Westgate Resorts Audience in United States

Westgate Resorts logo

Westgate Resorts has an estimated audience of 930,524 people in United States. 65.9% are female, 34.1% are male, average age 43.6. Top regions: Florida, Georgia, Tennessee. Top brand affinities: Miami Open (tennis), C.F. Pachuca, High School DxD, Hostelling International, Medaka Box.

The average Westgate Resorts fan in United States is 43.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Tennessee. Top brand affinities include Miami Open (tennis), C.F. Pachuca, High School DxD, with strongest over-indexing on Miami Open (tennis) (92.19× the country average). Demographically, the Westgate Resorts audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Westgate Resorts fans

Demographic split for Westgate Resorts audience in United States
MetricValue
Female65.9%
Male34.1%
Average age43.6
Estimated audience size930,524

Audience persona

The typical Westgate Resorts fan in United States is more female, around 43.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Miami Open (tennis).

Top regions in United States

Top regions ranked by reach for Westgate Resorts in United States
RegionReachAffinity
Florida404,4606.42×
Georgia69,9352.44×
Tennessee57,5223.08×
North Carolina44,3621.58×
Texas39,5030.49×
South Carolina38,1072.72×
Nevada38,0894.23×
New York34,1010.66×
California30,4680.3×
Ohio29,3941.03×
Michigan27,5461.13×
Virginia26,3841.16×
Alabama22,9611.77×
Illinois20,1160.65×
Pennsylvania19,8110.63×
Indiana18,9071.11×
Maryland17,6931.11×
Louisiana17,1991.43×
Kentucky16,3411.4×
Missouri15,5411.04×
New Jersey15,0230.63×
Arizona12,4230.65×
Mississippi12,4071.62×
Massachusetts8,5160.46×
Utah7,6670.92×
Wisconsin7,1240.51×
Connecticut6,5260.7×
Arkansas6,3210.82×
Minnesota5,3450.4×
Oklahoma5,2560.51×
West Virginia5,2381.21×
Colorado5,2350.36×
Washington4,4980.24×
Iowa3,7100.48×
Oregon3,6770.34×
Kansas3,6630.5×
Delaware2,1380.83×
Washington, District of Columbia2,0890.75×
Nebraska2,0190.43×
Maine1,7870.54×
New Hampshire1,7210.47×
New Mexico1,5570.33×
Rhode Island1,5520.52×
Idaho1,2530.27×
Hawaii1,0570.26×
North Dakota6830.36×
Montana6640.26×
South Dakota6560.3×
Vermont6310.39×
Alaska4660.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Westgate Resorts audience
BrandAffinityCategory
Miami Open (tennis)92.19×Sports
C.F. Pachuca104.02×Sports
High School DxD51.78×Movies & TV
Hostelling International14.33×Travel & Leisure
Medaka Box71.94×Literature
University of the Fraser Valley30.74×Business & Career
Mercedes, Corrientes67.91×Travel & Leisure
A Certain Magical Index65.03×Literature
To Love-Ru48.62×Movies & TV
Date A Live43.86×Literature
Angel Beats!49.23×Movies & TV
Kalahari Resorts17.21×Travel & Leisure
Senran Kagura68.05×Games
Candlewood Suites26.57×Travel & Leisure
OHSU School of Nursing46.46×Business & Career
Battle Vixens74.96×Literature
Brian Scalabrine41.02×Sports
IS (Infinite Stratos)10.34×Literature
Lotte Hotels & Resorts66.81×Travel & Leisure
Erling Haaland17.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Westgate Resorts audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
Risk AppetiteTHRILL2.14
TravellingTHRILL1.81
Price SensitivityPREMIUM1.46
SustainabilityBALANCE1.38
Career OrientationPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Westgate Resorts
CountryShare
United States87.3%
Brazil3.3%
United Kingdom3.2%

See Westgate Resorts audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Westgate Resorts have in United States?

Westgate Resorts has an estimated audience of 930,524 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Westgate Resorts fans?

65.9% of Westgate Resorts fans are female, 34.1% are male, with an average age of 43.6 years.

Which brands do Westgate Resorts fans like most?

Westgate Resorts fans show strongest brand affinity for Miami Open (tennis) (92.19×), C.F. Pachuca (104.02×), and High School DxD (51.78×) over the country average.

Where do Westgate Resorts fans live in United States?

Westgate Resorts fans in United States are most concentrated in Florida (reach 404,460), Georgia (reach 69,935), and Tennessee (reach 57,522). These three regions account for the largest share of the active audience.

What other brands do Westgate Resorts fans also like?

Beyond Westgate Resorts itself, the audience over-indexes on C.F. Pachuca (104.02×), High School DxD (51.78×), Hostelling International (14.33×), and Medaka Box (71.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Westgate Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.