Rascasse Audience Intelligence

NESN Audience in United States

A data profile of the people who buy, follow and care about NESN in United States — modelled from more than twelve digital signal sources. NESN has an estimated audience of 3,862,910 people in United States.

#81among TV Channel in United States#940in Movies & TV

The average NESN fan in United States is 44.8 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Florida, New Hampshire.

Top brand affinities include 98.5 The Sports Hub, Brian Scalabrine, Boston Bruins, with strongest over-indexing on 98.5 The Sports Hub (95.27× the country average).

Demographically, the NESN audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NESN fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for 98.5 The Sports Hub.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NESN profile in United States.

Audience size
3.9M
in United States
Gender
21.7%♀
78.3% male
Age
44.8
average years
Country rank
#8264
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NESN

21.7% are female, 78.3% are male, average age 44.8.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for NESN audience in United States
MetricValue
Female21.7%
Male78.3%
Average age44.8
Estimated audience size3,862,910
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the NESN audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

88.6%

of the worldwide NESN audience comes from United States.

Worldwide audience distribution share by country for NESN
CountryShare
United States88.6%
Canada3.1%
Switzerland1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NESN audience in United States is strongest.

Fig. 05

Top regions by affinity

NESN fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~200K10.01×
02Maine~100K9.62×
03Rhode Island~100K8.38×
04Massachusetts~500K6.93×
05Vermont~40K5.92×
06Connecticut~100K2.59×
07North Dakota~5K0.66×
08Florida~200K0.60×
09Delaware~6K0.60×
10Alaska~5K0.57×
11South Dakota~5K0.53×
12Idaho~9K0.45×
13Montana~5K0.44×
14Arkansas~10K0.43×
15South Carolina~20K0.42×
16Hawaii~7K0.41×
17New Mexico~7K0.38×
18West Virginia~7K0.38×
19North Carolina~40K0.37×
20Mississippi~10K0.37×
21Virginia~30K0.36×
22Washington, District of Columbia~4K0.35×
23Nebraska~7K0.34×
24Kansas~10K0.33×
25Oklahoma~10K0.29×
26Iowa~9K0.29×
27New York~60K0.28×
28Alabama~10K0.27×
29Louisiana~10K0.27×
30Nevada~10K0.27×
31Arizona~20K0.25×
32Kentucky~10K0.25×
33Utah~9K0.25×
34New Jersey~20K0.24×
35Oregon~10K0.24×
36Colorado~10K0.23×
37Maryland~10K0.22×
38Missouri~10K0.21×
39Tennessee~20K0.20×
40Wisconsin~10K0.20×
41Minnesota~10K0.20×
42Pennsylvania~30K0.19×
43Ohio~20K0.19×
44Indiana~10K0.19×
45Georgia~20K0.18×
46Washington~10K0.17×
47Michigan~20K0.16×
48Illinois~20K0.15×
49California~50K0.12×
50Texas~40K0.11×
Fig. 06

Affinity by region

Affinity by region — NESN, United States
0.11×1.00×10.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NESN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NESN audience
#·InterestCategoryAffinity×
01Supertech LimitedBrand154.22×
02Brian ScalabrineSports108.73×
0398.5 The Sports HubMusic & Radio95.27×
04White Zombie (band)Music & Radio75.01×
05Elmer'sHome & Garden63.43×
06Miami Open (tennis)Sports54.91×
07Mercedes, CorrientesTravel & Leisure54.08×
08Lotte Hotels & ResortsTravel & Leisure53.73×
09New England RevolutionSports25.75×
10Boston BruinsSports23.88×
11Boston Red SoxSports13.72×
12Bill BelichickSports12.14×
13Boston (magazine)News10.27×
14Boston CelticsSports9.60×
15New England PatriotsSports6.26×
16Toronto Blue JaysSports6.05×
17NHLSports3.64×
18MLBSports2.63×
19NFLSports2.17×
20NBASports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NESN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NESN audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.09×
Career OrientationPOWER1.08×
Sports ActivityPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NESN audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Urban LifestyleOPEN0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NESN have in United States?

NESN has an estimated audience of 3,862,910 people in United States, concentrated in Massachusetts and Florida.

02

What is the gender split and age of NESN fans?

21.7% of NESN fans are female, 78.3% are male, with an average age of 44.8 years.

03

Which brands do NESN fans like most?

NESN fans show strongest brand affinity for 98.5 The Sports Hub (95.27×), Brian Scalabrine (108.73×), and Boston Bruins (23.88×) over the country average.

04

Where do NESN fans live in United States?

NESN fans in United States are most concentrated in Massachusetts (reach ~500K), Florida (reach ~200K), and New Hampshire (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do NESN fans also like?

Beyond NESN itself, the audience over-indexes on Brian Scalabrine (108.73×), Boston Bruins (23.88×), Miami Open (tennis) (54.91×), and Boston Red Sox (13.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See NESN audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NESN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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