Rascasse Audience Intelligence

United States Tennis Association Audience in United States

A data profile of the people who buy, follow and care about United States Tennis Association in United States — modelled from more than twelve digital signal sources. United States Tennis Association has an estimated audience of 1,525,352 people in United States.

#130among NGO / Political Party in United States#1583in Sports

The average United States Tennis Association fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include US Open (tennis), Andy Murray, ATP World Tour Masters 1000, with strongest over-indexing on US Open (tennis) (52.78× the country average).

Demographically, the United States Tennis Association audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States Tennis Association fan in United States is balanced, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for US Open (tennis).

Category: Sports · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States Tennis Association profile in United States.

Audience size
1.5M
in United States
Gender
45.3%♀
54.7% male
Age
39.5
average years
Country rank
#17539
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States Tennis Association fans

45.3% are female, 54.7% are male, average age 39.5.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for United States Tennis Association audience in United States
MetricValue
Female45.3%
Male54.7%
Average age39.5
Estimated audience size1,525,352
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the United States Tennis Association audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3917%
40-4921%
50+23%
Fig. 04

Worldwide distribution

58.5%

of the worldwide United States Tennis Association audience comes from United States.

Worldwide audience distribution share by country for United States Tennis Association
CountryShare
United States58.5%
Germany7.1%
Colombia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States Tennis Association audience in United States is strongest.

Fig. 05

Top regions by affinity

United States Tennis Association fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~10K3.31×
02Ohio~100K2.52×
03Maine~10K1.98×
04Indiana~50K1.86×
05New Jersey~60K1.49×
06Kentucky~30K1.49×
07Mississippi~20K1.41×
08New York~100K1.32×
09Georgia~60K1.32×
10Florida~100K1.31×
11South Carolina~30K1.26×
12Hawaii~8K1.26×
13Pennsylvania~60K1.23×
14Illinois~60K1.15×
15Michigan~40K1.12×
16Louisiana~20K1.10×
17Connecticut~20K1.10×
18North Carolina~50K1.06×
19Alabama~20K1.06×
20Colorado~30K1.05×
21Maryland~30K1.02×
22Texas~100K0.96×
23California~200K0.95×
24Virginia~40K0.95×
25Washington, District of Columbia~4K0.92×
26New Mexico~6K0.84×
27Arkansas~10K0.83×
28Massachusetts~20K0.81×
29Washington~20K0.79×
30Oklahoma~10K0.78×
31Tennessee~20K0.76×
32Kansas~9K0.76×
33South Dakota~3K0.75×
34Wisconsin~20K0.73×
35Idaho~6K0.73×
36New Hampshire~4K0.72×
37Rhode Island~4K0.72×
38Nevada~10K0.71×
39Minnesota~20K0.69×
40North Dakota~2K0.67×
41Utah~9K0.66×
42West Virginia~5K0.66×
43Iowa~8K0.65×
44Oregon~10K0.64×
45Alaska~2K0.64×
46Montana~3K0.63×
47Arizona~20K0.62×
48Vermont~2K0.62×
49Nebraska~4K0.59×
50Missouri~10K0.57×
Fig. 06

Affinity by region

Affinity by region — United States Tennis Association, United States
0.57×1.00×3.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States Tennis Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States Tennis Association audience
#·InterestCategoryAffinity×
01Andy MurraySports165.87×
02Angelique KerberSports127.39×
03ATP World Tour Masters 1000Sports81.99×
04US Open (tennis)Sports52.78×
05Tennis WarehouseShopping44.13×
06Tennis ChannelSports40.18×
07Steffi GrafSports39.79×
08Maria SharapovaSports36.10×
09Roland GarrosSports28.39×
10Ready Player OneMovies & TV21.45×
11Rafael NadalSports19.29×
12Venus WilliamsSports16.94×
13Novak DjokovicSports15.00×
14David BeckhamSports14.69×
15Australian OpenSports13.39×
16Michigan LotteryGames11.93×
17Little CaesarsFood & Beverages9.92×
18Serena WilliamsSports9.32×
19FedExBusiness & Career4.01×
20Mortgage loansBusiness & Career3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States Tennis Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States Tennis Association audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
Family OrientationCONSERVATISM1.68×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States Tennis Association audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
Pet OwnershipJOY0.79×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States Tennis Association have in United States?

United States Tennis Association has an estimated audience of 1,525,352 people in United States, concentrated in California and Florida.

02

What is the gender split and age of United States Tennis Association fans?

45.3% of United States Tennis Association fans are female, 54.7% are male, with an average age of 39.5 years.

03

Which brands do United States Tennis Association fans like most?

United States Tennis Association fans show strongest brand affinity for US Open (tennis) (52.78×), Andy Murray (165.87×), and ATP World Tour Masters 1000 (81.99×) over the country average.

04

Where do United States Tennis Association fans live in United States?

United States Tennis Association fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do United States Tennis Association fans also like?

Beyond United States Tennis Association itself, the audience over-indexes on Andy Murray (165.87×), ATP World Tour Masters 1000 (81.99×), Little Caesars (9.92×), and Tennis Channel (40.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See United States Tennis Association audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Tennis Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →