Kalahari Resorts Audience in United States

Kalahari Resorts logo

Kalahari Resorts has an estimated audience of 2,337,360 people in United States. 69.7% are female, 30.3% are male, average age 40.9. Top regions: Texas, Illinois, New York. Top brand affinities: Go Go's, Hope chest, Sinaloa, Saving, Nationality.

The average Kalahari Resorts fan in United States is 40.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Illinois, New York. Top brand affinities include Go Go's, Hope chest, Sinaloa, with strongest over-indexing on Go Go's (55.99× the country average). Demographically, the Kalahari Resorts audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Kalahari Resorts fans

Demographic split for Kalahari Resorts audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.9
Estimated audience size2,337,360

Audience persona

The typical Kalahari Resorts fan in United States is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Go Go's.

Top regions in United States

Top regions ranked by reach for Kalahari Resorts in United States
RegionReachAffinity
Texas997,9534.97×
Illinois388,9815×
New York341,1902.61×
New Jersey176,5102.97×
Wisconsin156,1414.44×
Pennsylvania112,3771.43×
Minnesota95,3232.85×
Ohio94,6941.32×
Maryland92,2192.29×
Michigan85,7921.4×
Virginia83,6681.47×
Indiana79,8411.87×
Connecticut55,6492.37×
Florida52,4150.33×
California37,2830.15×
Louisiana32,7381.09×
Georgia28,0990.39×
Oklahoma24,4310.94×
North Carolina24,3400.35×
Massachusetts23,6390.51×
Missouri17,3640.46×
Tennessee15,4390.33×
Iowa14,4910.75×
Kentucky13,6900.47×
South Carolina12,4710.35×
Alabama11,7980.36×
Colorado10,6280.29×
Arkansas10,5740.55×
Arizona10,4450.22×
Washington, District of Columbia9,7891.39×
West Virginia9,1530.84×
Mississippi8,4020.44×
New Mexico7,7570.66×
Kansas7,4660.41×
Washington6,7430.14×
Rhode Island5,6010.75×
Nebraska5,4660.47×
Nevada4,5260.2×
Utah4,0170.19×
Delaware3,8480.6×
New Hampshire2,9750.32×
Oregon2,8890.11×
South Dakota2,0500.38×
North Dakota1,8540.39×
Maine1,8530.22×
Hawaii1,7550.17×
Idaho1,2600.11×
Montana1,0470.16×
Vermont8300.2×
Wyoming7130.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kalahari Resorts audience
BrandAffinityCategory
Go Go's55.99×Music & Radio
Hope chest34.17×Home & Garden
Sinaloa3.27×Travel & Leisure
Saving2.6×Business & Career
Nationality1.6×Politics & Society
Kendra Scott1.96×Fashion & Accessoires
edureka23.53×Business & Career
Nurse education1.98×Kids & Family
Nebraska Cornhuskers football1.93×Sports
Mothercare1.7×Kids & Family
Hayward, California5.65×Travel & Leisure
Kevin Harrington (entrepreneur)13.76×Business & Career
Certified diabetes educator5.7×Business & Career
Google Analytics2.05×Internet & Social Media
Charlamagne Tha God3.92×Movies & TV
Ridder, Kazakhstan19.33×Travel & Leisure
Cam Ward1.53×Sports
Home staging2.07×Home & Garden
19 Kids and Counting1.9×Movies & TV
JTV (Indonesia)1.76×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kalahari Resorts audience
TraitClusterScore
Family OrientationCONSERVATISM1.45
ExtroversionTHRILL1.24
IndulgenceJOY1.2
DIY MentalityTHRILL1.16
Convenience OrientationPREMIUM1.15
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Kalahari Resorts
CountryShare
United States95.5%
India1.0%
Canada1.0%

See Kalahari Resorts audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Kalahari Resorts have in United States?

Kalahari Resorts has an estimated audience of 2,337,360 people in United States, concentrated in Texas and Illinois.

What is the gender split and age of Kalahari Resorts fans?

69.7% of Kalahari Resorts fans are female, 30.3% are male, with an average age of 40.9 years.

Which brands do Kalahari Resorts fans like most?

Kalahari Resorts fans show strongest brand affinity for Go Go's (55.99×), Hope chest (34.17×), and Sinaloa (3.27×) over the country average.

Where do Kalahari Resorts fans live in United States?

Kalahari Resorts fans in United States are most concentrated in Texas (reach 997,953), Illinois (reach 388,981), and New York (reach 341,190). These three regions account for the largest share of the active audience.

What other brands do Kalahari Resorts fans also like?

Beyond Kalahari Resorts itself, the audience over-indexes on Hope chest (34.17×), Sinaloa (3.27×), Saving (2.6×), and Nationality (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kalahari Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.