Rascasse Audience Intelligence

Collecting Audience in United States

A data profile of the people who buy, follow and care about Collecting in United States — modelled from more than twelve digital signal sources. Collecting has an estimated audience of 31,177,532 people in United States.

#601among Topic in United States#29in Kids & Family

The average Collecting fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Superman, Golf Channel, with strongest over-indexing on Planet Fitness (2.86× the country average).

Demographically, the Collecting audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Collecting fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Collecting profile in United States.

Audience size
31.2M
in United States
Gender
43.9%♀
56.1% male
Age
35.0
average years
Country rank
#866
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Collecting fans

43.9% are female, 56.1% are male, average age 35.0.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Collecting audience in United States
MetricValue
Female43.9%
Male56.1%
Average age35.0
Estimated audience size31,177,532
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Collecting audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Collecting audience comes from United States.

Worldwide audience distribution share by country for Collecting
CountryShare
United States24.5%
Japan14.5%
China9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Collecting audience in United States is strongest.

Fig. 05

Top regions by affinity

Collecting fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~1M1.39×
02Georgia~1M1.25×
03New Mexico~200K1.24×
04Kentucky~500K1.21×
05West Virginia~200K1.21×
06Illinois~1M1.17×
07Hawaii~200K1.16×
08Arkansas~300K1.13×
09California~4M1.12×
10Mississippi~300K1.07×
11South Dakota~80K1.07×
12Oklahoma~400K1.06×
13Texas~3M1.05×
14Kansas~300K1.05×
15Alabama~500K1.04×
16Indiana~600K1.03×
17Florida~2M1.02×
18Arizona~600K1.02×
19Missouri~500K1.02×
20Ohio~1M1.01×
21Oregon~400K1.01×
22Michigan~800K1.00×
23South Carolina~500K1.00×
24Washington~600K0.99×
25Wisconsin~500K0.99×
26Louisiana~400K0.99×
27Iowa~300K0.99×
28Idaho~200K0.99×
29North Dakota~60K0.99×
30Pennsylvania~1M0.98×
31North Carolina~900K0.98×
32Montana~90K0.98×
33Tennessee~600K0.97×
34Maryland~500K0.97×
35Nebraska~200K0.96×
36Maine~100K0.95×
37Minnesota~400K0.94×
38New York~1.5M0.93×
39Nevada~300K0.92×
40Delaware~80K0.91×
41New Jersey~700K0.90×
42Alaska~60K0.90×
43Vermont~50K0.89×
44Utah~200K0.88×
45Connecticut~300K0.87×
46New Hampshire~100K0.87×
47Colorado~400K0.85×
48Massachusetts~500K0.84×
49Rhode Island~80K0.84×
50Washington, District of Columbia~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Collecting, United States
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Collecting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Collecting audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV3.85×
02Princess PollyFashion & Accessoires3.69×
03Hiking trailsSports3.41×
04Antique carCars & Mobility3.39×
05LabradorPets & Animals3.27×
06Diaper bagKids & Family3.06×
07Fly fishingSports2.95×
08Planet FitnessSports2.86×
09Golf ChannelSports2.79×
10Mechanical engineeringBusiness & Career2.32×
11TwitchGames2.17×
12Anime conventionLiterature2.13×
13Vintage clothingFashion & Accessoires2.10×
14Anime and manga fandomLiterature2.08×
15Bass guitarMusic & Radio1.99×
16Electric guitarMusic & Radio1.99×
17NBA FinalsSports1.83×
18Musical instrumentMusic & Radio1.79×
19SupermanMovies & TV1.64×
20RadioTechnology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Collecting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Collecting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Early Adopter MentalityPOWER1.35×
Luxury OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Collecting audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.80×
Family OrientationCONSERVATISM0.86×
IndulgenceJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Collecting have in United States?

Collecting has an estimated audience of 31,177,532 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Collecting fans?

43.9% of Collecting fans are female, 56.1% are male, with an average age of 35.0 years.

03

Which brands do Collecting fans like most?

Collecting fans show strongest brand affinity for Planet Fitness (2.86×), Superman (1.64×), and Golf Channel (2.79×) over the country average.

04

Where do Collecting fans live in United States?

Collecting fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Collecting fans also like?

Beyond Collecting itself, the audience over-indexes on Superman (1.64×), Golf Channel (2.79×), Diaper bag (3.06×), and Fly fishing (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Collecting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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