J. K. Rowling Audience in United States

J. K. Rowling logo

J. K. Rowling has an estimated audience of 3,515,955 people in United States. 65.7% are female, 34.3% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Walt Disney World, Harry Potter, Dog lovers, Anime convention.

The average J. K. Rowling fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Walt Disney World, Harry Potter, with strongest over-indexing on Yahoo!奇摩名人娛樂 (1.89× the country average). Demographically, the J. K. Rowling audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Children's book

Demographics of J. K. Rowling fans

Demographic split for J. K. Rowling audience in United States
MetricValue
Female65.7%
Male34.3%
Average age32.4
Estimated audience size3,515,955

Audience persona

The typical J. K. Rowling fan in United States is more female, around 32.4 years old, with strong Tradition tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for J. K. Rowling in United States
RegionReachAffinity
California445,0901.15×
Texas275,8990.91×
New York234,8091.2×
Florida233,7850.98×
Illinois127,3491.09×
Pennsylvania124,0371.05×
Ohio103,0570.95×
Georgia102,5900.95×
North Carolina102,3230.97×
Washington94,8781.35×
Virginia92,0491.07×
New Jersey91,8721.03×
Michigan89,8260.98×
Massachusetts87,2981.26×
Arizona67,2610.94×
Tennessee65,6580.93×
Indiana60,9530.95×
Colorado59,8461.08×
Maryland59,6830.99×
Missouri56,6591×
Minnesota55,4411.1×
South Carolina54,6161.03×
Wisconsin51,0170.96×
Oregon50,8861.26×
Utah41,0221.3×
Kentucky40,9880.93×
Oklahoma38,9091×
Alabama38,8510.79×
Connecticut38,4641.09×
Louisiana36,0840.8×
Nevada28,5160.84×
Arkansas25,6610.89×
Kansas25,2210.91×
Iowa24,1370.83×
Mississippi19,9740.69×
Idaho19,2601.09×
New Mexico17,1900.97×
New Hampshire16,2851.18×
Nebraska15,8620.9×
Maine15,0811.2×
West Virginia14,2060.87×
Washington, District of Columbia12,8941.22×
Hawaii12,3930.82×
Rhode Island11,9071.06×
Montana9,6240.99×
Delaware8,0190.83×
Alaska8,0151.07×
Vermont7,4181.2×
South Dakota5,9300.73×
North Dakota5,8860.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. K. Rowling audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂1.89×Internet & Social Media
Walt Disney World1.92×Travel & Leisure
Harry Potter1.53×Movies & TV
Dog lovers2.34×Pets & Animals
Anime convention2.5×Literature
Bath and Bodyworks2.65×Shopping
Anime and manga fandom2.38×Literature
Pokémon (video game series)2.82×Games
Unique Gifts3.11×Shopping
Beetlejuice1.76×Movies & TV
Healthy habits1.98×Health
Home Design2.13×Home & Garden
Digital illustration2.81×Arts & Culture
Illustration1.86×Arts & Culture
Collecting1.91×Kids & Family
Drums1.95×Music & Radio
Dog walking1.8×Pets & Animals
Collectable1.93×Kids & Family
Animal welfare1.52×Politics & Society
Home decorating ideas2.15×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. K. Rowling audience
TraitClusterScore
TraditionCONSERVATISM1.79
LGBTQ+ IdentityOPEN1.61
ExtroversionTHRILL1.46
Early Adopter MentalityPOWER1.26
SustainabilityBALANCE1.24
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for J. K. Rowling
CountryShare
United States27.6%
United Kingdom13.7%
Brazil5.1%

See J. K. Rowling audiences in other countries

More Children's book audiences in United States

Frequently asked questions

How many fans does J. K. Rowling have in United States?

J. K. Rowling has an estimated audience of 3,515,955 people in United States, concentrated in California and Texas.

What is the gender split and age of J. K. Rowling fans?

65.7% of J. K. Rowling fans are female, 34.3% are male, with an average age of 32.4 years.

Which brands do J. K. Rowling fans like most?

J. K. Rowling fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (1.89×), Walt Disney World (1.92×), and Harry Potter (1.53×) over the country average.

Where do J. K. Rowling fans live in United States?

J. K. Rowling fans in United States are most concentrated in California (reach 445,090), Texas (reach 275,899), and New York (reach 234,809). These three regions account for the largest share of the active audience.

What other brands do J. K. Rowling fans also like?

Beyond J. K. Rowling itself, the audience over-indexes on Walt Disney World (1.92×), Harry Potter (1.53×), Dog lovers (2.34×), and Anime convention (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. K. Rowling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.