×Business & Career
Deloitte29.57×Business & Career
Mexican gray wolves136.93×Pets & Animals
Uruguayan Primera División123.74×Sports
Accenture37.07×Business & Career
Platelet-rich plasma36.85×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infosys audience
TraitClusterScore
Career OrientationPOWER5.03
Risk AppetiteTHRILL2.09
Need for SecurityCONSERVATISM1.69
Early Adopter MentalityPOWER1.67
PatriotismCONSERVATISM1.49
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Infosys
CountryShare
India69.4%
United States8.3%
Canada2.1%

See Infosys audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Infosys have in United States?

Infosys has an estimated audience of 390,386 people in United States, concentrated in Texas and California.

What is the gender split and age of Infosys fans?

57.9% of Infosys fans are female, 42.1% are male, with an average age of 33.8 years.

Which brands do Infosys fans like most?

Infosys fans show strongest brand affinity for Cognizant (156.84×), Natural Chica (276.01×), and Wipro (229.56×) over the country average.

Where do Infosys fans live in United States?

Infosys fans in United States are most concentrated in Texas (reach 108,709), California (reach 54,336), and New York (reach 33,631). These three regions account for the largest share of the active audience.

What other brands do Infosys fans also like?

Beyond Infosys itself, the audience over-indexes on Natural Chica (276.01×), Wipro (229.56×), Tichina Arnold (65.12×), and Dr. Ken (188.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infosys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.