United States Tennis Association Audience in United States

United States Tennis Association logo

United States Tennis Association has an estimated audience of 1,521,716 people in United States. 45.3% are female, 54.7% are male, average age 39.5. Top regions: California, Florida, Ohio. Top brand affinities: Andy Murray, US Open (tennis), ATP World Tour Masters 1000, Autism Awareness, Diabetes mellitus awareness.

The average United States Tennis Association fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Ohio. Top brand affinities include Andy Murray, US Open (tennis), ATP World Tour Masters 1000, with strongest over-indexing on Andy Murray (192.72× the country average). Demographically, the United States Tennis Association audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party · Subtype: Tennis

Demographics of United States Tennis Association fans

Demographic split for United States Tennis Association audience in United States
MetricValue
Female45.3%
Male54.7%
Average age39.5
Estimated audience size1,521,716

Audience persona

The typical United States Tennis Association fan in United States is balanced, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Andy Murray.

Top regions in United States

Top regions ranked by reach for United States Tennis Association in United States
RegionReachAffinity
California152,4090.91×
Florida140,5281.36×
Ohio124,4372.65×
New York122,2341.44×
Texas120,2850.92×
Pennsylvania67,2461.31×
Georgia63,2521.35×
New Jersey62,7301.62×
Illinois61,7311.22×
Indiana56,2592.02×
North Carolina50,1511.1×
Michigan44,6851.12×
Virginia36,3100.98×
Kentucky30,0741.58×
South Carolina28,7511.26×
Colorado25,3051.06×
Maryland25,0940.96×
Washington24,3820.8×
Massachusetts23,6580.79×
Alabama22,9301.08×
Tennessee22,2060.73×
Louisiana20,7581.06×
Arizona19,4000.62×
Mississippi17,5101.4×
Wisconsin17,2670.75×
Minnesota15,6180.72×
Connecticut15,2031×
Delaware13,4463.2×
Missouri13,1710.54×
Oklahoma12,6050.75×
Maine11,7042.15×
Oregon10,4930.6×
Nevada10,2260.69×
Arkansas9,7480.78×
Kansas8,3780.7×
Utah8,0600.59×
Hawaii7,6581.17×
Iowa7,3470.59×
New Mexico5,9170.78×
Idaho5,3330.7×
Washington, District of Columbia4,3040.94×
New Hampshire4,1050.68×
West Virginia3,7110.52×
Rhode Island3,4930.72×
Nebraska3,4510.45×
South Dakota2,3440.67×
Montana2,0690.49×
North Dakota1,6930.54×
Vermont1,2800.48×
Wyoming8350.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Tennis Association audience
BrandAffinityCategory
Andy Murray192.72×Sports
US Open (tennis)42.71×Sports
ATP World Tour Masters 100095.51×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Tennis Warehouse47.53×Shopping
Steffi Graf41.34×Sports
Novak Djokovic19.83×Sports
Little Caesars7.81×Food & Beverages
Venus Williams22.75×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Tennis Channel30.56×Sports
Australian Open15.86×Sports
Maria Sharapova29.5×Sports
Income tax13.19×Business & Career
David Beckham19.88×Sports
Michigan Lottery9.04×Games
Roland Garros21.05×Sports
Ready Player One19.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Tennis Association audience
TraitClusterScore
Design AffinityPREMIUM1.45
Luxury OrientationPREMIUM1.43
Quality AwarenessPREMIUM1.34
Sports ActivityPOWER1.26
TravellingTHRILL1.24
Career OrientationPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for United States Tennis Association
CountryShare
United States59.0%
Germany7.2%
India3.9%

See United States Tennis Association audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does United States Tennis Association have in United States?

United States Tennis Association has an estimated audience of 1,521,716 people in United States, concentrated in California and Florida.

What is the gender split and age of United States Tennis Association fans?

45.3% of United States Tennis Association fans are female, 54.7% are male, with an average age of 39.5 years.

Which brands do United States Tennis Association fans like most?

United States Tennis Association fans show strongest brand affinity for Andy Murray (192.72×), US Open (tennis) (42.71×), and ATP World Tour Masters 1000 (95.51×) over the country average.

Where do United States Tennis Association fans live in United States?

United States Tennis Association fans in United States are most concentrated in California (reach 152,409), Florida (reach 140,528), and Ohio (reach 124,437). These three regions account for the largest share of the active audience.

What other brands do United States Tennis Association fans also like?

Beyond United States Tennis Association itself, the audience over-indexes on US Open (tennis) (42.71×), ATP World Tour Masters 1000 (95.51×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Tennis Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.