United States Tennis Association Audience in United States
United States Tennis Association has an estimated audience of 1,521,716 people in United States. 45.3% are female, 54.7% are male, average age 39.5. Top regions: California, Florida, Ohio. Top brand affinities: University at Albany, SUNY, The Historian, Stamp collecting, UK garage, Tezz.
The average United States Tennis Association fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Ohio. Top brand affinities include University at Albany, SUNY, The Historian, Stamp collecting, with strongest over-indexing on University at Albany, SUNY (102.25× the country average). Demographically, the United States Tennis Association audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party · Subtype: Tennis
Demographics of United States Tennis Association fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 39.5 |
| Estimated audience size | 1,521,716 |
Audience persona
The typical United States Tennis Association fan in United States is balanced, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for University at Albany, SUNY.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 152,409 | 0.91× |
| Florida | 140,528 | 1.36× |
| Ohio | 124,437 | 2.65× |
| New York | 122,234 | 1.44× |
| Texas | 120,285 | 0.92× |
| Pennsylvania | 67,246 | 1.31× |
| Georgia | 63,252 | 1.35× |
| New Jersey | 62,730 | 1.62× |
| Illinois | 61,731 | 1.22× |
| Indiana | 56,259 | 2.02× |
| North Carolina | 50,151 | 1.1× |
| Michigan | 44,685 | 1.12× |
| Virginia | 36,310 | 0.98× |
| Kentucky | 30,074 | 1.58× |
| South Carolina | 28,751 | 1.26× |
| Colorado | 25,305 | 1.06× |
| Maryland | 25,094 | 0.96× |
| Washington | 24,382 | 0.8× |
| Massachusetts | 23,658 | 0.79× |
| Alabama | 22,930 | 1.08× |
| Tennessee | 22,206 | 0.73× |
| Louisiana | 20,758 | 1.06× |
| Arizona | 19,400 | 0.62× |
| Mississippi | 17,510 | 1.4× |
| Wisconsin | 17,267 | 0.75× |
| Minnesota | 15,618 | 0.72× |
| Connecticut | 15,203 | 1× |
| Delaware | 13,446 | 3.2× |
| Missouri | 13,171 | 0.54× |
| Oklahoma | 12,605 | 0.75× |
| Maine | 11,704 | 2.15× |
| Oregon | 10,493 | 0.6× |
| Nevada | 10,226 | 0.69× |
| Arkansas | 9,748 | 0.78× |
| Kansas | 8,378 | 0.7× |
| Utah | 8,060 | 0.59× |
| Hawaii | 7,658 | 1.17× |
| Iowa | 7,347 | 0.59× |
| New Mexico | 5,917 | 0.78× |
| Idaho | 5,333 | 0.7× |
| Washington, District of Columbia | 4,304 | 0.94× |
| New Hampshire | 4,105 | 0.68× |
| West Virginia | 3,711 | 0.52× |
| Rhode Island | 3,493 | 0.72× |
| Nebraska | 3,451 | 0.45× |
| South Dakota | 2,344 | 0.67× |
| Montana | 2,069 | 0.49× |
| North Dakota | 1,693 | 0.54× |
| Vermont | 1,280 | 0.48× |
| Wyoming | 835 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University at Albany, SUNY | 102.25× | Business & Career |
| The Historian | 47.53× | Literature |
| Stamp collecting | 8.36× | Home & Garden |
| UK garage | 9.06× | Music & Radio |
| Tezz | 10.66× | Movies & TV |
| Pro-Ject | 5.66× | Music & Radio |
| Product design | 2.2× | Business & Career |
| JDSU | 3.42× | Business & Career |
| Home equity | 2.08× | Home & Garden |
| Natural rubber | 1.61× | Cars & Mobility |
| Laneige | 4.11× | Beauty & Wellness |
| La Opinión | 5.35× | News |
| Nebraska Cornhuskers football | 2.41× | Sports |
| Jesse Plemons | 2.3× | Movies & TV |
| Seattle Hempfest | 23.01× | Travel & Leisure |
| Isometric exercise | 5.4× | Sports |
| Hebe | 3.83× | Home & Garden |
| Nebraska | 1.55× | Travel & Leisure |
| La Provence | 12.68× | News |
| Hauser & Wirth | 7.81× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.45 |
| Luxury Orientation | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.26 |
| Travelling | THRILL | 1.24 |
| Career Orientation | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.0% |
| Germany | 7.2% |
| India | 3.9% |
See United States Tennis Association audiences in other countries
- United States Tennis Association — Germany
- United States Tennis Association — United Kingdom
- United States Tennis Association — France
- United States Tennis Association — Italy
- United States Tennis Association — Spain
- United States Tennis Association — Brazil
- United States Tennis Association — Japan
- United States Tennis Association — South Korea
- United States Tennis Association — India
More Tennis audiences in United States
- Coco Gauff (11,700,605)
- Carlos Alcaraz (10,853,637)
- Jannik Sinner (8,690,370)
- US Open (tennis) (8,390,591)
- Serena Williams (5,666,989)
Frequently asked questions
How many fans does United States Tennis Association have in United States?
United States Tennis Association has an estimated audience of 1,521,716 people in United States, concentrated in California and Florida.
What is the gender split and age of United States Tennis Association fans?
45.3% of United States Tennis Association fans are female, 54.7% are male, with an average age of 39.5 years.
Which brands do United States Tennis Association fans like most?
United States Tennis Association fans show strongest brand affinity for University at Albany, SUNY (102.25×), The Historian (47.53×), and Stamp collecting (8.36×) over the country average.
Where do United States Tennis Association fans live in United States?
United States Tennis Association fans in United States are most concentrated in California (reach 152,409), Florida (reach 140,528), and Ohio (reach 124,437). These three regions account for the largest share of the active audience.
What other brands do United States Tennis Association fans also like?
Beyond United States Tennis Association itself, the audience over-indexes on The Historian (47.53×), Stamp collecting (8.36×), UK garage (9.06×), and Tezz (10.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United States Tennis Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.