Rascasse Audience Intelligence

Kalahari Resorts Target Market in United States

A data profile of the people who buy, follow and care about Kalahari Resorts in United States — modelled from more than twelve digital signal sources. Kalahari Resorts has an estimated audience of 2,255,836 people in United States.

#1301among Brand in United States#1025in Travel & Leisure

The average Kalahari Resorts fan in United States is 40.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Illinois.

Top brand affinities include Water slide, Capgemini, Indoor water park, with strongest over-indexing on Water slide (17.08× the country average).

Demographically, the Kalahari Resorts audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kalahari Resorts fan in United States is more female, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Water slide.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kalahari Resorts profile in United States.

Audience size
2.3M
in United States
Gender
69.7%♀
30.3% male
Age
40.9
average years
Country rank
#12923
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kalahari Resorts

69.7% are female, 30.3% are male, average age 40.9.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Kalahari Resorts audience in United States
MetricValue
Female69.7%
Male30.3%
Average age40.9
Estimated audience size2,255,836
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Kalahari Resorts audience in United States
Age bracketShare%
16-198%
20-2920%
30-3931%
40-4925%
50+16%
Fig. 04

Worldwide distribution

95.3%

of the worldwide Kalahari Resorts audience comes from United States.

Worldwide audience distribution share by country for Kalahari Resorts
CountryShare
United States95.3%
India1.1%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kalahari Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Kalahari Resorts customers by region in United States
#RegionReachAffinity×
01Wisconsin~200K4.52×
02Texas~900K4.40×
03Illinois~300K4.12×
04New Jersey~200K3.62×
05New York~400K2.98×
06Minnesota~90K2.72×
07Maryland~90K2.35×
08Connecticut~50K2.18×
09Virginia~100K1.78×
10Indiana~70K1.59×
11Pennsylvania~100K1.54×
12Washington, District of Columbia~10K1.44×
13Michigan~70K1.20×
14Ohio~80K1.16×
15Louisiana~30K0.95×
16Iowa~20K0.90×
17West Virginia~10K0.90×
18Oklahoma~20K0.81×
19Delaware~5K0.79×
20Rhode Island~6K0.75×
21New Mexico~8K0.64×
22North Dakota~3K0.56×
23Arkansas~10K0.53×
24Alaska~3K0.52×
25South Dakota~3K0.51×
26Nebraska~6K0.50×
27Massachusetts~20K0.49×
28Mississippi~9K0.47×
29Vermont~2K0.47×
30Missouri~20K0.46×
31Kentucky~10K0.46×
32Hawaii~4K0.45×
33Alabama~10K0.42×
34Kansas~8K0.42×
35Montana~3K0.42×
36New Hampshire~4K0.41×
37North Carolina~30K0.38×
38Georgia~30K0.37×
39South Carolina~10K0.37×
40Maine~3K0.37×
41Idaho~4K0.35×
42Tennessee~20K0.34×
43Colorado~10K0.33×
44Utah~7K0.32×
45Florida~50K0.31×
46Arizona~10K0.27×
47Nevada~6K0.27×
48Washington~10K0.22×
49Oregon~6K0.22×
50California~40K0.14×
Fig. 06

Affinity by region

Affinity by region — Kalahari Resorts, United States
0.14×1.00×4.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kalahari Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kalahari Resorts audience
#·InterestCategoryAffinity×
01Lotte Hotels & ResortsTravel & Leisure50.47×
02CapgeminiBusiness & Career48.64×
03InfosysTechnology & Electronics30.08×
04Westgate ResortsTravel & Leisure17.21×
05Water slideHome & Garden17.08×
06Indoor water parkTravel & Leisure13.97×
07NESNMovies & TV9.63×
08LegolandTravel & Leisure6.10×
09Chuck E. Cheese'sFood & Beverages4.97×
10Six FlagsTravel & Leisure4.80×
11Convention centerBusiness & Career4.67×
12Water parkTravel & Leisure4.34×
13Diaper bagKids & Family2.68×
14GameStopGames2.42×
15Discount storesShopping2.13×
16United Parcel ServiceBusiness & Career2.06×
17Planet FitnessSports1.97×
18IKEAHome & Garden1.88×
19TMZInternet & Social Media1.84×
20Walt Disney WorldTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kalahari Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kalahari Resorts audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.46×
IndulgenceJOY1.45×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kalahari Resorts audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Pet OwnershipJOY0.76×
PatriotismCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kalahari Resorts's target market in United States?

Kalahari Resorts's target market in United States covers an estimated 2,255,836 people, concentrated in Texas and New York.

02

What is the gender split and age of Kalahari Resorts customers?

69.7% of the Kalahari Resorts audience are female, 30.3% are male, with an average age of 40.9 years.

03

Which brands do Kalahari Resorts fans like most?

Kalahari Resorts fans show strongest brand affinity for Water slide (17.08×), Capgemini (48.64×), and Indoor water park (13.97×) over the country average.

04

Where do Kalahari Resorts fans live in United States?

Kalahari Resorts fans in United States are most concentrated in Texas (reach ~900K), New York (reach ~400K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kalahari Resorts fans also like?

Beyond Kalahari Resorts itself, the audience over-indexes on Capgemini (48.64×), Indoor water park (13.97×), NESN (9.63×), and Infosys (30.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kalahari Resorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kalahari Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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