HEAD Tennis Audience in United States

HEAD Tennis has an estimated audience of 264,186 people in United States. 40.3% are female, 59.7% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Andy Murray, US Open (tennis), ATP World Tour Masters 1000, Angelique Kerber, Tennis Warehouse.

The average HEAD Tennis fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Andy Murray, US Open (tennis), ATP World Tour Masters 1000, with strongest over-indexing on Andy Murray (405.19× the country average). Demographically, the HEAD Tennis audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Tennis

Demographics of HEAD Tennis fans

Demographic split for HEAD Tennis audience in United States
MetricValue
Female40.3%
Male59.7%
Average age35.2
Estimated audience size264,186

Audience persona

The typical HEAD Tennis fan in United States is more male, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Andy Murray.

Top regions in United States

Top regions ranked by reach for HEAD Tennis in United States
RegionReachAffinity
California37,8651.3×
Texas21,8480.96×
Florida20,6251.15×
New York20,3901.38×
Georgia9,0031.11×
North Carolina8,2681.04×
Illinois8,1600.93×
New Jersey8,0121.19×
Ohio7,6770.94×
Massachusetts7,3731.42×
Pennsylvania7,1710.81×
Michigan6,3480.92×
Virginia6,2650.97×
Washington5,9271.12×
Indiana4,6130.96×
Maryland4,3240.95×
Colorado3,9050.94×
Tennessee3,7320.7×
South Carolina3,6370.91×
Arizona3,6010.67×
Connecticut3,2651.23×
Minnesota3,0130.8×
Oregon2,8580.94×
Kentucky2,8480.86×
Wisconsin2,8200.71×
Louisiana2,8060.82×
Missouri2,7840.65×
Alabama2,6840.73×
Utah2,6701.13×
Oklahoma2,5130.86×
Mississippi2,4541.13×
Nevada1,7950.7×
Kansas1,7380.83×
Hawaii1,7241.52×
Arkansas1,6350.75×
Iowa1,3330.61×
Washington, District of Columbia1,1911.5×
New Hampshire1,0140.97×
Idaho1,0020.76×
Maine9210.97×
Nebraska8760.66×
New Mexico8710.66×
West Virginia8680.71×
Alaska8671.53×
Montana7551.03×
Rhode Island7480.89×
South Dakota7461.22×
North Dakota7261.34×
Wyoming7021.79×
Vermont6801.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HEAD Tennis audience
BrandAffinityCategory
Andy Murray405.19×Sports
US Open (tennis)62.87×Sports
ATP World Tour Masters 1000243.31×Sports
Angelique Kerber457.48×Sports
Tennis Warehouse62.13×Shopping
Maria Sharapova55.12×Sports
Michigan Lottery16.51×Games
Roger Federer42.86×Sports
The Championships, Wimbledon22.05×Sports
Rafael Nadal35.4×Sports
Steffi Graf35.02×Sports
Little Caesars6.84×Food & Beverages
Australian Open17.48×Sports
Badminton17.33×Sports
Kia Sportage20.45×Cars & Mobility
David Beckham17.94×Sports
Sports Illustrated8.82×Sports
Novak Djokovic12.53×Sports
Tennis Channel21.55×Sports
Adam Levine18.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HEAD Tennis audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
Early Adopter MentalityPOWER1.74
Quality AwarenessPREMIUM1.69
Sports ActivityPOWER1.58
LGBTQ+ IdentityOPEN1.4
TraditionCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for HEAD Tennis
CountryShare
United States29.3%
Italy14.5%
Germany11.2%

See HEAD Tennis audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does HEAD Tennis have in United States?

HEAD Tennis has an estimated audience of 264,186 people in United States, concentrated in California and Texas.

What is the gender split and age of HEAD Tennis fans?

40.3% of HEAD Tennis fans are female, 59.7% are male, with an average age of 35.2 years.

Which brands do HEAD Tennis fans like most?

HEAD Tennis fans show strongest brand affinity for Andy Murray (405.19×), US Open (tennis) (62.87×), and ATP World Tour Masters 1000 (243.31×) over the country average.

Where do HEAD Tennis fans live in United States?

HEAD Tennis fans in United States are most concentrated in California (reach 37,865), Texas (reach 21,848), and Florida (reach 20,625). These three regions account for the largest share of the active audience.

What other brands do HEAD Tennis fans also like?

Beyond HEAD Tennis itself, the audience over-indexes on US Open (tennis) (62.87×), ATP World Tour Masters 1000 (243.31×), Angelique Kerber (457.48×), and Tennis Warehouse (62.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HEAD Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.