Miami Open (tennis) Audience in United States
Miami Open (tennis) has an estimated audience of 1,147,789 people in United States. 47.1% are female, 52.9% are male, average age 39.3. Top brand affinities: ATP World Tour Masters 1000, Andy Murray, US Open (tennis), Steffi Graf, NESN.
Top brand affinities include ATP World Tour Masters 1000, Andy Murray, US Open (tennis), with strongest over-indexing on ATP World Tour Masters 1000 (189.09× the country average). Demographically, the Miami Open (tennis) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Sports · Type: Event
Demographics of Miami Open (tennis) fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 39.3 |
| Estimated audience size | 1,147,789 |
Audience persona
The typical Miami Open (tennis) fan in United States is balanced, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for ATP World Tour Masters 1000.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ATP World Tour Masters 1000 | 189.09× | Sports |
| Andy Murray | 170.24× | Sports |
| US Open (tennis) | 33.01× | Sports |
| Steffi Graf | 79.04× | Sports |
| NESN | 42.38× | Movies & TV |
| Angelique Kerber | 419.35× | Sports |
| PSV Eindhoven | 84.88× | Sports |
| Tennis Warehouse | 62.13× | Shopping |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Michigan Lottery | 15× | Games |
| Tennis Channel | 37.26× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Caroline Wozniacki | 66.19× | Sports |
| The Championships, Wimbledon | 15.55× | Sports |
| Little Caesars | 6.27× | Food & Beverages |
| Rafael Nadal | 28.66× | Sports |
| Income tax | 13.19× | Business & Career |
| Novak Djokovic | 14.44× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.95 |
| Quality Awareness | PREMIUM | 1.62 |
| Luxury Orientation | PREMIUM | 1.57 |
| Travelling | THRILL | 1.35 |
| Sports Activity | POWER | 1.3 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 10.2% |
| Chile | 8.3% |
| Italy | 8.2% |
See Miami Open (tennis) audiences in other countries
More Sports audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for Miami Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.