Rascasse Audience Intelligence

Miami Open (tennis) Audience in United States

A data profile of the people who buy, follow and care about Miami Open (tennis) in United States — modelled from more than twelve digital signal sources. Miami Open (tennis) has an estimated audience of 1,147,114 people in United States.

#252among Event in United States#1996in Sports

The average Miami Open (tennis) fan in United States is 39.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Tennis Warehouse, US Open (tennis), NESN, with strongest over-indexing on Tennis Warehouse (104.55× the country average).

Demographically, the Miami Open (tennis) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Open (tennis) fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Tennis Warehouse.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Open (tennis) profile in United States.

Audience size
1.1M
in United States
Gender
47.1%♀
52.9% male
Age
39.3
average years
Country rank
#21545
Event in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Open (tennis) fans

47.1% are female, 52.9% are male, average age 39.3.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Miami Open (tennis) audience in United States
MetricValue
Female47.1%
Male52.9%
Average age39.3
Estimated audience size1,147,114
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Miami Open (tennis) audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Miami Open (tennis) audience comes from United States.

Worldwide audience distribution share by country for Miami Open (tennis)
CountryShare
China10.2%
Chile8.3%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Open (tennis) audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Open (tennis) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K3.18×
02Washington, District of Columbia~7K2.09×
03New Jersey~50K1.73×
04New York~100K1.70×
05California~200K1.69×
06Georgia~60K1.58×
07Massachusetts~30K1.47×
08Maryland~30K1.44×
09Connecticut~20K1.41×
10South Carolina~20K1.34×
11Hawaii~7K1.34×
12Illinois~50K1.28×
13Virginia~30K1.23×
14Nevada~10K1.18×
15Delaware~4K1.15×
16Washington~30K1.13×
17Vermont~2K1.11×
18North Carolina~40K1.08×
19Texas~100K1.04×
20Oregon~10K0.99×
21Colorado~20K0.97×
22New Hampshire~4K0.94×
23Pennsylvania~40K0.93×
24Rhode Island~3K0.93×
25New Mexico~5K0.87×
26Alabama~10K0.86×
27Arizona~20K0.85×
28Michigan~30K0.84×
29Utah~9K0.84×
30Louisiana~10K0.82×
31Maine~3K0.82×
32Mississippi~8K0.81×
33Minnesota~10K0.76×
34Ohio~30K0.72×
35Indiana~10K0.71×
36Tennessee~20K0.69×
37Idaho~4K0.68×
38Wisconsin~10K0.67×
39West Virginia~4K0.67×
40Montana~2K0.66×
41Missouri~10K0.65×
42Kansas~6K0.63×
43North Dakota~1K0.61×
44Nebraska~3K0.60×
45Arkansas~6K0.59×
46Kentucky~8K0.54×
47Alaska~1K0.52×
48Oklahoma~7K0.51×
49Iowa~5K0.49×
50South Dakota~1K0.49×
Fig. 06

Affinity by region

Affinity by region — Miami Open (tennis), United States
0.49×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Open (tennis) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Open (tennis) audience
#·InterestCategoryAffinity×
01Angelique KerberSports448.28×
02ATP World Tour Masters 1000Sports139.29×
03Andy MurraySports125.71×
04Caroline WozniackiSports112.36×
05Tennis WarehouseShopping104.55×
06Elmer'sHome & Garden92.34×
07Westgate ResortsTravel & Leisure92.19×
08Steffi GrafSports86.62×
09NESNMovies & TV54.91×
10Tennis ChannelSports50.91×
11Pitney BowesTechnology & Electronics50.77×
12US Open (tennis)Sports35.00×
13Roger FedererSports29.17×
14Michigan LotteryGames25.40×
15David BeckhamSports23.89×
16The Championships, WimbledonSports21.35×
17Venus WilliamsSports20.88×
18Novak DjokovicSports19.80×
19Marco's PizzaFood & Beverages10.25×
20Little CaesarsFood & Beverages10.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Open (tennis) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Open (tennis) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
Design AffinityPREMIUM1.67×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Open (tennis) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
Pet OwnershipJOY0.72×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Open (tennis) have in United States?

Miami Open (tennis) has an estimated audience of 1,147,114 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Miami Open (tennis) fans?

47.1% of Miami Open (tennis) fans are female, 52.9% are male, with an average age of 39.3 years.

03

Which brands do Miami Open (tennis) fans like most?

Miami Open (tennis) fans show strongest brand affinity for Tennis Warehouse (104.55×), US Open (tennis) (35×), and NESN (54.91×) over the country average.

04

Where do Miami Open (tennis) fans live in United States?

Miami Open (tennis) fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Open (tennis) fans also like?

Beyond Miami Open (tennis) itself, the audience over-indexes on US Open (tennis) (35×), NESN (54.91×), Steffi Graf (86.62×), and ATP World Tour Masters 1000 (139.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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