Roald Dahl Audience in United States

Roald Dahl logo

Roald Dahl has an estimated audience of 1,754,655 people in United States. 67.9% are female, 32.1% are male, average age 36.7. Top regions: California, Texas, New York. Top brand affinities: Megamind, Meet the Robinsons, Ice Age (franchise), Monsters, Shrek (franchise).

The average Roald Dahl fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Megamind, Meet the Robinsons, Ice Age (franchise), with strongest over-indexing on Megamind (50.91× the country average). Demographically, the Roald Dahl audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Roald Dahl fans

Demographic split for Roald Dahl audience in United States
MetricValue
Female67.9%
Male32.1%
Average age36.7
Estimated audience size1,754,655

Audience persona

The typical Roald Dahl fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Megamind.

Top regions in United States

Top regions ranked by reach for Roald Dahl in United States
RegionReachAffinity
California212,1521.1×
Texas127,5450.85×
New York111,9891.14×
Florida92,7230.78×
Pennsylvania62,8671.06×
Illinois57,9350.99×
North Carolina52,1150.99×
Ohio51,1810.95×
Virginia47,0551.1×
Georgia46,5090.86×
Washington46,0951.31×
Massachusetts45,7011.32×
Michigan44,3300.97×
New Jersey41,6030.93×
Arizona35,4320.99×
Tennessee34,3760.98×
Colorado31,1781.13×
Indiana30,4440.95×
Maryland28,1960.93×
Missouri27,6690.98×
Oregon26,8261.33×
Wisconsin25,7690.98×
Minnesota24,5580.98×
Utah22,2881.42×
South Carolina20,1890.76×
Kentucky19,7420.9×
Connecticut19,4391.1×
Alabama19,2110.78×
Louisiana17,3980.77×
Oklahoma16,7160.86×
Nevada14,0590.83×
Kansas13,3760.97×
Iowa13,1280.91×
Arkansas12,1110.84×
Idaho10,5331.2×
Mississippi10,0710.7×
New Hampshire9,1201.32×
Maine8,3311.33×
New Mexico8,2870.94×
Nebraska7,3900.84×
West Virginia7,1820.88×
Hawaii6,9610.92×
Washington, District of Columbia6,5371.24×
Rhode Island5,8481.05×
Montana5,4831.13×
Delaware4,1540.86×
Vermont4,1391.34×
Alaska4,0301.07×
South Dakota3,1630.78×
North Dakota2,8820.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roald Dahl audience
BrandAffinityCategory
Megamind50.91×Movies & TV
Meet the Robinsons51.78×Movies & TV
Ice Age (franchise)48.8×Movies & TV
Monsters27.37×Movies & TV
Shrek (franchise)20.77×Movies & TV
Curious George (TV series)28.81×Movies & TV
Dumbo27.42×Movies & TV
Lemony Snicket's A Series of Unfortunate Events56.98×Movies & TV
Emma Watson16.03×Movies & TV
Stephen Fry44.71×Movies & TV
Daniel Radcliffe21.06×Movies & TV
Despicable Me (franchise)26.24×Movies & TV
Zootopia16.62×Movies & TV
Rupert Grint29.25×Movies & TV
J. K. Rowling22.7×Literature
Lemony Snicket63.65×Movies & TV
Rudyard Kipling49.57×Literature
Steven Spielberg17.96×Movies & TV
Harry Potter3.88×Movies & TV
Terry Gilliam43.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roald Dahl audience
TraitClusterScore
ExtroversionTHRILL1.86
TraditionCONSERVATISM1.38
Early Adopter MentalityPOWER1.32
LGBTQ+ IdentityOPEN1.27
Convenience OrientationPREMIUM1.26
IndividualismJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Roald Dahl
CountryShare
United States28.1%
United Kingdom20.0%
Australia4.1%

See Roald Dahl audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Roald Dahl have in United States?

Roald Dahl has an estimated audience of 1,754,655 people in United States, concentrated in California and Texas.

What is the gender split and age of Roald Dahl fans?

67.9% of Roald Dahl fans are female, 32.1% are male, with an average age of 36.7 years.

Which brands do Roald Dahl fans like most?

Roald Dahl fans show strongest brand affinity for Megamind (50.91×), Meet the Robinsons (51.78×), and Ice Age (franchise) (48.8×) over the country average.

Where do Roald Dahl fans live in United States?

Roald Dahl fans in United States are most concentrated in California (reach 212,152), Texas (reach 127,545), and New York (reach 111,989). These three regions account for the largest share of the active audience.

What other brands do Roald Dahl fans also like?

Beyond Roald Dahl itself, the audience over-indexes on Meet the Robinsons (51.78×), Ice Age (franchise) (48.8×), Monsters (27.37×), and Shrek (franchise) (20.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roald Dahl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.