Rascasse Audience Intelligence

ATP World Tour Masters 1000 Audience in United States

A data profile of the people who buy, follow and care about ATP World Tour Masters 1000 in United States — modelled from more than twelve digital signal sources. ATP World Tour Masters 1000 has an estimated audience of 533,126 people in United States.

#85among Tennis in United States#425among Event in United States#3405in Sports

The average ATP World Tour Masters 1000 fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Ben Shelton, Tennis Warehouse, Roland Garros, with strongest over-indexing on Ben Shelton (100.52× the country average).

Demographically, the ATP World Tour Masters 1000 audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ATP World Tour Masters 1000 fan in United States is more male, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Ben Shelton.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ATP World Tour Masters 1000 profile in United States.

Audience size
533K
in United States
Gender
41.5%♀
58.5% male
Age
39.7
average years
Country rank
#35285
Event in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ATP World Tour Masters 1000 fans

41.5% are female, 58.5% are male, average age 39.7.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for ATP World Tour Masters 1000 audience in United States
MetricValue
Female41.5%
Male58.5%
Average age39.7
Estimated audience size533,126
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the ATP World Tour Masters 1000 audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3919%
40-4924%
50+20%
Fig. 04

Worldwide distribution

26.4%

of the worldwide ATP World Tour Masters 1000 audience comes from United States.

Worldwide audience distribution share by country for ATP World Tour Masters 1000
CountryShare
United States26.4%
Italy13.6%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ATP World Tour Masters 1000 audience in United States is strongest.

Fig. 05

Top regions by affinity

ATP World Tour Masters 1000 fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.56×
02New Jersey~20K1.72×
03New York~50K1.71×
04Florida~60K1.70×
05Colorado~10K1.70×
06Connecticut~9K1.62×
07Washington, District of Columbia~2K1.53×
08Massachusetts~20K1.46×
09Utah~7K1.44×
10Washington~10K1.38×
11Nevada~7K1.36×
12Illinois~20K1.29×
13Vermont~1K1.29×
14Maryland~10K1.18×
15Oregon~7K1.18×
16South Dakota~1K1.10×
17South Carolina~9K1.08×
18Rhode Island~2K1.08×
19Georgia~20K1.07×
20Maine~2K1.07×
21Arizona~10K1.04×
22Virginia~10K1.03×
23Delaware~2K1.03×
24New Hampshire~2K0.98×
25Idaho~3K0.97×
26West Virginia~2K0.96×
27Mississippi~4K0.92×
28Alaska~1K0.92×
29North Carolina~10K0.91×
30New Mexico~2K0.91×
31North Dakota<1K0.91×
32Hawaii~2K0.90×
33Montana~1K0.89×
34Texas~40K0.88×
35Louisiana~6K0.88×
36Arkansas~4K0.86×
37Nebraska~2K0.85×
38Pennsylvania~10K0.81×
39Minnesota~6K0.81×
40Kansas~3K0.81×
41Wisconsin~6K0.77×
42Iowa~3K0.77×
43Tennessee~8K0.76×
44Kentucky~5K0.76×
45Michigan~10K0.75×
46Alabama~6K0.74×
47Oklahoma~4K0.74×
48Indiana~7K0.71×
49Ohio~10K0.69×
50Missouri~6K0.65×
Fig. 06

Affinity by region

Affinity by region — ATP World Tour Masters 1000, United States
0.65×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ATP World Tour Masters 1000 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ATP World Tour Masters 1000 audience
#·InterestCategoryAffinity×
01Dominic ThiemSports547.14×
02TecnifibreSports480.22×
03HEAD TennisSports379.70×
04Zizou BergsSports309.19×
05ATP World Tour FinalsSports293.07×
06Lindsay DavenportSports291.35×
07Simona HalepSports283.46×
08Tennis WarehouseShopping217.69×
09BabolatSports208.93×
10Eugenie BouchardSports207.55×
11Alexander ZverevSports161.25×
12Roland GarrosSports142.86×
13Miami Open (tennis)Sports139.29×
14Ben SheltonSports100.52×
15Australian OpenSports92.08×
16United States Tennis AssociationSports81.99×
17Emma RaducanuSports57.07×
18The Championships, WimbledonSports52.10×
19Brooke ShieldsMovies & TV48.97×
20Coco GauffSports32.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ATP World Tour Masters 1000 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ATP World Tour Masters 1000 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.36×
SustainabilityBALANCE1.24×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ATP World Tour Masters 1000 audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
DIY MentalityTHRILL0.64×
ExtroversionTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ATP World Tour Masters 1000 have in United States?

ATP World Tour Masters 1000 has an estimated audience of 533,126 people in United States, concentrated in California and Florida.

02

What is the gender split and age of ATP World Tour Masters 1000 fans?

41.5% of ATP World Tour Masters 1000 fans are female, 58.5% are male, with an average age of 39.7 years.

03

Which brands do ATP World Tour Masters 1000 fans like most?

ATP World Tour Masters 1000 fans show strongest brand affinity for Ben Shelton (100.52×), Tennis Warehouse (217.69×), and Roland Garros (142.86×) over the country average.

04

Where do ATP World Tour Masters 1000 fans live in United States?

ATP World Tour Masters 1000 fans in United States are most concentrated in California (reach ~100K), Florida (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do ATP World Tour Masters 1000 fans also like?

Beyond ATP World Tour Masters 1000 itself, the audience over-indexes on Tennis Warehouse (217.69×), Roland Garros (142.86×), Australian Open (92.08×), and Zizou Bergs (309.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See ATP World Tour Masters 1000 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ATP World Tour Masters 1000. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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