Rascasse Audience Intelligence

98.5 The Sports Hub Audience in United States

A data profile of the people who buy, follow and care about 98.5 The Sports Hub in United States — modelled from more than twelve digital signal sources. 98.5 The Sports Hub has an estimated audience of 424,840 people in United States.

#35among Radio Station in United States#5691in Music & Radio

The average 98.5 The Sports Hub fan in United States is 40.8 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New Hampshire, Rhode Island.

Top brand affinities include NESN, Boston Bruins, Elmer's, with strongest over-indexing on NESN (95.27× the country average).

Demographically, the 98.5 The Sports Hub audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 98.5 The Sports Hub fan in United States is more male, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for NESN.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 98.5 The Sports Hub profile in United States.

Audience size
425K
in United States
Gender
26.6%♀
73.4% male
Age
40.8
average years
Country rank
#40216
Radio Station in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 98.5 The Sports Hub fans

26.6% are female, 73.4% are male, average age 40.8.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for 98.5 The Sports Hub audience in United States
MetricValue
Female26.6%
Male73.4%
Average age40.8
Estimated audience size424,840
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the 98.5 The Sports Hub audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

93.9%

of the worldwide 98.5 The Sports Hub audience comes from United States.

Worldwide audience distribution share by country for 98.5 The Sports Hub
CountryShare
United States93.9%
Canada3.9%
Australia0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 98.5 The Sports Hub audience in United States is strongest.

Fig. 05

Top regions by affinity

98.5 The Sports Hub fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K14.47×
02New Hampshire~20K13.47×
03Rhode Island~10K10.02×
04Maine~6K4.13×
05Vermont~2K2.80×
06Connecticut~7K1.52×
07North Dakota<1K0.80×
08South Dakota<1K0.77×
09Mississippi~3K0.74×
10Arkansas~3K0.72×
11Alaska<1K0.71×
12Idaho~2K0.70×
13West Virginia~1K0.67×
14Montana<1K0.66×
15New Mexico~1K0.65×
16Kansas~2K0.61×
17Nebraska~1K0.61×
18Hawaii~1K0.56×
19Oklahoma~3K0.54×
20Delaware<1K0.54×
21Utah~2K0.53×
22Iowa~2K0.52×
23Louisiana~3K0.49×
24Washington, District of Columbia<1K0.45×
25Wisconsin~3K0.44×
26South Carolina~3K0.43×
27Kentucky~2K0.43×
28Oregon~2K0.42×
29Missouri~3K0.40×
30Minnesota~2K0.40×
31Indiana~3K0.38×
32Alabama~2K0.36×
33Nevada~1K0.35×
34Florida~9K0.32×
35Michigan~3K0.28×
36Tennessee~2K0.28×
37Maryland~2K0.26×
38Colorado~2K0.26×
39North Carolina~3K0.25×
40Arizona~2K0.25×
41Washington~2K0.24×
42Ohio~3K0.23×
43Virginia~2K0.23×
44New York~5K0.22×
45Illinois~3K0.22×
46New Jersey~2K0.22×
47Georgia~3K0.21×
48Pennsylvania~3K0.20×
49Texas~5K0.14×
50California~5K0.11×
Fig. 06

Affinity by region

Affinity by region — 98.5 The Sports Hub, United States
0.11×1.00×14.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 98.5 The Sports Hub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 98.5 The Sports Hub audience
#·InterestCategoryAffinity×
01Elmer'sHome & Garden177.40×
02Pitney BowesTechnology & Electronics96.11×
03NESNMovies & TV95.27×
04Boston BruinsSports49.21×
05White ChicksMovies & TV38.22×
06Westgate ResortsTravel & Leisure22.42×
07Alan TuringPolitics & Society20.00×
08Anjelica HustonMovies & TV18.72×
09Olivia MunnMovies & TV18.56×
10Connor McDavidSports15.96×
11Wayne GretzkySports15.05×
12Patricia ArquetteMovies & TV14.34×
13Anna FarisMovies & TV13.91×
14Sidney CrosbySports13.90×
15Christopher WalkenMovies & TV10.12×
16Tom BradySports7.21×
17Boston Red SoxSports5.65×
18FedExBusiness & Career3.72×
19Mortgage loansBusiness & Career3.68×
20NFLSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 98.5 The Sports Hub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 98.5 The Sports Hub audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.03×
PatriotismCONSERVATISM1.65×
Career OrientationPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 98.5 The Sports Hub audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
ExtroversionTHRILL0.70×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 98.5 The Sports Hub have in United States?

98.5 The Sports Hub has an estimated audience of 424,840 people in United States, concentrated in Massachusetts and New Hampshire.

02

What is the gender split and age of 98.5 The Sports Hub fans?

26.6% of 98.5 The Sports Hub fans are female, 73.4% are male, with an average age of 40.8 years.

03

Which brands do 98.5 The Sports Hub fans like most?

98.5 The Sports Hub fans show strongest brand affinity for NESN (95.27×), Boston Bruins (49.21×), and Elmer's (177.4×) over the country average.

04

Where do 98.5 The Sports Hub fans live in United States?

98.5 The Sports Hub fans in United States are most concentrated in Massachusetts (reach ~100K), New Hampshire (reach ~20K), and Rhode Island (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do 98.5 The Sports Hub fans also like?

Beyond 98.5 The Sports Hub itself, the audience over-indexes on Boston Bruins (49.21×), Elmer's (177.4×), Pitney Bowes (96.11×), and White Chicks (38.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See 98.5 The Sports Hub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 98.5 The Sports Hub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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