A data profile of the people who buy, follow and care about Collecting in Brazil — modelled from more than twelve digital signal sources. Collecting has an estimated audience of 3,414,340 people in Brazil.
Collecting has an estimated audience of 3,414,340 people in Brazil. 49.4% are female, 50.6% are male, average age 35.6. Top brand affinities: Superman, One Piece, Stranger Things, Do it yourself (DIY), Otaku.
Top brand affinities include Superman, One Piece, Stranger Things, with strongest over-indexing on Superman (2.27× the country average).
Demographically, the Collecting audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Collecting fan in Brazil is balanced, around 35.6 years old, with strong Community Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the Collecting profile in Brazil.
49.4% are female, 50.6% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 35.6 |
| Estimated audience size | 3,414,340 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Collecting audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.5% |
| China | 9.6% |
The strongest cross-interests of the Collecting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Wick 2 | Movies & TV | 6.99× | ||
| 02 | Otaku | Literature | 4.00× | ||
| 03 | Flea market | Home & Garden | 3.62× | ||
| 04 | Nintendo Switch | Games | 3.07× | ||
| 05 | One Piece | Movies & TV | 3.00× | ||
| 06 | Crime fiction | Literature | 2.85× | ||
| 07 | Nintendo | Games | 2.63× | ||
| 08 | Rick and Morty | Movies & TV | 2.33× | ||
| 09 | Superman | Movies & TV | 2.27× | ||
| 10 | Manga | Literature | 2.21× | ||
| 11 | Epic Games | Games | 2.02× | ||
| 12 | Twitch | Games | 2.01× | ||
| 13 | Comics | Literature | 2.00× | ||
| 14 | GitHub | Internet & Social Media | 1.97× | ||
| 15 | JusBrasil | Internet & Social Media | 1.76× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.66× | ||
| 17 | Riachuelo | Shopping | 1.62× | ||
| 18 | Game of Thrones | Movies & TV | 1.61× | ||
| 19 | Stranger Things | Movies & TV | 1.60× | ||
| 20 | PCI Concursos | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.18× | |
| Early Adopter Mentality | POWER | 2.10× | |
| Family Orientation | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.39× | |
| Spirituality | BALANCE | 0.57× | |
| Tradition | CONSERVATISM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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