Collecting Audience in United States

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Collecting has an estimated audience of 31,177,532 people in United States. 43.9% are female, 56.1% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Urban Outfitters, Combat sport, Nebraska Cornhuskers football, Bank account.

The average Collecting fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Urban Outfitters, Combat sport, with strongest over-indexing on Dog breed (1.55× the country average). Demographically, the Collecting audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Collecting fans

Demographic split for Collecting audience in United States
MetricValue
Female43.9%
Male56.1%
Average age35.0
Estimated audience size31,177,532

Audience persona

The typical Collecting fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Collecting in United States
RegionReachAffinity
California4,159,6361.21×
Texas2,943,6311.1×
Florida2,323,9181.1×
New York1,797,6111.03×
Illinois1,423,6701.37×
Virginia1,236,8561.63×
Georgia1,220,7621.27×
Pennsylvania1,068,6931.02×
Ohio972,4041.01×
North Carolina891,6020.95×
Michigan848,4411.04×
New Jersey751,9650.95×
Washington655,1531.05×
Tennessee627,4421×
Indiana606,9611.07×
Arizona605,4500.95×
Massachusetts560,9590.91×
Maryland540,9901.01×
Missouri520,4231.04×
Wisconsin471,4951.01×
South Carolina465,9440.99×
Kentucky451,7801.16×
Colorado435,1190.89×
Alabama422,2410.97×
Minnesota421,2620.94×
Louisiana395,2690.98×
Oregon364,3851.02×
Oklahoma355,9821.03×
Connecticut284,3690.91×
Nevada280,7870.93×
Arkansas273,1851.06×
Mississippi269,6721.05×
Utah251,9350.9×
Kansas250,5361.02×
Iowa249,8700.97×
West Virginia179,8491.24×
New Mexico159,3691.02×
Idaho152,9410.98×
Nebraska143,7540.92×
Hawaii127,5830.95×
New Hampshire106,3130.87×
Maine103,1220.92×
Delaware80,9770.94×
Rhode Island80,7150.81×
Montana80,3980.93×
Washington, District of Columbia73,2950.78×
South Dakota63,5730.88×
North Dakota57,0150.89×
Alaska45,3660.68×
Vermont43,5510.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Collecting audience
BrandAffinityCategory
Dog breed1.55×Pets & Animals
Urban Outfitters2.42×Shopping
Combat sport1.75×Sports
Nebraska Cornhuskers football3.75×Sports
Bank account2.46×Business & Career
Home staging4.99×Home & Garden
JDSU2.36×Business & Career
Natural rubber1.5×Cars & Mobility
Jesse Plemons2.28×Movies & TV
Jaws3.59×Movies & TV
Monogram2.32×Home & Garden
Staycation1.88×Home & Garden
Queens College, City University of New York4.05×Business & Career
Nipsey Hussle3.22×Music & Radio
Acoustic music2.42×Music & Radio
Grammarly2.42×Business & Career
Noodle (Gorillaz)1.72×Music & Radio
Charlamagne Tha God4.53×Movies & TV
N1 road (South Africa)1.94×Travel & Leisure
Notre Dame Fighting Irish football2.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Collecting audience
TraitClusterScore
PatriotismCONSERVATISM1.83
Early Adopter MentalityPOWER1.76
LGBTQ+ IdentityOPEN1.62
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.5
SustainabilityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Collecting
CountryShare
United States24.5%
Japan14.5%
China9.6%

See Collecting audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Collecting have in United States?

Collecting has an estimated audience of 31,177,532 people in United States, concentrated in California and Texas.

What is the gender split and age of Collecting fans?

43.9% of Collecting fans are female, 56.1% are male, with an average age of 35.0 years.

Which brands do Collecting fans like most?

Collecting fans show strongest brand affinity for Dog breed (1.55×), Urban Outfitters (2.42×), and Combat sport (1.75×) over the country average.

Where do Collecting fans live in United States?

Collecting fans in United States are most concentrated in California (reach 4,159,636), Texas (reach 2,943,631), and Florida (reach 2,323,918). These three regions account for the largest share of the active audience.

What other brands do Collecting fans also like?

Beyond Collecting itself, the audience over-indexes on Urban Outfitters (2.42×), Combat sport (1.75×), Nebraska Cornhuskers football (3.75×), and Bank account (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.