Collecting Audience in United States

Collecting has an estimated audience of 31,177,532 people in United States. 43.9% are female, 56.1% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Superman, Hobby Lobby, Diaper bag, Do it yourself (DIY).

The average Collecting fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Superman, Hobby Lobby, with strongest over-indexing on Planet Fitness (3.7× the country average). Demographically, the Collecting audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Collecting fans

Demographic split for Collecting audience in United States
MetricValue
Female43.9%
Male56.1%
Average age35.0
Estimated audience size31,177,532

Audience persona

The typical Collecting fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Collecting in United States
RegionReachAffinity
California4,159,6361.21×
Texas2,943,6311.1×
Florida2,323,9181.1×
New York1,797,6111.03×
Illinois1,423,6701.37×
Virginia1,236,8561.63×
Georgia1,220,7621.27×
Pennsylvania1,068,6931.02×
Ohio972,4041.01×
North Carolina891,6020.95×
Michigan848,4411.04×
New Jersey751,9650.95×
Washington655,1531.05×
Tennessee627,4421×
Indiana606,9611.07×
Arizona605,4500.95×
Massachusetts560,9590.91×
Maryland540,9901.01×
Missouri520,4231.04×
Wisconsin471,4951.01×
South Carolina465,9440.99×
Kentucky451,7801.16×
Colorado435,1190.89×
Alabama422,2410.97×
Minnesota421,2620.94×
Louisiana395,2690.98×
Oregon364,3851.02×
Oklahoma355,9821.03×
Connecticut284,3690.91×
Nevada280,7870.93×
Arkansas273,1851.06×
Mississippi269,6721.05×
Utah251,9350.9×
Kansas250,5361.02×
Iowa249,8700.97×
West Virginia179,8491.24×
New Mexico159,3691.02×
Idaho152,9410.98×
Nebraska143,7540.92×
Hawaii127,5830.95×
New Hampshire106,3130.87×
Maine103,1220.92×
Delaware80,9770.94×
Rhode Island80,7150.81×
Montana80,3980.93×
Washington, District of Columbia73,2950.78×
South Dakota63,5730.88×
North Dakota57,0150.89×
Alaska45,3660.68×
Vermont43,5510.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Collecting audience
BrandAffinityCategory
Planet Fitness3.7×Sports
Superman1.9×Movies & TV
Hobby Lobby2.69×Home & Garden
Diaper bag4.59×Kids & Family
Do it yourself (DIY)2.1×Home & Garden
Anime and manga fandom3.69×Literature
Metaphysics3.41×Business & Career
Golf Channel3.57×Sports
Fly fishing3.72×Sports
Carpentry3.15×Home & Garden
Bass guitar2.6×Music & Radio
Nike2.56×Fashion & Accessoires
Lumber3.6×Home & Garden
Harry Potter1.78×Movies & TV
Hiking trails4.7×Sports
Spotify1.6×Internet & Social Media
Supreme4.19×Fashion & Accessoires
Aldi1.92×Shopping
New York Knicks3.79×Sports
Universal Studios5.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Collecting audience
TraitClusterScore
PatriotismCONSERVATISM1.83
Early Adopter MentalityPOWER1.76
LGBTQ+ IdentityOPEN1.62
Luxury OrientationPREMIUM1.55
Design AffinityPREMIUM1.5
SustainabilityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Collecting
CountryShare
United States24.5%
Japan14.5%
China9.6%

See Collecting audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Collecting have in United States?

Collecting has an estimated audience of 31,177,532 people in United States, concentrated in California and Texas.

What is the gender split and age of Collecting fans?

43.9% of Collecting fans are female, 56.1% are male, with an average age of 35.0 years.

Which brands do Collecting fans like most?

Collecting fans show strongest brand affinity for Planet Fitness (3.7×), Superman (1.9×), and Hobby Lobby (2.69×) over the country average.

Where do Collecting fans live in United States?

Collecting fans in United States are most concentrated in California (reach 4,159,636), Texas (reach 2,943,631), and Florida (reach 2,323,918). These three regions account for the largest share of the active audience.

What other brands do Collecting fans also like?

Beyond Collecting itself, the audience over-indexes on Superman (1.9×), Hobby Lobby (2.69×), Diaper bag (4.59×), and Do it yourself (DIY) (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.