Rascasse Audience Intelligence

Westgate Resorts Target Market in United States

A data profile of the people who buy, follow and care about Westgate Resorts in United States — modelled from more than twelve digital signal sources. Westgate Resorts has an estimated audience of 895,160 people in United States.

#2608among Brand in United States#1929in Travel & Leisure

The average Westgate Resorts fan in United States is 43.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, Tennessee.

Top brand affinities include Miami Open (tennis), C.F. Pachuca, High School DxD, with strongest over-indexing on Miami Open (tennis) (92.19× the country average).

Demographically, the Westgate Resorts audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Westgate Resorts fan in United States is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Miami Open (tennis).

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Westgate Resorts profile in United States.

Audience size
895K
in United States
Gender
65.9%♀
34.1% male
Age
43.6
average years
Country rank
#25495
Brand in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Westgate Resorts

65.9% are female, 34.1% are male, average age 43.6.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Westgate Resorts audience in United States
MetricValue
Female65.9%
Male34.1%
Average age43.6
Estimated audience size895,160
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Westgate Resorts audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

86.9%

of the worldwide Westgate Resorts audience comes from United States.

Worldwide audience distribution share by country for Westgate Resorts
CountryShare
United States86.9%
Brazil3.4%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Westgate Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Westgate Resorts customers by region in United States
#RegionReachAffinity×
01Florida~400K5.94×
02Nevada~50K5.72×
03Tennessee~60K3.01×
04South Carolina~40K2.51×
05Georgia~60K2.23×
06Alabama~20K1.64×
07Mississippi~10K1.54×
08North Carolina~40K1.42×
09Louisiana~20K1.37×
10Kentucky~20K1.35×
11West Virginia~5K1.16×
12Indiana~20K1.11×
13Virginia~20K1.10×
14Michigan~30K1.09×
15Missouri~20K1.03×
16Utah~9K1.03×
17Maryland~20K1.01×
18Ohio~30K0.94×
19Delaware~2K0.92×
20Arkansas~6K0.85×
21Washington, District of Columbia~2K0.73×
22Connecticut~7K0.71×
23Alaska~1K0.68×
24Vermont~1K0.68×
25New York~30K0.66×
26Rhode Island~2K0.66×
27North Dakota~1K0.66×
28New Jersey~20K0.65×
29South Dakota~1K0.65×
30Arizona~10K0.64×
31Maine~2K0.64×
32Pennsylvania~20K0.62×
33Illinois~20K0.62×
34New Hampshire~2K0.62×
35Montana~2K0.60×
36Kansas~4K0.59×
37Oklahoma~6K0.58×
38Iowa~4K0.56×
39Nebraska~3K0.55×
40Wisconsin~8K0.54×
41Hawaii~2K0.54×
42Massachusetts~9K0.51×
43Idaho~2K0.51×
44New Mexico~2K0.51×
45Texas~40K0.49×
46Minnesota~6K0.47×
47Colorado~6K0.42×
48Oregon~4K0.42×
49Washington~6K0.34×
50California~30K0.33×
Fig. 06

Affinity by region

Affinity by region — Westgate Resorts, United States
0.33×1.00×5.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Westgate Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Westgate Resorts audience
#·InterestCategoryAffinity×
01C.F. PachucaSports104.02×
02Miami Open (tennis)Sports92.19×
03Battle VixensLiterature74.96×
04Medaka BoxLiterature71.94×
05Senran KaguraGames68.05×
06Mercedes, CorrientesTravel & Leisure67.91×
07Lotte Hotels & ResortsTravel & Leisure66.81×
08A Certain Magical IndexLiterature65.03×
09High School DxDMovies & TV51.78×
10Angel Beats!Movies & TV49.23×
11To Love-RuMovies & TV48.62×
12OHSU School of NursingBusiness & Career46.46×
13Date A LiveLiterature43.86×
14Brian ScalabrineSports41.02×
15University of the Fraser ValleyBusiness & Career30.74×
16Candlewood SuitesTravel & Leisure26.57×
17Erling HaalandSports17.83×
18Kalahari ResortsTravel & Leisure17.21×
19Hostelling InternationalTravel & Leisure14.33×
20IS (Infinite Stratos)Literature10.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Westgate Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Westgate Resorts audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.42×
Quality AwarenessPREMIUM1.41×
Price SensitivityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Westgate Resorts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.97×
DIY MentalityTHRILL0.98×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Westgate Resorts's target market in United States?

Westgate Resorts's target market in United States covers an estimated 895,160 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Westgate Resorts customers?

65.9% of the Westgate Resorts audience are female, 34.1% are male, with an average age of 43.6 years.

03

Which brands do Westgate Resorts fans like most?

Westgate Resorts fans show strongest brand affinity for Miami Open (tennis) (92.19×), C.F. Pachuca (104.02×), and High School DxD (51.78×) over the country average.

04

Where do Westgate Resorts fans live in United States?

Westgate Resorts fans in United States are most concentrated in Florida (reach ~400K), Georgia (reach ~60K), and Tennessee (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Westgate Resorts fans also like?

Beyond Westgate Resorts itself, the audience over-indexes on C.F. Pachuca (104.02×), High School DxD (51.78×), Hostelling International (14.33×), and Erling Haaland (17.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Westgate Resorts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Westgate Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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