J. K. Rowling Audience in Germany
J. K. Rowling has an estimated audience of 440,361 people in Germany. 65.3% are female, 34.7% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Stranger Things, Emma Watson, Euphoria, The Wizarding World of Harry Potter (Universal Orlando Resort).
The average J. K. Rowling fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Stranger Things, Emma Watson, with strongest over-indexing on Harry Potter (3.37× the country average). Demographically, the J. K. Rowling audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Children's book
Demographics of J. K. Rowling fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 32.1 |
| Estimated audience size | 440,361 |
Audience persona
The typical J. K. Rowling fan in Germany is more female, around 32.1 years old, with strong Tradition tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 191,886 | 1.06× |
| Bayern | 143,540 | 1.08× |
| Baden-Württemberg | 116,900 | 1.04× |
| Niedersachsen | 78,290 | 0.98× |
| Hessen | 65,901 | 1.05× |
| Berlin | 47,071 | 1.28× |
| Sachsen | 40,811 | 1.01× |
| Rheinland-Pfalz | 38,307 | 0.93× |
| Schleswig-Holstein | 30,044 | 1.02× |
| Brandenburg | 24,138 | 0.94× |
| Hamburg | 21,089 | 1.13× |
| Thüringen | 18,473 | 0.88× |
| Sachsen-Anhalt | 18,236 | 0.85× |
| Mecklenburg-Vorpommern | 13,197 | 0.84× |
| Saarland | 9,125 | 0.9× |
| Bremen | 7,191 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.37× | Movies & TV |
| Stranger Things | 3.9× | Movies & TV |
| Emma Watson | 6.57× | Movies & TV |
| Euphoria | 2.25× | Movies & TV |
| The Wizarding World of Harry Potter (Universal Orlando Resort) | 7.5× | Travel & Leisure |
| Game of Thrones | 2.84× | Movies & TV |
| Anime & Cosplay | 6.03× | Fashion & Accessoires |
| KPop Demon Hunters | 3.46× | Movies & TV |
| Pokémon (video game series) | 4.52× | Games |
| Daniel Radcliffe | 6.82× | Movies & TV |
| Ryan Gosling | 5× | Movies & TV |
| Jude Law | 7.54× | Movies & TV |
| Peacemaker | 2.55× | Movies & TV |
| Health And Beauty | 3.09× | Beauty & Wellness |
| Cat play and toys | 2.69× | Pets & Animals |
| Dog walking | 2.07× | Pets & Animals |
| House of the Dragon | 2.39× | Movies & TV |
| Yahoo!ショッピング | 1.83× | |
| Dog health | 2.26× | Pets & Animals |
| Anime and manga fandom | 2.63× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| Community Orientation | OPEN | 1.42 |
| Sustainability | BALANCE | 1.38 |
| DIY Mentality | THRILL | 1.13 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| United Kingdom | 13.7% |
| Brazil | 5.1% |
See J. K. Rowling audiences in other countries
More Children's book audiences in Germany
- The Little Prince (411,103)
- Goosebumps (original series) (238,612)
- Little Red Riding Hood (145,221)
- Three Investigators (137,617)
- Mockingjay (52,974)
Frequently asked questions
How many fans does J. K. Rowling have in Germany?
J. K. Rowling has an estimated audience of 440,361 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of J. K. Rowling fans?
65.3% of J. K. Rowling fans are female, 34.7% are male, with an average age of 32.1 years.
Which brands do J. K. Rowling fans like most?
J. K. Rowling fans show strongest brand affinity for Harry Potter (3.37×), Stranger Things (3.9×), and Emma Watson (6.57×) over the country average.
Where do J. K. Rowling fans live in Germany?
J. K. Rowling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,886), Bayern (reach 143,540), and Baden-Württemberg (reach 116,900). These three regions account for the largest share of the active audience.
What other brands do J. K. Rowling fans also like?
Beyond J. K. Rowling itself, the audience over-indexes on Stranger Things (3.9×), Emma Watson (6.57×), Euphoria (2.25×), and The Wizarding World of Harry Potter (Universal Orlando Resort) (7.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for J. K. Rowling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.