NESN Audience in United States

NESN logo

NESN has an estimated audience of 3,860,952 people in United States. 21.7% are female, 78.3% are male, average age 44.8. Top regions: Massachusetts, Florida, New Hampshire. Top brand affinities: Brian Scalabrine, 98.5 The Sports Hub, Miami Open (tennis), Boston Bruins, Boston Red Sox.

The average NESN fan in United States is 44.8 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Florida, New Hampshire. Top brand affinities include Brian Scalabrine, 98.5 The Sports Hub, Miami Open (tennis), with strongest over-indexing on Brian Scalabrine (108.73× the country average). Demographically, the NESN audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of NESN fans

Demographic split for NESN audience in United States
MetricValue
Female21.7%
Male78.3%
Average age44.8
Estimated audience size3,860,952

Audience persona

The typical NESN fan in United States is more male, around 44.8 years old, with strong Sports Activity tendencies and a notable affinity for Brian Scalabrine.

Top regions in United States

Top regions ranked by reach for NESN in United States
RegionReachAffinity
Massachusetts552,7377.27×
Florida162,6570.62×
New Hampshire152,21410.01×
Maine127,8799.25×
Connecticut104,7052.7×
Rhode Island103,1018.39×
New York58,9730.27×
California49,1130.12×
North Carolina48,7050.42×
Vermont37,5755.54×
Virginia37,1530.4×
Texas33,1960.1×
South Carolina27,3550.47×
New Jersey21,9470.22×
Georgia20,7860.17×
Pennsylvania19,3450.15×
Arizona18,9430.24×
Ohio18,8090.16×
Illinois15,5590.12×
Colorado13,7120.23×
Maryland13,0800.2×
Tennessee12,0080.16×
Kentucky9,2670.19×
Washington8,1510.11×
Indiana7,6970.11×
Michigan7,2600.07×
Minnesota7,1520.13×
Nevada6,0010.16×
Delaware5,9770.56×
Wisconsin5,7020.1×
Hawaii5,1370.31×
Missouri5,1250.08×
Utah4,3900.13×
Louisiana4,3410.09×
Oregon3,8840.09×
Iowa3,6020.11×
Nebraska3,5780.18×
Washington, District of Columbia3,1750.27×
Alabama2,8800.05×
Kansas2,6540.09×
Mississippi2,5230.08×
Oklahoma2,3540.05×
West Virginia1,7360.1×
Montana1,3080.12×
Arkansas1,2870.04×
New Mexico1,2540.06×
Alaska1,1550.14×
South Dakota9440.11×
Wyoming9360.16×
Idaho9260.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NESN audience
BrandAffinityCategory
Brian Scalabrine108.73×Sports
98.5 The Sports Hub95.27×Music & Radio
Miami Open (tennis)54.91×Sports
Boston Bruins23.88×Sports
Boston Red Sox13.72×Sports
Boston Celtics9.6×Sports
White Zombie (band)75.01×Music & Radio
Bill Belichick12.14×Sports
New England Patriots6.26×Sports
Supertech Limited154.22×
NFL2.17×Sports
New England Revolution25.75×Sports
Mercedes, Corrientes54.08×Travel & Leisure
Boston (magazine)10.27×News
MLB2.63×Sports
NHL3.64×Sports
Brad Marchand13.83×Sports
Lotte Hotels & Resorts53.73×Travel & Leisure
Toronto Blue Jays6.05×Sports
NBA1.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NESN audience
TraitClusterScore
Sports ActivityPOWER1.13
Early Adopter MentalityPOWER1.12
Risk AppetiteTHRILL1.03
Need for SecurityCONSERVATISM1
Social Media UsageJOY0.99
Convenience OrientationPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for NESN
CountryShare
United States89.4%
Canada3.0%
Japan1.0%

See NESN audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does NESN have in United States?

NESN has an estimated audience of 3,860,952 people in United States, concentrated in Massachusetts and Florida.

What is the gender split and age of NESN fans?

21.7% of NESN fans are female, 78.3% are male, with an average age of 44.8 years.

Which brands do NESN fans like most?

NESN fans show strongest brand affinity for Brian Scalabrine (108.73×), 98.5 The Sports Hub (95.27×), and Miami Open (tennis) (54.91×) over the country average.

Where do NESN fans live in United States?

NESN fans in United States are most concentrated in Massachusetts (reach 552,737), Florida (reach 162,657), and New Hampshire (reach 152,214). These three regions account for the largest share of the active audience.

What other brands do NESN fans also like?

Beyond NESN itself, the audience over-indexes on 98.5 The Sports Hub (95.27×), Miami Open (tennis) (54.91×), Boston Bruins (23.88×), and Boston Red Sox (13.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NESN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.