Rascasse Audience Intelligence

Infosys Target Market in United States

A data profile of the people who buy, follow and care about Infosys in United States — modelled from more than twelve digital signal sources. Infosys has an estimated audience of 392,562 people in United States.

#47among Software in United States#4349among Brand in United States#1101in Technology & Electronics

The average Infosys fan in United States is 33.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Cognizant, Natural Chica, Wipro, with strongest over-indexing on Cognizant (156.84× the country average).

Demographically, the Infosys audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infosys fan in United States is more female, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Cognizant.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infosys profile in United States.

Audience size
393K
in United States
Gender
57.9%♀
42.1% male
Age
33.8
average years
Country rank
#42008
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Infosys

57.9% are female, 42.1% are male, average age 33.8.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Infosys audience in United States
MetricValue
Female57.9%
Male42.1%
Average age33.8
Estimated audience size392,562
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Infosys audience in United States
Age bracketShare%
16-1931%
20-2925%
30-3920%
40-4914%
50+10%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Infosys audience comes from United States.

Worldwide audience distribution share by country for Infosys
CountryShare
India68.9%
United States8.6%
China2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infosys audience in United States is strongest.

Fig. 05

Top regions by affinity

Infosys customers by region in United States
#RegionReachAffinity×
01Texas~200K5.05×
02North Carolina~30K2.80×
03New Jersey~20K2.50×
04Indiana~20K2.41×
05Connecticut~8K2.13×
06Washington~20K2.11×
07Arizona~10K1.80×
08Georgia~20K1.58×
09Washington, District of Columbia~2K1.49×
10Illinois~20K1.46×
11Virginia~10K1.34×
12Massachusetts~10K1.32×
13New York~30K1.30×
14Rhode Island~1K1.20×
15California~50K1.10×
16Wisconsin~6K1.03×
17Pennsylvania~10K1.00×
18Maryland~7K0.97×
19Kansas~3K0.95×
20Delaware~1K0.95×
21Colorado~6K0.90×
22New Hampshire~1K0.86×
23Arkansas~3K0.85×
24Iowa~3K0.81×
25Alaska<1K0.81×
26Minnesota~4K0.78×
27Oregon~3K0.78×
28Nebraska~2K0.78×
29Vermont<1K0.77×
30Tennessee~6K0.76×
31Missouri~5K0.76×
32North Dakota<1K0.76×
33Michigan~8K0.75×
34Ohio~9K0.74×
35South Dakota<1K0.74×
36Florida~20K0.73×
37Montana<1K0.71×
38Nevada~3K0.70×
39South Carolina~4K0.67×
40Utah~2K0.67×
41Maine<1K0.67×
42Oklahoma~3K0.65×
43West Virginia~1K0.65×
44Idaho~1K0.64×
45Hawaii~1K0.64×
46Mississippi~2K0.60×
47New Mexico~1K0.60×
48Louisiana~3K0.58×
49Kentucky~3K0.57×
50Alabama~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Infosys, United States
0.54×1.00×5.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infosys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infosys audience
#·InterestCategoryAffinity×
01Natural ChicaTopic276.01×
02WiproBusiness & Career229.56×
03Dr. KenMovies & TV188.43×
04Gizmos & Gadgets!Games163.48×
05GenpactBusiness & Career160.49×
06CognizantBusiness & Career156.84×
07Mexican gray wolvesPets & Animals136.93×
08Mercedes, CorrientesTravel & Leisure130.18×
09Uruguayan Primera DivisiónSports123.74×
10Tata Consultancy ServicesBusiness & Career109.00×
11CapgeminiBusiness & Career104.53×
12Tichina ArnoldMovies & TV65.12×
13HCL TechnologiesBusiness & Career63.47×
14American Board of SurgeryHealth61.41×
15New York Life Insurance CompanyBusiness & Career55.26×
16DeadspinSports54.98×
17AccentureBusiness & Career37.07×
18Kalahari ResortsTravel & Leisure30.08×
19DeloitteBusiness & Career29.57×
20GenevaTravel & Leisure20.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infosys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infosys audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.91×
IndividualismJOY2.54×
Urban LifestyleOPEN2.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infosys audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
Social Media UsageJOY0.78×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Infosys's target market in United States?

Infosys's target market in United States covers an estimated 392,562 people, concentrated in Texas and California.

02

What is the gender split and age of Infosys customers?

57.9% of the Infosys audience are female, 42.1% are male, with an average age of 33.8 years.

03

Which brands do Infosys fans like most?

Infosys fans show strongest brand affinity for Cognizant (156.84×), Natural Chica (276.01×), and Wipro (229.56×) over the country average.

04

Where do Infosys fans live in United States?

Infosys fans in United States are most concentrated in Texas (reach ~200K), California (reach ~50K), and North Carolina (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Infosys fans also like?

Beyond Infosys itself, the audience over-indexes on Natural Chica (276.01×), Wipro (229.56×), Tichina Arnold (65.12×), and Dr. Ken (188.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Infosys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infosys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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