Rascasse Audience Intelligence

Wilson Tennis Target Market in United States

A data profile of the people who buy, follow and care about Wilson Tennis in United States — modelled from more than twelve digital signal sources. Wilson Tennis has an estimated audience of 280,271 people in United States.

#143among Tennis in United States#5188among Brand in United States#5048in Sports

The average Wilson Tennis fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include US Open (tennis), Andy Murray, Tennis Warehouse, with strongest over-indexing on US Open (tennis) (63.73× the country average).

Demographically, the Wilson Tennis audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wilson Tennis fan in United States is more male, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for US Open (tennis).

Category: Sports · Type: Brand · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wilson Tennis profile in United States.

Audience size
280K
in United States
Gender
40.5%♀
59.5% male
Age
35.6
average years
Country rank
#50032
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wilson Tennis

40.5% are female, 59.5% are male, average age 35.6.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Wilson Tennis audience in United States
MetricValue
Female40.5%
Male59.5%
Average age35.6
Estimated audience size280,271
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Wilson Tennis audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Wilson Tennis audience comes from United States.

Worldwide audience distribution share by country for Wilson Tennis
CountryShare
United States27.3%
Italy14.1%
Germany10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wilson Tennis audience in United States is strongest.

Fig. 05

Top regions by affinity

Wilson Tennis customers by region in United States
#RegionReachAffinity×
01New York~30K1.82×
02California~50K1.76×
03Washington, District of Columbia~1K1.76×
04Connecticut~4K1.54×
05New Jersey~10K1.39×
06Massachusetts~7K1.35×
07North Carolina~10K1.33×
08Illinois~10K1.27×
09Florida~20K1.23×
10Texas~30K1.20×
11Washington~7K1.18×
12Georgia~10K1.14×
13Hawaii~1K1.11×
14Utah~3K1.09×
15Colorado~5K1.06×
16South Carolina~4K1.06×
17Wisconsin~4K1.05×
18Tennessee~6K1.03×
19Minnesota~4K1.03×
20Oregon~3K1.03×
21Rhode Island<1K1.02×
22Virginia~7K1.00×
23Kansas~2K0.98×
24Delaware<1K0.98×
25Louisiana~3K0.97×
26Oklahoma~3K0.96×
27Pennsylvania~9K0.94×
28New Hampshire~1K0.94×
29Alaska<1K0.94×
30Vermont<1K0.94×
31Alabama~4K0.93×
32Mississippi~2K0.93×
33Iowa~2K0.93×
34North Dakota<1K0.93×
35Maine<1K0.92×
36South Dakota<1K0.92×
37Montana<1K0.91×
38Arizona~5K0.90×
39Arkansas~2K0.90×
40Idaho~1K0.90×
41Maryland~4K0.89×
42Ohio~7K0.87×
43Michigan~6K0.87×
44Nebraska~1K0.87×
45West Virginia~1K0.86×
46Missouri~4K0.85×
47Nevada~2K0.85×
48Kentucky~3K0.83×
49New Mexico~1K0.83×
50Indiana~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Wilson Tennis, United States
0.81×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wilson Tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wilson Tennis audience
#·InterestCategoryAffinity×
01Angelique KerberSports395.54×
02Andy MurraySports252.10×
03ATP World Tour Masters 1000Sports151.26×
04Tennis WarehouseShopping130.98×
05David de GeaSports77.27×
06Tennis ExpressShopping77.15×
07BabolatSports75.85×
08Maria SharapovaSports74.47×
09US Open (tennis)Sports63.73×
10Tennis ChannelSports49.48×
11Roger FedererSports33.75×
12Adam LevineMusic & Radio30.52×
13David BeckhamSports28.19×
14Michigan LotteryGames27.98×
15The Championships, WimbledonSports26.08×
16Davis CupSports21.19×
17SupercutsBeauty & Wellness20.27×
18Novak DjokovicSports19.76×
19Venus WilliamsSports19.47×
20Little CaesarsFood & Beverages13.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wilson Tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wilson Tennis audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.89×
Design AffinityPREMIUM1.52×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wilson Tennis audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
DIY MentalityTHRILL0.68×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wilson Tennis's target market in United States?

Wilson Tennis's target market in United States covers an estimated 280,271 people, concentrated in California and Texas.

02

What is the gender split and age of Wilson Tennis customers?

40.5% of the Wilson Tennis audience are female, 59.5% are male, with an average age of 35.6 years.

03

Which brands do Wilson Tennis fans like most?

Wilson Tennis fans show strongest brand affinity for US Open (tennis) (63.73×), Andy Murray (252.1×), and Tennis Warehouse (130.98×) over the country average.

04

Where do Wilson Tennis fans live in United States?

Wilson Tennis fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wilson Tennis fans also like?

Beyond Wilson Tennis itself, the audience over-indexes on Andy Murray (252.1×), Tennis Warehouse (130.98×), ATP World Tour Masters 1000 (151.26×), and Michigan Lottery (27.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Wilson Tennis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilson Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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