98.5 The Sports Hub Audience in United States

98.5 The Sports Hub logo

98.5 The Sports Hub has an estimated audience of 428,159 people in United States. 26.6% are female, 73.4% are male, average age 40.8. Top regions: Massachusetts, New Hampshire, Rhode Island. Top brand affinities: Alaska, Minnesota, Israel, Nationality, Google Analytics.

The average 98.5 The Sports Hub fan in United States is 40.8 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Rhode Island. Top brand affinities include Alaska, Minnesota, Israel, with strongest over-indexing on Alaska (49.83× the country average). Demographically, the 98.5 The Sports Hub audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of 98.5 The Sports Hub fans

Demographic split for 98.5 The Sports Hub audience in United States
MetricValue
Female26.6%
Male73.4%
Average age40.8
Estimated audience size428,159

Audience persona

The typical 98.5 The Sports Hub fan in United States is more male, around 40.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for 98.5 The Sports Hub in United States
RegionReachAffinity
Massachusetts130,18515.43×
New Hampshire22,10913.11×
Rhode Island14,02010.29×
Florida8,4470.29×
Connecticut6,3021.47×
Maine6,1784.03×
New York4,8820.2×
California3,7920.08×
North Carolina2,7220.21×
South Carolina2,3000.36×
Vermont1,8842.51×
Pennsylvania1,7170.12×
Virginia1,5930.15×
Texas1,5160.04×
Georgia1,1750.09×
New Jersey9890.09×
Colorado8730.13×
Maryland8050.11×
Washington7880.09×
Ohio7730.06×
Arizona7440.09×
Tennessee6670.08×
Illinois6410.04×
Alabama5620.09×
Nevada5160.12×
Michigan4740.04×
Indiana3620.05×
Kentucky3040.06×
Missouri3030.04×
Oregon2880.06×
Minnesota2660.04×
Wisconsin2560.04×
Washington, District of Columbia2470.19×
Louisiana2350.04×
Iowa2260.06×
Oklahoma2110.04×
Delaware2000.17×
Hawaii1730.09×
Alaska1510.16×
Utah1360.04×
Kansas1320.04×
Montana1200.1×
New Mexico1000.05×
West Virginia980.05×
Arkansas770.02×
Wyoming760.12×
Mississippi750.02×
Nebraska750.04×
South Dakota650.07×
Idaho620.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 98.5 The Sports Hub audience
BrandAffinityCategory
Alaska49.83×Travel & Leisure
Minnesota3.29×Travel & Leisure
Israel2.06×Travel & Leisure
Nationality2×Politics & Society
Google Analytics4.28×Internet & Social Media
Nebraska2.15×Travel & Leisure
Consequence (rapper)4.97×Music & Radio
Captain America (1990 film)3.34×Movies & TV
Academy Award for Best Original Score11.38×Movies & TV
JibJab3.35×Internet & Social Media
JDSU1.77×Business & Career
Home staging3.01×Home & Garden
Jeep Grand Cherokee (WJ)3.5×Cars & Mobility
Kenitra, Morocco29.25×Travel & Leisure
REC TEC Grills9.88×Sports
Certified diabetes educator6.43×Business & Career
Noodle (Gorillaz)1.62×Music & Radio
Graham Greene (actor)2.78×
Nebraska Cornhuskers football1.52×Sports
KiwiCo2.91×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 98.5 The Sports Hub audience
TraitClusterScore
Luxury OrientationPREMIUM2.13
Risk AppetiteTHRILL2.06
Career OrientationPOWER1.13
Early Adopter MentalityPOWER1.12
Sports ActivityPOWER1.11
Social Media UsageJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for 98.5 The Sports Hub
CountryShare
United States94.5%
Canada3.9%
Netherlands0.3%

See 98.5 The Sports Hub audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does 98.5 The Sports Hub have in United States?

98.5 The Sports Hub has an estimated audience of 428,159 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of 98.5 The Sports Hub fans?

26.6% of 98.5 The Sports Hub fans are female, 73.4% are male, with an average age of 40.8 years.

Which brands do 98.5 The Sports Hub fans like most?

98.5 The Sports Hub fans show strongest brand affinity for Alaska (49.83×), Minnesota (3.29×), and Israel (2.06×) over the country average.

Where do 98.5 The Sports Hub fans live in United States?

98.5 The Sports Hub fans in United States are most concentrated in Massachusetts (reach 130,185), New Hampshire (reach 22,109), and Rhode Island (reach 14,020). These three regions account for the largest share of the active audience.

What other brands do 98.5 The Sports Hub fans also like?

Beyond 98.5 The Sports Hub itself, the audience over-indexes on Minnesota (3.29×), Israel (2.06×), Nationality (2×), and Google Analytics (4.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 98.5 The Sports Hub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.