Babolat Audience in United States
Babolat has an estimated audience of 414,825 people in United States. 39.0% are female, 61.0% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Tennis Warehouse, Australian Open, Davis Cup, Tennis Express, Jannik Sinner.
The average Babolat fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tennis Warehouse, Australian Open, Davis Cup, with strongest over-indexing on Tennis Warehouse (84.35× the country average). Demographically, the Babolat audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Tennis
Demographics of Babolat fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 38.8 |
| Estimated audience size | 414,825 |
Audience persona
The typical Babolat fan in United States is more male, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Tennis Warehouse.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 80,192 | 1.76× |
| Texas | 49,728 | 1.39× |
| Florida | 44,216 | 1.57× |
| New York | 35,088 | 1.51× |
| Georgia | 15,791 | 1.24× |
| Illinois | 15,674 | 1.13× |
| New Jersey | 14,327 | 1.36× |
| North Carolina | 13,746 | 1.1× |
| Pennsylvania | 12,401 | 0.89× |
| Virginia | 12,099 | 1.2× |
| Washington | 11,165 | 1.34× |
| Massachusetts | 11,070 | 1.35× |
| Colorado | 10,300 | 1.58× |
| Michigan | 9,572 | 0.88× |
| Ohio | 9,336 | 0.73× |
| Arizona | 7,593 | 0.9× |
| Maryland | 7,519 | 1.05× |
| Tennessee | 7,459 | 0.9× |
| Indiana | 6,989 | 0.92× |
| Minnesota | 6,118 | 1.03× |
| Connecticut | 6,094 | 1.46× |
| Missouri | 5,892 | 0.88× |
| South Carolina | 5,754 | 0.92× |
| Wisconsin | 5,118 | 0.82× |
| Alabama | 5,047 | 0.87× |
| Louisiana | 4,777 | 0.89× |
| Utah | 4,764 | 1.28× |
| Oregon | 4,685 | 0.99× |
| Oklahoma | 4,210 | 0.91× |
| Kentucky | 3,636 | 0.7× |
| Kansas | 3,594 | 1.1× |
| Hawaii | 3,385 | 1.9× |
| Nevada | 3,309 | 0.82× |
| Mississippi | 2,934 | 0.86× |
| Iowa | 2,816 | 0.82× |
| Arkansas | 2,401 | 0.7× |
| Washington, District of Columbia | 2,170 | 1.74× |
| Nebraska | 1,559 | 0.75× |
| Idaho | 1,382 | 0.66× |
| Maine | 1,342 | 0.9× |
| New Hampshire | 1,323 | 0.81× |
| Rhode Island | 1,234 | 0.93× |
| New Mexico | 1,179 | 0.57× |
| West Virginia | 1,034 | 0.54× |
| Delaware | 834 | 0.73× |
| Montana | 758 | 0.66× |
| Vermont | 575 | 0.79× |
| South Dakota | 561 | 0.58× |
| North Dakota | 501 | 0.59× |
| Alaska | 353 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tennis Warehouse | 84.35× | Shopping |
| Australian Open | 26.47× | Sports |
| Davis Cup | 36.97× | Sports |
| Tennis Express | 72.87× | Shopping |
| Jannik Sinner | 19.01× | Sports |
| Tennis ball | 29.77× | Sports |
| Novak Djokovic | 23.74× | Sports |
| The Championships, Wimbledon | 23.05× | Sports |
| Iga Swiatek | 28.48× | Sports |
| Madison Keys | 39.77× | Sports |
| Coco Gauff | 15.55× | Sports |
| Roland Garros | 32.92× | Sports |
| HEAD Tennis | 85.44× | Sports |
| International Tennis Federation | 39.85× | Sports |
| Aryna Sabalenka | 19.29× | Sports |
| Padel (sport) | 32.83× | Sports |
| Wilson Tennis | 75.85× | Sports |
| United States Tennis Association | 31.4× | Sports |
| Maria Sharapova | 30.81× | Sports |
| US Open (tennis) | 12.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.97 |
| Risk Appetite | THRILL | 1.48 |
| Tradition | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 10.6% |
| Spain | 9.0% |
See Babolat audiences in other countries
More Tennis audiences in United States
- Coco Gauff (11,700,605)
- Carlos Alcaraz (10,853,637)
- Jannik Sinner (8,690,370)
- US Open (tennis) (8,390,591)
- Serena Williams (5,666,989)
Frequently asked questions
How many fans does Babolat have in United States?
Babolat has an estimated audience of 414,825 people in United States, concentrated in California and Texas.
What is the gender split and age of Babolat fans?
39.0% of Babolat fans are female, 61.0% are male, with an average age of 38.8 years.
Which brands do Babolat fans like most?
Babolat fans show strongest brand affinity for Tennis Warehouse (84.35×), Australian Open (26.47×), and Davis Cup (36.97×) over the country average.
Where do Babolat fans live in United States?
Babolat fans in United States are most concentrated in California (reach 80,192), Texas (reach 49,728), and Florida (reach 44,216). These three regions account for the largest share of the active audience.
What other brands do Babolat fans also like?
Beyond Babolat itself, the audience over-indexes on Australian Open (26.47×), Davis Cup (36.97×), Tennis Express (72.87×), and Jannik Sinner (19.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Babolat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.