Rascasse Audience Intelligence

Roald Dahl Audience in United States

A data profile of the people who buy, follow and care about Roald Dahl in United States — modelled from more than twelve digital signal sources. Roald Dahl has an estimated audience of 1,956,171 people in United States.

#23among Author in United States#2660among Person in United States#249in Literature

The average Roald Dahl fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Megamind, Meet the Robinsons, Monsters, with strongest over-indexing on Megamind (50.91× the country average).

Demographically, the Roald Dahl audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roald Dahl fan in United States is more female, around 36.7 years old, with strong Creativity tendencies and a notable affinity for Megamind.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roald Dahl profile in United States.

Audience size
2M
in United States
Gender
67.9%♀
32.1% male
Age
36.7
average years
Country rank
#14487
Person in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roald Dahl fans

67.9% are female, 32.1% are male, average age 36.7.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Roald Dahl audience in United States
MetricValue
Female67.9%
Male32.1%
Average age36.7
Estimated audience size1,956,171
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Roald Dahl audience in United States
Age bracketShare%
16-1921%
20-2926%
30-3920%
40-4917%
50+15%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Roald Dahl audience comes from United States.

Worldwide audience distribution share by country for Roald Dahl
CountryShare
United States30.2%
United Kingdom19.0%
Australia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roald Dahl audience in United States is strongest.

Fig. 05

Top regions by affinity

Roald Dahl fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.45×
02Utah~20K1.34×
03Massachusetts~50K1.33×
04Maine~8K1.32×
05New Hampshire~9K1.31×
06Oregon~30K1.29×
07New York~100K1.28×
08Washington~40K1.24×
09Connecticut~20K1.20×
10Idaho~10K1.15×
11Washington, District of Columbia~6K1.15×
12Alaska~4K1.15×
13Montana~6K1.13×
14Colorado~30K1.10×
15Pennsylvania~60K1.09×
16Rhode Island~6K1.09×
17California~200K1.05×
18New Jersey~50K1.05×
19Virginia~40K1.04×
20Indiana~30K0.99×
21Illinois~60K0.98×
22Minnesota~20K0.98×
23New Mexico~9K0.97×
24Ohio~50K0.96×
25Tennessee~30K0.96×
26Wisconsin~30K0.95×
27Kansas~10K0.95×
28Hawaii~7K0.95×
29North Carolina~50K0.94×
30Missouri~30K0.94×
31Iowa~10K0.94×
32Michigan~40K0.93×
33Arizona~30K0.93×
34Kentucky~20K0.92×
35Maryland~30K0.91×
36Nebraska~8K0.91×
37Delaware~4K0.89×
38West Virginia~7K0.87×
39Oklahoma~20K0.85×
40North Dakota~3K0.85×
41Arkansas~10K0.84×
42South Dakota~3K0.84×
43Texas~100K0.83×
44Georgia~40K0.83×
45South Carolina~20K0.80×
46Alabama~20K0.80×
47Nevada~10K0.78×
48Louisiana~20K0.75×
49Mississippi~10K0.74×
50Florida~90K0.73×
Fig. 06

Affinity by region

Affinity by region — Roald Dahl, United States
0.73×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roald Dahl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roald Dahl audience
#·InterestCategoryAffinity×
01Lemony SnicketMovies & TV63.65×
02Lemony Snicket's A Series of Unfortunate EventsMovies & TV56.98×
03Meet the RobinsonsMovies & TV51.78×
04MegamindMovies & TV50.91×
05Rudyard KiplingLiterature49.57×
06Ice Age (franchise)Movies & TV48.80×
07Stephen FryMovies & TV44.71×
08Robin Hood (1973 film)Movies & TV38.20×
09Rupert GrintMovies & TV29.25×
10Curious George (TV series)Movies & TV28.81×
11DumboMovies & TV27.42×
12MonstersMovies & TV27.37×
13Despicable Me (franchise)Movies & TV26.24×
14J. K. RowlingLiterature22.70×
15Daniel RadcliffeMovies & TV21.06×
16Shrek (franchise)Movies & TV20.77×
17Steven SpielbergMovies & TV17.96×
18ZootopiaMovies & TV16.62×
19Emma WatsonMovies & TV16.03×
20Ratatouille (film)Movies & TV14.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roald Dahl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roald Dahl audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.20×
TraditionCONSERVATISM1.18×
TravellingTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roald Dahl audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.82×
Need for SecurityCONSERVATISM0.84×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roald Dahl have in United States?

Roald Dahl has an estimated audience of 1,956,171 people in United States, concentrated in California and New York.

02

What is the gender split and age of Roald Dahl fans?

67.9% of Roald Dahl fans are female, 32.1% are male, with an average age of 36.7 years.

03

Which brands do Roald Dahl fans like most?

Roald Dahl fans show strongest brand affinity for Megamind (50.91×), Meet the Robinsons (51.78×), and Monsters (27.37×) over the country average.

04

Where do Roald Dahl fans live in United States?

Roald Dahl fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Roald Dahl fans also like?

Beyond Roald Dahl itself, the audience over-indexes on Meet the Robinsons (51.78×), Monsters (27.37×), Ice Age (franchise) (48.8×), and Dumbo (27.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Roald Dahl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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