Wilson Tennis Audience in United States

Wilson Tennis logo

Wilson Tennis has an estimated audience of 278,757 people in United States. 40.5% are female, 59.5% are male, average age 35.6. Top regions: California, New York, Texas. Top brand affinities: University at Albany, SUNY, The Historian, Pro-Ject, Hebe, Elsword.

The average Wilson Tennis fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include University at Albany, SUNY, The Historian, Pro-Ject, with strongest over-indexing on University at Albany, SUNY (279.57× the country average). Demographically, the Wilson Tennis audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Tennis

Demographics of Wilson Tennis fans

Demographic split for Wilson Tennis audience in United States
MetricValue
Female40.5%
Male59.5%
Average age35.6
Estimated audience size278,757

Audience persona

The typical Wilson Tennis fan in United States is more male, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for University at Albany, SUNY.

Top regions in United States

Top regions ranked by reach for Wilson Tennis in United States
RegionReachAffinity
California53,2161.74×
New York29,4131.89×
Texas28,7751.2×
Florida22,7061.2×
North Carolina13,0851.56×
Illinois12,4171.34×
New Jersey10,5531.49×
Georgia9,6201.12×
Pennsylvania9,3871×
Massachusetts7,6591.39×
Ohio7,5810.88×
Virginia7,0501.04×
Washington6,6101.18×
Michigan6,5370.9×
Tennessee5,6891.02×
Wisconsin5,1461.23×
South Carolina4,8051.15×
Arizona4,7140.83×
Minnesota4,3071.08×
Colorado4,3000.98×
Connecticut4,2011.5×
Indiana4,0790.8×
Maryland4,0250.84×
Missouri3,7120.83×
Louisiana3,4790.97×
Alabama3,3270.85×
Oregon3,2771.03×
Oklahoma2,8690.93×
Utah2,6751.07×
Kentucky2,6390.76×
Iowa2,2871×
Kansas2,0800.95×
Nevada1,9200.71×
Mississippi1,9020.83×
Arkansas1,8490.81×
Washington, District of Columbia1,6621.98×
Hawaii1,3591.13×
Idaho1,1220.8×
New Hampshire8790.8×
Rhode Island8720.98×
Maine8010.8×
Nebraska7890.56×
Delaware7811.02×
New Mexico7610.54×
West Virginia6220.48×
Montana5160.67×
South Dakota3560.55×
Alaska3550.6×
Vermont3480.71×
North Dakota3470.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wilson Tennis audience
BrandAffinityCategory
University at Albany, SUNY279.57×Business & Career
The Historian62.13×Literature
Pro-Ject7.58×Music & Radio
Hebe11.71×Home & Garden
Elsword25×Games
Tezz10.66×Movies & TV
Penn & Teller12.21×Movies & TV
Product design2.64×Business & Career
Mackenzie Foy9.38×Fashion & Accessoires
UK garage6.5×Music & Radio
Yoga Journal20×Sports
Emperor Entertainment Group13.28×Business & Career
Stamp collecting5.01×Home & Garden
Home equity1.91×Home & Garden
La Opinión6.94×News
Natural rubber1.82×Cars & Mobility
JDSU2.55×Business & Career
La Provence18.31×News
Laneige4.13×Beauty & Wellness
Filmweb20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wilson Tennis audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
Early Adopter MentalityPOWER1.6
Quality AwarenessPREMIUM1.57
Design AffinityPREMIUM1.47
Sports ActivityPOWER1.46
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Wilson Tennis
CountryShare
United States27.3%
Italy14.3%
Germany10.1%

See Wilson Tennis audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Wilson Tennis have in United States?

Wilson Tennis has an estimated audience of 278,757 people in United States, concentrated in California and New York.

What is the gender split and age of Wilson Tennis fans?

40.5% of Wilson Tennis fans are female, 59.5% are male, with an average age of 35.6 years.

Which brands do Wilson Tennis fans like most?

Wilson Tennis fans show strongest brand affinity for University at Albany, SUNY (279.57×), The Historian (62.13×), and Pro-Ject (7.58×) over the country average.

Where do Wilson Tennis fans live in United States?

Wilson Tennis fans in United States are most concentrated in California (reach 53,216), New York (reach 29,413), and Texas (reach 28,775). These three regions account for the largest share of the active audience.

What other brands do Wilson Tennis fans also like?

Beyond Wilson Tennis itself, the audience over-indexes on The Historian (62.13×), Pro-Ject (7.58×), Hebe (11.71×), and Elsword (25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilson Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.