Rascasse Audience Intelligence

J. K. Rowling Audience in United States

A data profile of the people who buy, follow and care about J. K. Rowling in United States — modelled from more than twelve digital signal sources. J. K. Rowling has an estimated audience of 3,093,724 people in United States.

#1498among Person in United States#169in Literature

The average J. K. Rowling fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Walt Disney World, Dog lovers, Anime convention, with strongest over-indexing on Walt Disney World (1.92× the country average).

Demographically, the J. K. Rowling audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. K. Rowling fan in United States is more female, around 32.4 years old, with strong Individualism tendencies and a notable affinity for Walt Disney World.

Category: Literature · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. K. Rowling profile in United States.

Audience size
3.1M
in United States
Gender
65.7%♀
34.3% male
Age
32.4
average years
Country rank
#10030
Person in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of J. K. Rowling fans

65.7% are female, 34.3% are male, average age 32.4.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for J. K. Rowling audience in United States
MetricValue
Female65.7%
Male34.3%
Average age32.4
Estimated audience size3,093,724
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the J. K. Rowling audience in United States
Age bracketShare%
16-1937%
20-2925%
30-3916%
40-4913%
50+10%
Fig. 04

Worldwide distribution

25.7%

of the worldwide J. K. Rowling audience comes from United States.

Worldwide audience distribution share by country for J. K. Rowling
CountryShare
United States25.7%
United Kingdom11.6%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. K. Rowling audience in United States is strongest.

Fig. 05

Top regions by affinity

J. K. Rowling fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.42×
02Utah~40K1.37×
03Washington~90K1.27×
04Oregon~50K1.19×
05Maine~10K1.18×
06Massachusetts~80K1.16×
07New Hampshire~20K1.16×
08Vermont~7K1.16×
09Washington, District of Columbia~10K1.13×
10Idaho~20K1.12×
11New York~200K1.08×
12Connecticut~40K1.08×
13California~400K1.06×
14Colorado~60K1.05×
15Minnesota~50K1.05×
16Rhode Island~10K1.05×
17Virginia~90K1.04×
18Montana~10K1.03×
19Pennsylvania~100K1.01×
20Illinois~100K1.01×
21South Carolina~50K1.01×
22Oklahoma~40K1.01×
23New Jersey~90K1.00×
24Missouri~60K0.99×
25New Mexico~20K0.99×
26Kentucky~40K0.97×
27Kansas~30K0.97×
28Nebraska~20K0.97×
29Arizona~70K0.96×
30Maryland~60K0.96×
31North Carolina~100K0.95×
32Michigan~90K0.95×
33Indiana~60K0.95×
34Florida~200K0.94×
35Ohio~100K0.94×
36Wisconsin~50K0.94×
37North Dakota~7K0.94×
38Georgia~100K0.93×
39Tennessee~70K0.93×
40Arkansas~30K0.92×
41West Virginia~10K0.91×
42Texas~300K0.89×
43Iowa~30K0.87×
44Alabama~40K0.84×
45Hawaii~10K0.84×
46Delaware~8K0.84×
47South Dakota~7K0.84×
48Nevada~30K0.83×
49Louisiana~40K0.81×
50Mississippi~20K0.77×
Fig. 06

Affinity by region

Affinity by region — J. K. Rowling, United States
0.77×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. K. Rowling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. K. Rowling audience
#·InterestCategoryAffinity×
01Unique GiftsShopping3.11×
02Pokémon (video game series)Games2.82×
03Digital illustrationArts & Culture2.81×
04Bath and BodyworksShopping2.65×
05Anime conventionLiterature2.50×
06Anime and manga fandomLiterature2.38×
07Dog loversPets & Animals2.34×
08Home decorating ideasHome & Garden2.15×
09Home DesignHome & Garden2.13×
10H.O.M.E.Home & Garden2.02×
11Healthy habitsHealth1.98×
12DrumsMusic & Radio1.95×
13CollectableKids & Family1.93×
14Walt Disney WorldTravel & Leisure1.92×
15CollectingKids & Family1.91×
16IllustrationArts & Culture1.86×
17Dog walkingPets & Animals1.80×
18GamerGames1.76×
19Harry PotterMovies & TV1.53×
20Animal welfarePolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. K. Rowling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. K. Rowling audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.24×
MindfulnessBALANCE1.01×
SustainabilityBALANCE1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. K. Rowling audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.37×
Need for SecurityCONSERVATISM0.46×
DIY MentalityTHRILL0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does J. K. Rowling have in United States?

J. K. Rowling has an estimated audience of 3,093,724 people in United States, concentrated in California and Texas.

02

What is the gender split and age of J. K. Rowling fans?

65.7% of J. K. Rowling fans are female, 34.3% are male, with an average age of 32.4 years.

03

Which brands do J. K. Rowling fans like most?

J. K. Rowling fans show strongest brand affinity for Walt Disney World (1.92×), Dog lovers (2.34×), and Anime convention (2.5×) over the country average.

04

Where do J. K. Rowling fans live in United States?

J. K. Rowling fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do J. K. Rowling fans also like?

Beyond J. K. Rowling itself, the audience over-indexes on Dog lovers (2.34×), Anime convention (2.5×), Harry Potter (1.53×), and Bath and Bodyworks (2.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for J. K. Rowling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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