ATP World Tour Masters 1000 Audience in United States

ATP World Tour Masters 1000 logo

ATP World Tour Masters 1000 has an estimated audience of 533,145 people in United States. 41.5% are female, 58.5% are male, average age 39.7. Top regions: California, New York, Florida. Top brand affinities: Tennis Warehouse, Australian Open, Roland Garros, Zizou Bergs, HEAD Tennis.

The average ATP World Tour Masters 1000 fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Tennis Warehouse, Australian Open, Roland Garros, with strongest over-indexing on Tennis Warehouse (217.69× the country average). Demographically, the ATP World Tour Masters 1000 audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of ATP World Tour Masters 1000 fans

Demographic split for ATP World Tour Masters 1000 audience in United States
MetricValue
Female41.5%
Male58.5%
Average age39.7
Estimated audience size533,145

Audience persona

The typical ATP World Tour Masters 1000 fan in United States is more male, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Tennis Warehouse.

Top regions in United States

Top regions ranked by reach for ATP World Tour Masters 1000 in United States
RegionReachAffinity
California44,9980.77×
New York29,5860.99×
Florida28,6040.79×
Texas19,5920.43×
New Jersey10,5310.78×
Illinois9,5450.54×
Ohio9,4940.58×
Virginia9,4930.73×
Georgia8,8450.54×
Massachusetts7,7770.74×
North Carolina7,6880.48×
Pennsylvania7,5600.42×
Kentucky6,6731×
Maryland6,6670.73×
Louisiana5,7830.84×
South Carolina5,7700.72×
Michigan5,4880.39×
Washington5,2350.49×
Mississippi5,2031.18×
Connecticut5,1910.97×
Tennessee5,1280.48×
Arizona4,9650.46×
Missouri4,8040.56×
Indiana4,6300.48×
Arkansas4,6221.05×
Oklahoma4,5200.76×
Alabama4,3060.58×
West Virginia4,2951.73×
Colorado4,1770.5×
Nevada4,0090.78×
Kansas3,9670.94×
Idaho3,9661.48×
Wisconsin3,9420.49×
Minnesota3,7930.5×
Hawaii3,7891.65×
Iowa3,7660.86×
South Dakota3,6882.99×
Oregon3,6750.6×
Utah3,6530.77×
New Hampshire3,5391.68×
Nebraska3,4661.3×
New Mexico3,4481.29×
Rhode Island3,4172.01×
Maine3,4151.79×
Vermont3,3613.59×
Delaware3,0602.08×
Washington, District of Columbia2,3941.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ATP World Tour Masters 1000 audience
BrandAffinityCategory
Tennis Warehouse217.69×Shopping
Australian Open92.08×Sports
Roland Garros142.86×Sports
Zizou Bergs309.19×Sports
HEAD Tennis379.7×Sports
Dominic Thiem547.14×Sports
Miami Open (tennis)139.29×Sports
Alexander Zverev161.25×Sports
Babolat208.93×Sports
The Championships, Wimbledon52.1×Sports
Coco Gauff32.73×Sports
Brooke Shields48.97×Movies & TV
Simona Halep283.46×Sports
Tecnifibre480.22×Sports
ATP World Tour Finals293.07×Sports
Lindsay Davenport291.35×Sports
Barbie20×Movies & TV
United States Tennis Association81.99×Sports
Emma Raducanu57.07×Sports
Eugenie Bouchard207.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ATP World Tour Masters 1000 audience
TraitClusterScore
Quality AwarenessPREMIUM1.26
SpiritualityBALANCE1.23
Luxury OrientationPREMIUM1.21
Sports ActivityPOWER1.17
LGBTQ+ IdentityOPEN1.11
MindfulnessBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for ATP World Tour Masters 1000
CountryShare
United States26.7%
Italy13.7%
France7.8%

See ATP World Tour Masters 1000 audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does ATP World Tour Masters 1000 have in United States?

ATP World Tour Masters 1000 has an estimated audience of 533,145 people in United States, concentrated in California and New York.

What is the gender split and age of ATP World Tour Masters 1000 fans?

41.5% of ATP World Tour Masters 1000 fans are female, 58.5% are male, with an average age of 39.7 years.

Which brands do ATP World Tour Masters 1000 fans like most?

ATP World Tour Masters 1000 fans show strongest brand affinity for Tennis Warehouse (217.69×), Australian Open (92.08×), and Roland Garros (142.86×) over the country average.

Where do ATP World Tour Masters 1000 fans live in United States?

ATP World Tour Masters 1000 fans in United States are most concentrated in California (reach 44,998), New York (reach 29,586), and Florida (reach 28,604). These three regions account for the largest share of the active audience.

What other brands do ATP World Tour Masters 1000 fans also like?

Beyond ATP World Tour Masters 1000 itself, the audience over-indexes on Australian Open (92.08×), Roland Garros (142.86×), Zizou Bergs (309.19×), and HEAD Tennis (379.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ATP World Tour Masters 1000. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.