Rascasse Audience Intelligence

Babolat Target Market in United States

A data profile of the people who buy, follow and care about Babolat in United States — modelled from more than twelve digital signal sources. Babolat has an estimated audience of 404,824 people in United States.

#111among Tennis in United States#4285among Brand in United States#4098in Sports

The average Babolat fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tennis Warehouse, Australian Open, Davis Cup, with strongest over-indexing on Tennis Warehouse (84.35× the country average).

Demographically, the Babolat audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Babolat fan in United States is more male, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Tennis Warehouse.

Category: Sports · Type: Brand · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Babolat profile in United States.

Audience size
405K
in United States
Gender
39.0%♀
61.0% male
Age
38.8
average years
Country rank
#41344
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Babolat

39.0% are female, 61.0% are male, average age 38.8.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Babolat audience in United States
MetricValue
Female39.0%
Male61.0%
Average age38.8
Estimated audience size404,824
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Babolat audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Babolat audience comes from United States.

Worldwide audience distribution share by country for Babolat
CountryShare
United States14.7%
Italy10.6%
Spain8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Babolat audience in United States is strongest.

Fig. 05

Top regions by affinity

Babolat customers by region in United States
#RegionReachAffinity×
01California~70K1.59×
02Colorado~10K1.49×
03Hawaii~3K1.48×
04Florida~40K1.47×
05Washington, District of Columbia~2K1.45×
06New York~30K1.40×
07Connecticut~6K1.37×
08Texas~50K1.35×
09Washington~10K1.32×
10Massachusetts~10K1.27×
11New Jersey~10K1.25×
12Utah~5K1.22×
13Georgia~10K1.16×
14Kansas~4K1.12×
15Virginia~10K1.11×
16Illinois~10K1.07×
17North Carolina~10K1.07×
18Maryland~7K1.02×
19Minnesota~6K1.02×
20Oregon~5K1.02×
21Rhode Island~1K1.02×
22Vermont<1K0.95×
23Indiana~7K0.94×
24South Carolina~6K0.94×
25Louisiana~5K0.94×
26Michigan~10K0.92×
27New Hampshire~1K0.92×
28Maine~1K0.92×
29Delaware~1K0.92×
30North Dakota<1K0.92×
31Missouri~6K0.91×
32Wisconsin~6K0.91×
33Pennsylvania~10K0.90×
34Arizona~8K0.90×
35Tennessee~8K0.90×
36Iowa~3K0.90×
37Mississippi~3K0.90×
38Nebraska~2K0.90×
39South Dakota<1K0.90×
40Alabama~5K0.89×
41Oklahoma~4K0.89×
42Montana~1K0.89×
43Alaska<1K0.87×
44Nevada~3K0.86×
45Idaho~2K0.85×
46Arkansas~3K0.83×
47West Virginia~2K0.81×
48New Mexico~2K0.80×
49Ohio~10K0.79×
50Kentucky~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Babolat, United States
0.79×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Babolat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Babolat audience
#·InterestCategoryAffinity×
01HEAD TennisSports85.44×
02Tennis WarehouseShopping84.35×
03Wilson TennisSports75.85×
04Tennis ExpressShopping72.87×
05International Tennis FederationSports39.85×
06Madison KeysSports39.77×
07Davis CupSports36.97×
08Roland GarrosSports32.92×
09Padel (sport)Sports32.83×
10United States Tennis AssociationSports31.40×
11Tennis ballSports29.77×
12Iga SwiatekSports28.48×
13Australian OpenSports26.47×
14Novak DjokovicSports23.74×
15The Championships, WimbledonSports23.05×
16Aryna SabalenkaSports19.29×
17Jannik SinnerSports19.01×
18Ben SheltonSports16.12×
19Coco GauffSports15.55×
20US Open (tennis)Sports12.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Babolat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Babolat audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.03×
MindfulnessBALANCE1.55×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Babolat audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
Convenience OrientationPREMIUM0.74×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Babolat's target market in United States?

Babolat's target market in United States covers an estimated 404,824 people, concentrated in California and Texas.

02

What is the gender split and age of Babolat customers?

39.0% of the Babolat audience are female, 61.0% are male, with an average age of 38.8 years.

03

Which brands do Babolat fans like most?

Babolat fans show strongest brand affinity for Tennis Warehouse (84.35×), Australian Open (26.47×), and Davis Cup (36.97×) over the country average.

04

Where do Babolat fans live in United States?

Babolat fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Babolat fans also like?

Beyond Babolat itself, the audience over-indexes on Australian Open (26.47×), Davis Cup (36.97×), Tennis Express (72.87×), and Jannik Sinner (19.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Babolat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Babolat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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