Wilson Tennis Audience in United States

Wilson Tennis has an estimated audience of 278,757 people in United States. 40.5% are female, 59.5% are male, average age 35.6. Top regions: California, New York, Texas. Top brand affinities: Andy Murray, US Open (tennis), ATP World Tour Masters 1000, Tennis Warehouse, Maria Sharapova.

The average Wilson Tennis fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Andy Murray, US Open (tennis), ATP World Tour Masters 1000, with strongest over-indexing on Andy Murray (257.94× the country average). Demographically, the Wilson Tennis audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Tennis

Demographics of Wilson Tennis fans

Demographic split for Wilson Tennis audience in United States
MetricValue
Female40.5%
Male59.5%
Average age35.6
Estimated audience size278,757

Audience persona

The typical Wilson Tennis fan in United States is more male, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Andy Murray.

Top regions in United States

Top regions ranked by reach for Wilson Tennis in United States
RegionReachAffinity
California53,2161.74×
New York29,4131.89×
Texas28,7751.2×
Florida22,7061.2×
North Carolina13,0851.56×
Illinois12,4171.34×
New Jersey10,5531.49×
Georgia9,6201.12×
Pennsylvania9,3871×
Massachusetts7,6591.39×
Ohio7,5810.88×
Virginia7,0501.04×
Washington6,6101.18×
Michigan6,5370.9×
Tennessee5,6891.02×
Wisconsin5,1461.23×
South Carolina4,8051.15×
Arizona4,7140.83×
Minnesota4,3071.08×
Colorado4,3000.98×
Connecticut4,2011.5×
Indiana4,0790.8×
Maryland4,0250.84×
Missouri3,7120.83×
Louisiana3,4790.97×
Alabama3,3270.85×
Oregon3,2771.03×
Oklahoma2,8690.93×
Utah2,6751.07×
Kentucky2,6390.76×
Iowa2,2871×
Kansas2,0800.95×
Nevada1,9200.71×
Mississippi1,9020.83×
Arkansas1,8490.81×
Washington, District of Columbia1,6621.98×
Hawaii1,3591.13×
Idaho1,1220.8×
New Hampshire8790.8×
Rhode Island8720.98×
Maine8010.8×
Nebraska7890.56×
Delaware7811.02×
New Mexico7610.54×
West Virginia6220.48×
Montana5160.67×
South Dakota3560.55×
Alaska3550.6×
Vermont3480.71×
North Dakota3470.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wilson Tennis audience
BrandAffinityCategory
Andy Murray257.94×Sports
US Open (tennis)45.41×Sports
ATP World Tour Masters 1000155.15×Sports
Tennis Warehouse62.13×Shopping
Maria Sharapova54.17×Sports
Autism Awareness19.03×Health
Tennis Express80.9×Shopping
Diabetes mellitus awareness12.48×Health
Michigan Lottery15.55×Games
Angelique Kerber279.57×Sports
Little Caesars7.81×Food & Beverages
The Championships, Wimbledon19.02×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Australian Open18.18×Sports
Roger Federer30.21×Sports
Kia Sportage25×Cars & Mobility
Income tax13.19×Business & Career
David Beckham16.8×Sports
Roland Garros20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wilson Tennis audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
Early Adopter MentalityPOWER1.6
Quality AwarenessPREMIUM1.57
Design AffinityPREMIUM1.47
Sports ActivityPOWER1.46
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Wilson Tennis
CountryShare
United States27.3%
Italy14.3%
Germany10.1%

See Wilson Tennis audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Wilson Tennis have in United States?

Wilson Tennis has an estimated audience of 278,757 people in United States, concentrated in California and New York.

What is the gender split and age of Wilson Tennis fans?

40.5% of Wilson Tennis fans are female, 59.5% are male, with an average age of 35.6 years.

Which brands do Wilson Tennis fans like most?

Wilson Tennis fans show strongest brand affinity for Andy Murray (257.94×), US Open (tennis) (45.41×), and ATP World Tour Masters 1000 (155.15×) over the country average.

Where do Wilson Tennis fans live in United States?

Wilson Tennis fans in United States are most concentrated in California (reach 53,216), New York (reach 29,413), and Texas (reach 28,775). These three regions account for the largest share of the active audience.

What other brands do Wilson Tennis fans also like?

Beyond Wilson Tennis itself, the audience over-indexes on US Open (tennis) (45.41×), ATP World Tour Masters 1000 (155.15×), Tennis Warehouse (62.13×), and Maria Sharapova (54.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilson Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.