J. K. Rowling Audience in Germany
A data profile of the people who buy, follow and care about J. K. Rowling in Germany — modelled from more than twelve digital signal sources. J. K. Rowling has an estimated audience of 753,201 people in Germany.
The average J. K. Rowling fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Harry Potter, Stranger Things, Emma Watson, with strongest over-indexing on Harry Potter (3.37× the country average).
Demographically, the J. K. Rowling audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical J. K. Rowling fan in Germany is more female, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
At a glance
The key figures that characterise the J. K. Rowling profile in Germany.
Search interest · 12-month trend
Demographics of J. K. Rowling fans
65.3% are female, 34.7% are male, average age 32.1.
Gender split
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 32.1 |
| Estimated audience size | 753,201 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide J. K. Rowling audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 11.6% |
| Germany | 6.3% |
Geography
Where the J. K. Rowling audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.18× | |
| 02 | Hamburg | ~20K | 1.11× | |
| 03 | Bayern | ~100K | 1.06× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.04× | |
| 05 | Schleswig-Holstein | ~30K | 1.04× | |
| 06 | Bremen | ~7K | 1.04× | |
| 07 | Sachsen | ~40K | 1.03× | |
| 08 | Baden-Württemberg | ~100K | 1.02× | |
| 09 | Hessen | ~60K | 1.00× | |
| 10 | Niedersachsen | ~80K | 0.99× | |
| 11 | Brandenburg | ~20K | 0.95× | |
| 12 | Saarland | ~10K | 0.94× | |
| 13 | Rheinland-Pfalz | ~40K | 0.93× | |
| 14 | Thüringen | ~20K | 0.93× | |
| 15 | Sachsen-Anhalt | ~20K | 0.88× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the J. K. Rowling audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jude Law | Movies & TV | 7.54× | ||
| 02 | The Wizarding World of Harry Potter (Universal Orlando Resort) | Travel & Leisure | 7.50× | ||
| 03 | Daniel Radcliffe | Movies & TV | 6.82× | ||
| 04 | Emma Watson | Movies & TV | 6.57× | ||
| 05 | Anime & Cosplay | Fashion & Accessoires | 6.03× | ||
| 06 | My Hero Academia | Literature | 5.67× | ||
| 07 | Ryan Gosling | Movies & TV | 5.00× | ||
| 08 | Pokémon (video game series) | Games | 4.52× | ||
| 09 | Stranger Things | Movies & TV | 3.90× | ||
| 10 | KPop Demon Hunters | Movies & TV | 3.46× | ||
| 11 | Harry Potter | Movies & TV | 3.37× | ||
| 12 | Health And Beauty | Beauty & Wellness | 3.09× | ||
| 13 | Game of Thrones | Movies & TV | 2.84× | ||
| 14 | Cat play and toys | Pets & Animals | 2.69× | ||
| 15 | Anime and manga fandom | Literature | 2.63× | ||
| 16 | Hugendubel | Shopping | 2.55× | ||
| 17 | Peacemaker | Movies & TV | 2.55× | ||
| 18 | House of the Dragon | Movies & TV | 2.39× | ||
| 19 | Dog health | Pets & Animals | 2.26× | ||
| 20 | Dog walking | Pets & Animals | 2.07× |
Personality of the J. K. Rowling audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Extroversion | THRILL | 1.19× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Indulgence | JOY | 0.73× |
Frequently asked questions
How many fans does J. K. Rowling have in Germany?
J. K. Rowling has an estimated audience of 753,201 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of J. K. Rowling fans?
65.3% of J. K. Rowling fans are female, 34.7% are male, with an average age of 32.1 years.
Which brands do J. K. Rowling fans like most?
J. K. Rowling fans show strongest brand affinity for Harry Potter (3.37×), Stranger Things (3.9×), and Emma Watson (6.57×) over the country average.
Where do J. K. Rowling fans live in Germany?
J. K. Rowling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do J. K. Rowling fans also like?
Beyond J. K. Rowling itself, the audience over-indexes on Stranger Things (3.9×), Emma Watson (6.57×), The Wizarding World of Harry Potter (Universal Orlando Resort) (7.5×), and Anime & Cosplay (6.03×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for J. K. Rowling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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