Rascasse Audience Intelligence

HCL Technologies Target Market in United States

A data profile of the people who buy, follow and care about HCL Technologies in United States — modelled from more than twelve digital signal sources. HCL Technologies has an estimated audience of 470,124 people in United States.

#45among Software in United States#3904among Brand in United States#2354in Business & Career

The average HCL Technologies fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Umbro, Bank of America, Infosys, with strongest over-indexing on Umbro (319.27× the country average).

Demographically, the HCL Technologies audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HCL Technologies fan in United States is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Umbro.

Category: Business & Career · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HCL Technologies profile in United States.

Audience size
470K
in United States
Gender
57.0%♀
43.0% male
Age
41.3
average years
Country rank
#37977
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HCL Technologies

57.0% are female, 43.0% are male, average age 41.3.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for HCL Technologies audience in United States
MetricValue
Female57.0%
Male43.0%
Average age41.3
Estimated audience size470,124
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the HCL Technologies audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

13.6%

of the worldwide HCL Technologies audience comes from United States.

Worldwide audience distribution share by country for HCL Technologies
CountryShare
India50.6%
United States13.6%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HCL Technologies audience in United States is strongest.

Fig. 05

Top regions by affinity

HCL Technologies customers by region in United States
#RegionReachAffinity×
01Maryland~10K1.80×
02Texas~60K1.43×
03Virginia~20K1.32×
04California~70K1.30×
05Massachusetts~10K1.30×
06Vermont~1K1.28×
07New Jersey~20K1.27×
08Washington~10K1.24×
09North Carolina~20K1.17×
10Georgia~20K1.12×
11Minnesota~8K1.12×
12Washington, District of Columbia~2K1.12×
13Oregon~6K1.09×
14New York~30K1.05×
15Connecticut~5K1.05×
16Illinois~20K1.04×
17Louisiana~6K1.03×
18New Hampshire~2K1.03×
19Pennsylvania~20K1.02×
20Michigan~10K1.01×
21Colorado~8K1.01×
22Arizona~10K1.00×
23Missouri~7K0.96×
24Kansas~4K0.96×
25Iowa~4K0.94×
26Rhode Island~1K0.93×
27Alaska<1K0.93×
28Florida~30K0.92×
29Indiana~8K0.92×
30Mississippi~4K0.92×
31Hawaii~2K0.92×
32South Dakota~1K0.92×
33Oklahoma~5K0.91×
34North Dakota<1K0.91×
35Montana~1K0.90×
36Delaware~1K0.90×
37Nebraska~2K0.89×
38Tennessee~8K0.88×
39Wisconsin~6K0.87×
40South Carolina~6K0.87×
41Utah~4K0.87×
42Ohio~10K0.86×
43Alabama~6K0.86×
44Maine~1K0.86×
45New Mexico~2K0.85×
46Idaho~2K0.85×
47Nevada~4K0.83×
48West Virginia~2K0.83×
49Kentucky~5K0.82×
50Arkansas~3K0.82×
Fig. 06

Affinity by region

Affinity by region — HCL Technologies, United States
0.82×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HCL Technologies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HCL Technologies audience
#·InterestCategoryAffinity×
01UmbroSports319.27×
02InfosysTechnology & Electronics63.47×
03Kunal NayyarMovies & TV24.60×
04Trend MicroTechnology & Electronics23.69×
05Roald DahlLiterature21.50×
06Meet the RobinsonsMovies & TV19.05×
07Key FoodShopping14.53×
08MegamindMovies & TV13.06×
09Bank of AmericaBusiness & Career5.45×
10QVCMovies & TV5.17×
11PinterestInternet & Social Media2.78×
12InsuranceBusiness & Career2.67×
13Health careBusiness & Career2.49×
14Breaking newsMovies & TV2.47×
15WalmartShopping2.40×
16MedicineBusiness & Career2.30×
17RecipesFood & Beverages2.26×
18Home improvementHome & Garden2.12×
19XInternet & Social Media2.04×
20CookingFood & Beverages1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HCL Technologies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HCL Technologies audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.75×
Need for SecurityCONSERVATISM2.46×
Family OrientationCONSERVATISM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HCL Technologies audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.80×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HCL Technologies's target market in United States?

HCL Technologies's target market in United States covers an estimated 470,124 people, concentrated in California and Texas.

02

What is the gender split and age of HCL Technologies customers?

57.0% of the HCL Technologies audience are female, 43.0% are male, with an average age of 41.3 years.

03

Which brands do HCL Technologies fans like most?

HCL Technologies fans show strongest brand affinity for Umbro (319.27×), Bank of America (5.45×), and Infosys (63.47×) over the country average.

04

Where do HCL Technologies fans live in United States?

HCL Technologies fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do HCL Technologies fans also like?

Beyond HCL Technologies itself, the audience over-indexes on Bank of America (5.45×), Infosys (63.47×), Meet the Robinsons (19.05×), and Roald Dahl (21.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See HCL Technologies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HCL Technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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