Rascasse Audience Intelligence

HEAD Tennis Target Market in United States

A data profile of the people who buy, follow and care about HEAD Tennis in United States — modelled from more than twelve digital signal sources. HEAD Tennis has an estimated audience of 264,334 people in United States.

#148among Tennis in United States#5340among Brand in United States#5227in Sports

The average HEAD Tennis fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include US Open (tennis), Andy Murray, ATP World Tour Masters 1000, with strongest over-indexing on US Open (tennis) (141.24× the country average).

Demographically, the HEAD Tennis audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Tradition, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HEAD Tennis fan in United States is more male, around 35.2 years old, with strong Tradition tendencies and a notable affinity for US Open (tennis).

Category: Sports · Type: Brand · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HEAD Tennis profile in United States.

Audience size
264K
in United States
Gender
40.3%♀
59.7% male
Age
35.2
average years
Country rank
#51470
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HEAD Tennis

40.3% are female, 59.7% are male, average age 35.2.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for HEAD Tennis audience in United States
MetricValue
Female40.3%
Male59.7%
Average age35.2
Estimated audience size264,334
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the HEAD Tennis audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

29.3%

of the worldwide HEAD Tennis audience comes from United States.

Worldwide audience distribution share by country for HEAD Tennis
CountryShare
United States29.3%
Italy14.5%
Germany11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HEAD Tennis audience in United States is strongest.

Fig. 05

Top regions by affinity

HEAD Tennis customers by region in United States
#RegionReachAffinity×
01New York~20K1.33×
02California~40K1.23×
03Massachusetts~6K1.23×
04Hawaii~1K1.17×
05Connecticut~3K1.16×
06Washington, District of Columbia<1K1.14×
07Alaska<1K1.11×
08Vermont<1K1.11×
09Florida~20K1.10×
10New Jersey~7K1.10×
11North Dakota<1K1.09×
12Washington~6K1.06×
13Utah~3K1.06×
14Mississippi~2K1.06×
15South Dakota<1K1.06×
16Georgia~8K1.03×
17Montana<1K1.03×
18Maine<1K1.02×
19New Hampshire~1K1.00×
20North Carolina~8K0.99×
21Rhode Island<1K0.99×
22Delaware<1K0.98×
23Maryland~4K0.97×
24Texas~20K0.96×
25Indiana~5K0.96×
26Oregon~3K0.96×
27Kansas~2K0.96×
28Colorado~4K0.95×
29Idaho~1K0.95×
30West Virginia~1K0.95×
31Illinois~8K0.94×
32Virginia~6K0.94×
33Arkansas~2K0.94×
34Nebraska~1K0.94×
35Michigan~6K0.92×
36South Carolina~4K0.92×
37Louisiana~3K0.92×
38Oklahoma~3K0.92×
39New Mexico~1K0.92×
40Ohio~7K0.91×
41Kentucky~3K0.91×
42Alabama~3K0.90×
43Minnesota~3K0.88×
44Iowa~2K0.88×
45Tennessee~5K0.87×
46Wisconsin~3K0.87×
47Nevada~2K0.87×
48Pennsylvania~8K0.86×
49Missouri~4K0.85×
50Arizona~4K0.82×
Fig. 06

Affinity by region

Affinity by region — HEAD Tennis, United States
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HEAD Tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HEAD Tennis audience
#·InterestCategoryAffinity×
01Angelique KerberSports1036.08×
02Andy MurraySports633.94×
03ATP World Tour Masters 1000Sports379.70×
04US Open (tennis)Sports141.24×
05Tennis WarehouseShopping125.36×
06BabolatSports85.44×
07David de GeaSports81.21×
08Maria SharapovaSports77.74×
09Steffi GrafSports51.33×
10Tennis ChannelSports49.53×
11Adam LevineMusic & Radio39.70×
12Roger FedererSports39.24×
13Michigan LotteryGames29.33×
14David BeckhamSports28.82×
15The Championships, WimbledonSports24.79×
16Novak DjokovicSports20.60×
17Venus WilliamsSports19.52×
18SupercutsBeauty & Wellness19.35×
19BadmintonSports16.56×
20Little CaesarsFood & Beverages11.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HEAD Tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HEAD Tennis audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.82×
Luxury OrientationPREMIUM1.41×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HEAD Tennis audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Price SensitivityPREMIUM0.67×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HEAD Tennis's target market in United States?

HEAD Tennis's target market in United States covers an estimated 264,334 people, concentrated in California and Texas.

02

What is the gender split and age of HEAD Tennis customers?

40.3% of the HEAD Tennis audience are female, 59.7% are male, with an average age of 35.2 years.

03

Which brands do HEAD Tennis fans like most?

HEAD Tennis fans show strongest brand affinity for US Open (tennis) (141.24×), Andy Murray (633.94×), and ATP World Tour Masters 1000 (379.7×) over the country average.

04

Where do HEAD Tennis fans live in United States?

HEAD Tennis fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do HEAD Tennis fans also like?

Beyond HEAD Tennis itself, the audience over-indexes on Andy Murray (633.94×), ATP World Tour Masters 1000 (379.7×), Angelique Kerber (1036.08×), and Tennis Warehouse (125.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See HEAD Tennis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HEAD Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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