A data profile of the people who buy, follow and care about Collecting in Italy — modelled from more than twelve digital signal sources. Collecting has an estimated audience of 5,821,108 people in Italy.
Collecting has an estimated audience of 5,821,108 people in Italy. 49.8% are female, 50.2% are male, average age 38.5. Top brand affinities: Robert Redford, Anime and manga fandom, Nikon, Superman, Wikipedia.
Top brand affinities include Robert Redford, Anime and manga fandom, Nikon, with strongest over-indexing on Robert Redford (2.58× the country average).
Demographically, the Collecting audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
The typical Collecting fan in Italy is balanced, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Collecting profile in Italy.
49.8% are female, 50.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 38.5 |
| Estimated audience size | 5,821,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Collecting audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.5% |
| China | 9.6% |
The strongest cross-interests of the Collecting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nikon | Technology & Electronics | 4.81× | ||
| 02 | Canon | Technology & Electronics | 4.29× | ||
| 03 | Video editing | Technology & Electronics | 3.19× | ||
| 04 | Travel Blogger | Travel & Leisure | 3.15× | ||
| 05 | Flea market | Home & Garden | 2.87× | ||
| 06 | Anime and manga fandom | Literature | 2.62× | ||
| 07 | Robert Redford | Movies & TV | 2.58× | ||
| 08 | Millie Bobby Brown | Movies & TV | 2.51× | ||
| 09 | Draught beer | Food & Beverages | 2.38× | ||
| 10 | Digital art | Arts & Culture | 2.08× | ||
| 11 | Uniqlo | Shopping | 2.01× | ||
| 12 | Luxury real estate | Business & Career | 1.98× | ||
| 13 | Balenciaga | Fashion & Accessoires | 1.96× | ||
| 14 | Superman | Movies & TV | 1.75× | ||
| 15 | Piano | Music & Radio | 1.67× | ||
| 16 | Wikipedia | Internet & Social Media | 1.65× | ||
| 17 | Art exhibition | Arts & Culture | 1.65× | ||
| 18 | Batman | Movies & TV | 1.59× | ||
| 19 | Manga | Literature | 1.57× | ||
| 20 | Nike | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.38× | |
| Urban Lifestyle | OPEN | 1.35× | |
| Risk Appetite | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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