Collecting Audience in Germany
Collecting has an estimated audience of 4,126,989 people in Germany. 45.8% are female, 54.2% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Winona Ryder, Superman, Batman, Spiegel Online, Harry Potter.
The average Collecting fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Winona Ryder, Superman, Batman, with strongest over-indexing on Winona Ryder (9.2× the country average). Demographically, the Collecting audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Collecting fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 34.9 |
| Estimated audience size | 4,126,989 |
Audience persona
The typical Collecting fan in Germany is balanced, around 34.9 years old, with strong DIY Mentality tendencies and a notable affinity for Winona Ryder.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 962,758 | 1.07× |
| Bayern | 777,218 | 1.17× |
| Baden-Württemberg | 587,513 | 1.04× |
| Niedersachsen | 404,895 | 1.01× |
| Hessen | 312,180 | 0.99× |
| Sachsen | 219,789 | 1.09× |
| Berlin | 198,915 | 1.08× |
| Rheinland-Pfalz | 191,341 | 0.93× |
| Schleswig-Holstein | 137,864 | 0.93× |
| Thüringen | 114,949 | 1.09× |
| Brandenburg | 114,260 | 0.89× |
| Sachsen-Anhalt | 99,469 | 0.93× |
| Hamburg | 94,999 | 1.02× |
| Mecklenburg-Vorpommern | 67,474 | 0.86× |
| Saarland | 41,171 | 0.81× |
| Bremen | 38,587 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winona Ryder | 9.2× | Movies & TV |
| Superman | 4.22× | Movies & TV |
| Batman | 3.03× | Movies & TV |
| Spiegel Online | 2.39× | News |
| Harry Potter | 1.84× | Movies & TV |
| Smallville | 9.7× | Movies & TV |
| Do it yourself (DIY) | 2.28× | Home & Garden |
| Ratatouille (film) | 8.25× | Movies & TV |
| Casino | 5.39× | Games |
| Millie Bobby Brown | 4.11× | Movies & TV |
| Livemusic | 2.93× | Music & Radio |
| Payback | 3.94× | Shopping |
| Video editing | 6.56× | Technology & Electronics |
| Ghostbusters (franchise) | 10.09× | Movies & TV |
| Anime convention | 3.77× | Literature |
| Canon | 6.18× | Technology & Electronics |
| Sneaker collecting | 4.08× | Fashion & Accessoires |
| ICloud | 4.03× | Technology & Electronics |
| Fachhochschule | 5.96× | Business & Career |
| House music | 2.22× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.62 |
| Luxury Orientation | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.57 |
| Early Adopter Mentality | POWER | 1.55 |
| Extroversion | THRILL | 1.46 |
| Urban Lifestyle | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.5% |
| China | 9.6% |
See Collecting audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Collecting have in Germany?
Collecting has an estimated audience of 4,126,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Collecting fans?
45.8% of Collecting fans are female, 54.2% are male, with an average age of 34.9 years.
Which brands do Collecting fans like most?
Collecting fans show strongest brand affinity for Winona Ryder (9.2×), Superman (4.22×), and Batman (3.03×) over the country average.
Where do Collecting fans live in Germany?
Collecting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 962,758), Bayern (reach 777,218), and Baden-Württemberg (reach 587,513). These three regions account for the largest share of the active audience.
What other brands do Collecting fans also like?
Beyond Collecting itself, the audience over-indexes on Superman (4.22×), Batman (3.03×), Spiegel Online (2.39×), and Harry Potter (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.